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We surface, shape and deliver the stories that connect a brand to its audience — crafting the strategy and assets of a compelling digital experience. The result is greater brand awareness, deeper engagement, more qualified leads, and increased sales.

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Twitter | 05/24/2013

@jodiraquel

@jodiraquel

@bentist yes, that’s what it was for me. Upgrading solved that. I think it’s a crappy way to encourage paid app service, but it works now.

Twitter | 05/24/2013

@bentist

@bentist

@jodiraquel Really? I was wondering about that. My main problem is that it just stops tracking in the middle of the run. So frustrating!

Twitter | 05/24/2013

@caitvsmith

@caitvsmith

@bentist These hurt my brain. Incredible.

Twitter | 05/24/2013

@jodiraquel

@jodiraquel

@bentist are you running the paid app? Agree the free one is terribly inaccurate, but since I upgraded its been dead on.

Twitter | 05/24/2013

@jodiraquel

@jodiraquel

RT @khaught4: “@BuzzFeed: 27 Things Advertising People Know To Be True http://t.co/9rIMTYZyZh” To all my @CenterLine friends! :-)

Twitter | 05/24/2013

@caitvsmith

@caitvsmith

. @AmericanAir take note. RT @MrMitchSmith: Big thanks to @Delta for the courtesy cash at RDU for the delay. @GreyGoose with @caitvsmith

Twitter | 05/24/2013

@ryankeefer

@ryankeefer

MT @VanHalenNews: Celebrate 25th anniv of @VanHalen’s OU812 w this newly unearthed 89 interview of Michael & Eddie: http://t.co/aUDZw5xhVt

Twitter | 05/24/2013

@ryankeefer

@ryankeefer

RT @VanHalenNews: Van Halen’s OU812 album was released 25 years ago, today! RETWEET if you still love the album! http://t.co/aUDZw5xhVt

Twitter | 05/24/2013

@caitvsmith

@caitvsmith

Flight delays are frustrating but nobody is plucking out my toenails with a dull harpoon so for that I am grateful.

Twitter | 05/24/2013

@khaught4

@khaught4

“@BuzzFeed: 27 Things Advertising People Know To Be True http://t.co/9rIMTYZyZh” To all my @CenterLine friends! :-)

Twitter | 05/24/2013

@bentist

@bentist

. @MapMyRun would work a lot better if it actually mapped my run. You suck as an app.

Twitter | 05/24/2013

@ryankeefer

@ryankeefer

Just completed a 5.00 mi run – Awesome varied terrain. Great scenery. Perfect temp. Great way to jum … http://t.co/OAAsBbRUw7 #RunKeeper

Twitter | 05/24/2013

@kaileenelise

@kaileenelise

I’ll be back soon, centerline. @ Centerline Digital http://t.co/Ecd867Lcjw

Twitter | 05/24/2013

@jodiraquel

@jodiraquel

@bentist oh yes. No matter how long it’s been…

Twitter | 05/24/2013

@theRab

@theRab

RT @1918: Join @mosquitohawk and I at the Raleigh #SEOMeetup on Search, Social & The Future of #SEO at @CenterLine http://t.co/6hCtd1zp1e

Industry Insights | 04/25/2011

On Creating Content and Context to Make a Difference

In order to make content work better, think about it from three perspectives: Analysis - What do you have, and what works best? Editorial - Plan to make more in the correct voice, medium, etc. Architecture - Create interactive tech/experience that gives context to content.

Read Article

Industry Insights | 04/05/2011

From Environmental Leader About CityOne

IBM positioned itself as an environmental thought leader since the launch of CityOne. By asking players to balance a city’s financial, environmental and sociological interests, they’re challenged to solve tough environmental problems with a limited budget.

Read Article

Industry Insights | 04/07/2011

From Fast Company on CityOne

"Serious gaming is becoming the rage among a certain set of socially minded game designers. The ultimate aim for this "serious game" [CityOne] is to teach laypeople how to better cope with complex modern problems by showing them the forest of solutions that have to be brought to bear, ranging from ...

Read Article

Industry Insights | 06/26/2011

On the Growth of Responsive Web Design

"Responsive Web Design is REALLY NEW and NOBODY knows how to do it properly/right/appropriately yet! We’re all just experimenting. And THAT’S FINE!" What's it's really all about is discovering the best way to design for the primacy of content across many different screens — desktop, laptop, t...

Read Article

Industry Insights | 04/05/2011

On Viral Video Marketing

Launching a compelling video that people will share is no easy task. This articles provides context for when video is the appropriate marketing tool, as well as some key points to consider to achieve success.

Read Article

Blog | 05/14/2013

Users Don’t Know What They Want (Talk to Them Anyway)

by Kate Williamson

Users Don’t Know What They Want (Talk to Them Anyway)

Read Post

Blog | 05/09/2013

UX vs. UI: What’s the Difference?

by Kate Williamson

UX vs. UI: What’s the Difference?

Read Post

Blog | 05/07/2013

Quality Content: It’s All in the Mix

by Ashley Wentz

Quality Content: It’s All in the Mix

Read Post

Blog | 05/01/2013

Managing Change: Marty Neumier’s The Designful Company

by Steven Keith

Managing Change: Marty Neumier’s The Designful Company

Read Post

Blog | 04/18/2013

Content Marketing Art Of War

by John Lane

Content Marketing Art Of War

Read Post

Blog | 04/11/2013

Information Architecture Requires Research, Data & Empathy

by Cait Vlastakis Smith

Information Architecture Requires Research, Data & Empathy

Read Post

Blog | 04/04/2013

Is Your Two Minute Video Too Long? Or Too Short?

by John Lane

Is Your Two Minute Video Too Long? Or Too Short?

Read Post

Blog | 03/08/2013

Musical Authenticity in Content Marketing

by Ashley Wentz

Musical Authenticity in Content Marketing

Read Post

Blog | 03/04/2013

Balancing SEO and Content for True Optimization

by Monique Simpson

Balancing SEO and Content for True Optimization

Read Post

Blog | 02/25/2013

Integrated World, Integrated Experience

by Kate Williamson

Integrated World, Integrated Experience

Read Post

Project Spotlight

Lulu Publishing Advisor Microsite

Project Spotlight

IBM CityOne

Project Spotlight

DuPont Kapton Product Demonstration

Project Spotlight

Lowe’s Product Innovation Videos

Project Spotlight

Wake County Defense Industry Microsite

Project Spotlight

IBM C-Suite Connection Mobile Website

Project Spotlight

Google Health Animations

Project Spotlight

IBM System z Customer Reference – City and County of Honolulu

Project Spotlight

IBM Rational Everywhere

Project Spotlight

IBM zEnterprise EC12 Launch

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