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We surface, shape and deliver the stories that connect a brand to its audience — crafting the strategy and assets of a compelling digital experience. The result is greater brand awareness, deeper engagement, more qualified leads, and increased sales.
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How cognitive science and user empathy powered Google’s design breakthrough | VentureBeat http://t.co/5MRQP4nKQi #ux
Just completed a 44.84 mi bike – So glad I did the longer route. Finished 2nd! http://t.co/xWEnBgfDL6 #RunKeeper
Very cool. Open source application for designing interactive maps (w/ fun, CSS-like customization) –> http://t.co/d6JidVxnvg cc: @bentist
RT @erinmonday: #RTP180′s rockstar speakers: @IBM, @citrix, @capstrat, @CenterLine, @TIMA_NC, @aigaraleigh, @triama, @DukeU, @NCState…
67 tix left to May 22 #RTP180 “Marketing in the Triangle.” Speakers: @IBM, @Citrix, @DukeU, @Capstrat @Centerline. http://t.co/0b8Cxvh3yL.
And #RTP180′s rockstar speakers are coming from @IBM, @Citrix, @Capstrat, @Centerline, @TIMA_NC, @aigaraleigh, @TriAMA, @DukeU, @NCState…
Saying our goodbyes to Chapel Hill. @ Merritt’s Store and Grill http://t.co/1GIy4JtkOg
@ryankeefer have a great ride Ryan! Such a wonderful cause. You’re awesome!
Watch my bike right now with @RunKeeper Live http://t.co/7JIgdLAmcE #RKLive #RunKeeper
Tour de Cure is starting shortly. How about a little pre-ride motivation donation? http://t.co/dASAzzvOYW
The 5 Biggest Pre-Race Fueling Mistakes and How to Avoid Them http://t.co/CIoAluwJAE
Nice bib number for a computer geek/dev for today’s Tour de Cure. http://t.co/65KfOal9mc
In this post and associated video, experts begin to describe the very large numbers (money) that powers "viral" success. An idea alone won't spark organic growth. But an idea coupled with well placed paid media can.
Read ArticleIs Google actively killing SEO? The practice of optimizing your content to be found is changing. The importance is now on it's "buzz factor" created by others rather than "link factor" created by you...
Read ArticleWe couldn't agree more: "In today’s hyper-connected world, the winners of the content wars will be the brands who have created and shared exceptional content."
Read ArticleThe idea of a brand is rooted in letting people know where a product came from — you describe yourself to others. It's labeling; whether it comes to elicit emotional connections or not. Stories, on the other hand, entertain, educate and cary value. They create the emotional connections.
Read ArticleThe average American kid will have spent 10,000 hours playing online games by the time they turn 21. Talk about a gaming market. Here, NPR asks the question, "Can gaming be good for you?" Jane McGonigal answers with some compelling reasons as to how serious games can help us solve some of the world...
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