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Content Strategy
Content Creation

Twitter | 07/29/2014

@stevenkeith

@stevenkeith

Nest preparation. I’ve cut my central air bill by over 50% using Nest in the last month. #nest http://t.co/BvCxLnX6I1

Twitter | 07/29/2014

@jodiraquel

@jodiraquel

‘Being a Centerliner’ from an intern’s perspective. So great to have had Gabrielle on the mrktg team @CenterLine ! http://t.co/ABtj3A7RIJ

Twitter | 07/29/2014

@CenterLine

@CenterLine

Happy to have had Gabrielle join the marketing team as an intern this summer! She’s definitely a Centerliner: http://t.co/l0nDteBp1l

Twitter | 07/29/2014

@johnrkaplan

@johnrkaplan

Bringing it all together for a winter wonderland! #Raleigh #MakeItSnow @centerline http://t.co/vSfVkl3Oob

Twitter | 07/29/2014

@grettaface

@grettaface

@jodiraquel @centerline That’s pretty awesome!

Twitter | 07/29/2014

@jodiraquel

@jodiraquel

Wow! “@CenterLine: snow in July? in Raleigh? see the process as it happens for a Lowe’s snowblower shoot: http://t.co/2I76JsgFYX

Twitter | 07/29/2014

@CenterLine

@CenterLine

RT @jbham: #AICPA_FOL @AICPA Check this out http://t.co/MijiX1etsS

Twitter | 07/29/2014

@CenterLine

@CenterLine

snow in July? in Raleigh? see the process as it happens for a Lowe’s snowblower shoot: http://t.co/jja9JjtnQ0

Twitter | 07/29/2014

@johnvlane

@johnvlane

RT @alistapart: Old content collecting dust? Breathe new life into it; @tealtan’s suggestions for tending archives: http://t.co/ypqvIOkNFt

Twitter | 07/29/2014

@johnvlane

@johnvlane

what does it mean to be a Centerliner? great perspective from our intern, Gabrielle: http://t.co/Yrsg9xSgU7

Twitter | 07/29/2014

@copycei

@copycei

Check out #Raster rubbing elbows with great #local #triangle stars! http://t.co/xgge7NHbsB @nhlcanes @durhambulls @ncsymphony @centerline

Twitter | 07/29/2014

@johnvlane

@johnvlane

@VincentAmmirato thanks for the mention of the @vitamintalent #UX infographic in your talk! #searchex cc @centerline

Twitter | 07/29/2014

@CenterLine

@CenterLine

thanks for the love! -> MT @1918: Nice to hear @CenterLine mentioned by @VincentAmmirato in #searchex presentation. http://t.co/k0kymHUTu1

Twitter | 07/29/2014

@1918

@1918

Nice to hear @centerline mentioned by @VincentAmmirato in his #searchex presentation.

Twitter | 07/28/2014

@johnvlane

@johnvlane

RT @jmpyle: Let’s see what these two are all about. Lots of hubbub (good and bad), and I’m ready to see. http://t.co/MlTDFuFiCF

Industry Insights | 06/17/2011

On Timing Your Social Media Shares

It's a shame this data isn't broken down by some demographics or psychographics — because as it's to the generalized population it's only so useful for targeting. But there are some interesting numbers on the best times to share.

Read Article

Industry Insights | 04/07/2011

On Converting Video Engagement Into Commerce

Consumers increasingly expect video to be part of their online experience. Learn some tips on how to successfully leverage video to drive customer engagement that's both effective and consistent across a brand's marketing channels.

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Industry Insights | 06/03/2011

On Digital Storytelling

There's a trick to telling stories in a digital marketing environment that people actually want to be a part of. But, as this post nicely illustrates, the interactive nature of the web can actually make those stories more powerful than just about any other medium.

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Industry Insights | 04/07/2011

From Gamasutra About IBM's CityOne

Serious games help people learn about processes and systems reflective of the real world. CityOne, an urban crisis simulation game, creates greater awareness for and educates the public about protecting human health and the environment. Its engaging interactive features give audiences from business...

Read Article

Industry Insights | 04/07/2011

On the Influence of Games

Can games solve the world's problems? While they can't directly fix global warming or bring food to the hungry, they can help thought leaders identify next steps and test solutions to start chiseling away at those problems. More than an awareness tool, games promote strategic thinking. In this TED...

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Blog | 07/29/2014

What It Means To Be A Centerliner – An Intern’s Perspective

by Gabrielle Doria

What It Means To Be A Centerliner – An Intern’s Perspective

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Blog | 07/24/2014

100 + 100: Brenna and Maria at Wild At Art

by Gabrielle Doria

100 + 100: Brenna and Maria at Wild At Art

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Blog | 07/21/2014

100+100 – 100 Employees, 100 Days of Giving Back

by Stacey Northup

100+100 – 100 Employees, 100 Days of Giving Back

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Blog | 07/16/2014

Making the Case for User Research

by Geoff Mackey

Making the Case for User Research

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Blog | 07/08/2014

When Content Becomes The Interface

by Emily Bahna

When Content Becomes The Interface

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Blog | 06/30/2014

The Experience Score: A Tool for Evaluating Digital Experiences

by Geoff Mackey

The Experience Score: A Tool for Evaluating Digital Experiences

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Blog | 05/29/2014

The Quest For The Perfect Steak: An Argument For Experimentation And Analysis

by Greg Harbinson

The Quest For The Perfect Steak: An Argument For Experimentation And Analysis

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Blog | 05/19/2014

The Effect Of Brand Affinity On Content Consumption Behavior

by Greg Harbinson

The Effect Of Brand Affinity On Content Consumption Behavior

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Blog | 04/24/2014

The Future of User Experience, Part Two: The Evaporation of Technology

by Geoff Mackey

The Future of User Experience, Part Two: The Evaporation of Technology

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Blog | 04/22/2014

The Future of User Experience, Part One: The Past of User Experience

by Geoff Mackey

The Future of User Experience, Part One: The Past of User Experience

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Project Spotlight

ShelterBox Donor Animations

Project Spotlight

IBM PartnerWorld 2014 Event Opener Video

Project Spotlight

Google Health Animations

Project Spotlight

Lowe’s Shop Class Video Series

Project Spotlight

IBM C-Suite Connection Mobile Website

Project Spotlight

Lowe’s Product Innovation Videos

Project Spotlight

DuPont Kapton Product Demonstration

Project Spotlight

IBM Rational Customer References

Project Spotlight

Physicians Pharmacy Alliance Brand Design and Content Strategy

Project Spotlight

IBM Power7 – UMass Dartmouth

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David Baeumler | Executive Creative Director
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