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 We Partner With 
 Forward-Thinking 
 Companies To 
 Move Minds. 

We surface, shape and deliver the stories that connect a brand to its audience — crafting the strategy and assets of a compelling digital experience. The result is greater brand awareness, deeper engagement, more qualified leads, and increased sales.

Learn More About Our Approach

Twitter | 05/19/2013

@kaileenelise

@kaileenelise

Well… it was worth a try. http://t.co/2kP89amUk8

Twitter | 05/18/2013

@grettaface

@grettaface

Obviously the nieces were here http://t.co/qdF1sjoT1A

Twitter | 05/18/2013

@stevenkeith

@stevenkeith

Giselle! Avec Simon! (@ Progress Energy Center For The Performing Arts) http://t.co/7kfNN9zV6T

Twitter | 05/18/2013

@kaileenelise

@kaileenelise

Celebrating our friends Lauren & Jeff! @ The Carolina Inn http://t.co/poZCQVaeOd

Twitter | 05/18/2013

@caitvsmith

@caitvsmith

How cognitive science and user empathy powered Google’s design breakthrough | VentureBeat http://t.co/5MRQP4nKQi #ux

Twitter | 05/18/2013

@ryankeefer

@ryankeefer

Just completed a 44.84 mi bike – So glad I did the longer route. Finished 2nd! http://t.co/xWEnBgfDL6 #RunKeeper

Twitter | 05/18/2013

@caitvsmith

@caitvsmith

Very cool. Open source application for designing interactive maps (w/ fun, CSS-like customization) –> http://t.co/d6JidVxnvg cc: @bentist

Twitter | 05/18/2013

@TIMA_NC

@TIMA_NC

RT @erinmonday: #RTP180′s rockstar speakers: @IBM, @citrix, @capstrat, @CenterLine, @TIMA_NC, @aigaraleigh, @triama, @DukeU, @NCState…

Twitter | 05/18/2013

@TheRTP

@TheRTP

67 tix left to May 22 #RTP180 “Marketing in the Triangle.” Speakers: @IBM, @Citrix, @DukeU, @Capstrat @Centerline. http://t.co/0b8Cxvh3yL.

Twitter | 05/18/2013

@ErinMonday

@ErinMonday

And #RTP180′s rockstar speakers are coming from @IBM, @Citrix, @Capstrat, @Centerline, @TIMA_NC, @aigaraleigh, @TriAMA, @DukeU, @NCState…

Twitter | 05/18/2013

@kaileenelise

@kaileenelise

Saying our goodbyes to Chapel Hill. @ Merritt’s Store and Grill http://t.co/1GIy4JtkOg

Twitter | 05/18/2013

@jodiraquel

@jodiraquel

@ryankeefer have a great ride Ryan! Such a wonderful cause. You’re awesome!

Twitter | 05/18/2013

@ryankeefer

@ryankeefer

Watch my bike right now with @RunKeeper Live http://t.co/7JIgdLAmcE #RKLive #RunKeeper

Twitter | 05/18/2013

@ryankeefer

@ryankeefer

Bout to start 2013 Tour de Cure. http://t.co/lBvu1ZyDDE

Twitter | 05/18/2013

@ryankeefer

@ryankeefer

At the starting line for the Tour de Cure. http://t.co/QVTUbFuBWo

Industry Insights | 08/16/2011

On Earned Media... It's Far From "Free"

In this post and associated video, experts begin to describe the very large numbers (money) that powers "viral" success. An idea alone won't spark organic growth. But an idea coupled with well placed paid media can.

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Industry Insights | 04/05/2011

From Government Technology About CityOne

"A major objective of the game is inducing users to harness new technologies — like cloud computing and online collaborative technologies — to drive innovation in city management. Ultimately the game affords users the opportunity to prepare for future urban problems by making smart investment d...

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Industry Insights | 04/05/2011

From Environmental Leader About CityOne

IBM positioned itself as an environmental thought leader since the launch of CityOne. By asking players to balance a city’s financial, environmental and sociological interests, they’re challenged to solve tough environmental problems with a limited budget.

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Industry Insights | 04/07/2011

On Microsites

Unclear about the strategic differences between a website, microsite or landing page? This article explains when each tool fits best into your marketing strategy and provides an in-depth explanation of how a microsite works as well as its benefits.

Read Article

Industry Insights | 04/07/2011

On Marketing With A Microsite

Microsites are great for targeting a specific audience. They also make tracking conversions easier since statistics can be gathered separately or tracked through links on a site's main site. Check out this article to learn more about the basics and benefits of a microsite.

Read Article

Blog | 05/14/2013

Users Don’t Know What They Want (Talk to Them Anyway)

by Kate Williamson

Users Don’t Know What They Want (Talk to Them Anyway)

Read Post

Blog | 05/09/2013

UX vs. UI: What’s the Difference?

by Kate Williamson

UX vs. UI: What’s the Difference?

Read Post

Blog | 05/07/2013

Quality Content: It’s All in the Mix

by Ashley Wentz

Quality Content: It’s All in the Mix

Read Post

Blog | 05/01/2013

Managing Change: Marty Neumier’s The Designful Company

by Steven Keith

Managing Change: Marty Neumier’s The Designful Company

Read Post

Blog | 04/18/2013

Content Marketing Art Of War

by John Lane

Content Marketing Art Of War

Read Post

Blog | 04/11/2013

Information Architecture Requires Research, Data & Empathy

by Cait Vlastakis Smith

Information Architecture Requires Research, Data & Empathy

Read Post

Blog | 04/04/2013

Is Your Two Minute Video Too Long? Or Too Short?

by John Lane

Is Your Two Minute Video Too Long? Or Too Short?

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Blog | 03/08/2013

Musical Authenticity in Content Marketing

by Ashley Wentz

Musical Authenticity in Content Marketing

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Blog | 03/04/2013

Balancing SEO and Content for True Optimization

by Monique Simpson

Balancing SEO and Content for True Optimization

Read Post

Blog | 02/25/2013

Integrated World, Integrated Experience

by Kate Williamson

Integrated World, Integrated Experience

Read Post

Project Spotlight

EATON Professor Wattson Animation Series

Project Spotlight

CEI Rebranding Initiative

Project Spotlight

IBM Mobility Interactive Infographic

Project Spotlight

IBM Rational Everywhere

Project Spotlight

Lowe’s Product Innovation Videos

Project Spotlight

IBM CityOne

Project Spotlight

ChannelAdvisor Catalyst 2013 Event Website

Project Spotlight

RTI Reconnector Facebook Application

Project Spotlight

IBM INN0V8 2.0

Project Spotlight

Google Health Animations

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