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Content Strategy
Content Creation

Twitter | 11/22/2014

@erincraft

@erincraft

Ella and her favorite lion, staring contest. http://t.co/m7op5KQovp

Twitter | 11/22/2014

@jodiraquel

@jodiraquel

Following her passion (@ MacNair’s Country Acres in Raleigh-Durham, NC) https://t.co/rsHoF5P2aQ http://t.co/txygjEbTRF

Twitter | 11/22/2014

@johnvlane

@johnvlane

@caitvsmith @kateawilliamson @lenaeCb scratch-n-sniff iPad apps will be the next great tech conquest.

Twitter | 11/22/2014

@caitvsmith

@caitvsmith

@kateawilliamson @lenaeCb @johnvlane Now all we need is a way to capture the smell of Post-Its, pens, markers and sketch books.

Twitter | 11/21/2014

@DeMospizzadeli

@DeMospizzadeli

Also big shout out to our peeps over at @Centerline! We appreciate being a part of your #pizzafriday #teamdemos http://t.co/PJ6piLALTv

Twitter | 11/21/2014

@jodiraquel

@jodiraquel

Perfect end to a wonderful day (at @BusyBeeCafe in Raleigh, NC) https://t.co/csLDpMbARb

Twitter | 11/21/2014

@MegsFitzgerald

@MegsFitzgerald

Just another day in the life of a Centerliner! :) @centerline #videoshoot #lightscameraaction… http://t.co/YfKLIAU659

Twitter | 11/21/2014

@smallerrock

@smallerrock

RT @TIME: “Is Obama overreaching on immigration? Lincoln and FDR would say no” http://t.co/OU1kU9V3jE

Twitter | 11/21/2014

@copycei

@copycei

Going to pass 25,000 views on #youtube, next stop 100,000! Thanks @centerline for the fantastic #DigitalMedia! #Robot #transformers #viral

Twitter | 11/21/2014

@johnvlane

@johnvlane

since 1901, only 45 players had seasons w/ more home runs than strikeouts. swing more? #contentmarketing http://t.co/EuViTv3vS8 via @cnmoody

Twitter | 11/21/2014

@jodiraquel

@jodiraquel

Wow! “@stevenkeith: Caught this really peculiar picture of Eiffel Tower this afternoon. http://t.co/DmRpulQRmW

Twitter | 11/21/2014

@Centerline

@Centerline

How do your #projectmanagement skills score? Play this game we crafted for @vitamintalent and find out! http://t.co/9duCYPhZSH

Twitter | 11/20/2014

@Brit_Kotary

@Brit_Kotary

Photo: Love this quote’spiration at @centerline, there really is no angry way to say bubbles!… http://t.co/BIJOoX1G8Y

Twitter | 11/20/2014

@stevenkeith

@stevenkeith

Photo: Caught this really peculiar picture of Eiffel Tower this afternoon. http://t.co/FvxumGJymu

Twitter | 11/20/2014

@stevenkeith

@stevenkeith

Caught this really peculiar picture of Eiffel Tower this afternoon. http://t.co/aG8uFCbwpz

Industry Insights | 04/25/2011

On Creating Content and Context to Make a Difference

In order to make content work better, think about it from three perspectives: Analysis - What do you have, and what works best? Editorial - Plan to make more in the correct voice, medium, etc. Architecture - Create interactive tech/experience that gives context to content.

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Industry Insights | 07/28/2011

On Social Media Engagement - Twitter vs Google+

An experiment similar to my own ( http://bit.ly/pLDdcd ) that looks at how many people respond to or click through on items shared in social networks.

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Industry Insights | 04/05/2011

On Loyalty Marketing With Online Gaming

Using online gaming to earn consumer loyalty can mean many things ranging from the literal (e.g. loyalty programs) to the promotional (e.g. sweepstakes, contests) to the emerging (e.g. geo-check-in or virtual community games). When to employ each should be evaluated in the broader context of your o...

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Industry Insights | 04/17/2012

On simplicity in design; it doesn't always mean "less."

Simplicity is not about "less." A better definition of "keeping things simple" would be: Just enough. So in some cases, you actually need more of something to be simple. This post talks about the guiding principles for simplicity in design.

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Industry Insights | 09/12/2011

On Content vs. Messaging

Content marketing is about crafting an ongoing narrative, informed by the customer's actions (which are very trackable online). Campaigns are just faster and "better" ways to disseminate the same messages. It's crafting a net rather than a single line.

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Blog | 11/18/2014

Internet Summit – 7 Key Takeaways #ISUM14

by Stacey Northup

Internet Summit – 7 Key Takeaways #ISUM14

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Blog | 11/12/2014

Centerline Honored with Three MarCom Awards

by Stacey Northup

Centerline Honored with Three MarCom Awards

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Blog | 10/27/2014

Let’s Talk Projects: IBM, GE and Lowe’s

by centerline

Let’s Talk Projects: IBM, GE and Lowe’s

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Blog | 10/16/2014

Creative Problem Solving: Behind-the-scenes of making it snow in July

by John Kaplan

Creative Problem Solving: Behind-the-scenes of making it snow in July

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Blog | 10/09/2014

Year-Long Project for Citrix Wraps Up with Building Grand Opening

by Stacey Northup

Year-Long Project for Citrix Wraps Up with Building Grand Opening

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Blog | 10/03/2014

100+100: Another Opportunity to Serve Local Youth and Seniors

by Stacey Northup

100+100: Another Opportunity to Serve Local Youth and Seniors

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Blog | 09/24/2014

100+100: Continuing Our Work with Habitat

by Stacey Northup

100+100: Continuing Our Work with Habitat

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Blog | 09/19/2014

100+100 BackPack Buddies – Helping Provide Healthy Meals

by Stacey Northup

100+100 BackPack Buddies – Helping Provide Healthy Meals

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Blog | 09/11/2014

Defying the Production Triangle: There is No Spoon

by Adam Mittner

Defying the Production Triangle: There is No Spoon

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Blog | 09/08/2014

8 Takeaways from Hopscotch Design Festival

by Christie Montague

8 Takeaways from Hopscotch Design Festival

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Project Spotlight

IBM Power7 – UMass Dartmouth

Project Spotlight

AICPA Future of Learning Initiative

Project Spotlight

Lowe’s Product Innovation Videos

Project Spotlight

IBM Smarter Computing Workload Simulator

Project Spotlight

Hopscotch Design Festival

Project Spotlight

IBM CityOne

Project Spotlight

Wake County Defense Industry Microsite

Project Spotlight

IBM zEnterprise EC12 Launch

Project Spotlight

IBM InfoSphere Streams “The Nature of Analytics”

Project Spotlight

IBM Rational Everywhere

In the Lab

Croquelf

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Content Strategist

Work With Us!

UX Designer

John Kaplan | Associate Creative Director
Lindsey Osterlund | Account Director
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