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Content Strategy
Content Creation

Twitter | 08/27/2014

@caitvsmith

@caitvsmith

Listen on loud if you need to tune out the world and get stuff done: ♫ Blinding – Instrumental – Jakwob http://t.co/176fWWfJca #NowPlaying

Twitter | 08/27/2014

@sosundays

@sosundays

The 3rd #natureofanalytics video is here! See how @ibmbigdata is saving Rhinos’ lives in #africa http://t.co/isBVo13Od4 @centerline @ibm

Twitter | 08/26/2014

@johnvlane

@johnvlane

love seeing @centerline shout outs come through! so much respect for each other. so much apparent joy in working together.

Twitter | 08/26/2014

@CenterLine

@CenterLine

RT @ChristyKinnion: STC meetup. Tech writing meets UX. Get connected and learn. Chips too! @stc_carolina @CenterLine

Twitter | 08/26/2014

@CenterLine

@CenterLine

RT @LindsayKelleyS: Folks at BUI for @stc_carolina & @triuxpa at @CenterLine have great dialogue going. #TechComm #UX http://t.co/SgU5vkqk5h

Twitter | 08/26/2014

@jrc_collins

@jrc_collins

@ChristyKinnion @stc_carolina @CenterLine – Sounds great!

Twitter | 08/26/2014

@LindsayKelleyS

@LindsayKelleyS

Folks at BUI for @stc_carolina & @triuxpa at @CenterLine have great dialogue going. #Networking #STC #TechComm #UX http://t.co/Oc5mtKSmLh

Twitter | 08/26/2014

@ChristyKinnion

@ChristyKinnion

STC meetup. Tech writing meets UX. Get connected and learn. Chips too! @stc_carolina @CenterLine

Twitter | 08/26/2014

@johnvlane

@johnvlane

RT @copycei: Don’t kid yourself, #contentmarketing matters! Get your message out there; @CenterLine can help you reach your #goals.

Twitter | 08/26/2014

@jodiraquel

@jodiraquel

Why, thank you!! MT @copycei: #contentmarketing matters! Get your message out there @CenterLine can help you reach your #goals. #triangle…

Twitter | 08/26/2014

@copycei

@copycei

Don’t kid yourself, #contentmarketing matters! Get your message out there; @CenterLine can help you reach your #goals. #triangle #trust

Twitter | 08/26/2014

@sosundays

@sosundays

Wow! I will find a fiver if I have to go to the Durham butterfly house myself! Huge congrats on the milestone! @jodiraquel @CenterLine

Twitter | 08/26/2014

@jodiraquel

@jodiraquel

Ok @sosundays I don’t think they make 5up butterfly frames. Amazing milestone! “@brileyhussey assigned the project number 5000!” @CenterLine

Twitter | 08/26/2014

@brileyhussey

@brileyhussey

What’s your project number? Oh, ya know.. 5000. @CenterLine

Twitter | 08/26/2014

@CenterLine

@CenterLine

5000! -> RT @brileyhussey: That moment you are assigned the project number 5000! @mrspaigetaylor goes running across the office. @CenterLine

Industry Insights | 04/07/2011

On the Myths of B2B Content Marketing

Don't be fooled in thinking that tweets make up a drive-to strategy and SEO is the most important reason to become a publisher of content. Content marketing isn't just another means to sell. You must understand how to compel audiences to click through to your content.

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Industry Insights | 10/24/2011

On IBM Embracing Gaming

CityOne is over a year old — and INN0V8 is pushing 3 — yet they are still making news for being as ground-breaking as they were when they were launched...

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Industry Insights | 09/21/2012

The Content Rationale Report

The Content Rationale Report is a model for the new creative brief. It addresses the what, why, who and when of the content you are creating; focused on making sure what you create is well targeted and not just well made.

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Industry Insights | 04/05/2011

On Loyalty Marketing With Online Gaming

Using online gaming to earn consumer loyalty can mean many things ranging from the literal (e.g. loyalty programs) to the promotional (e.g. sweepstakes, contests) to the emerging (e.g. geo-check-in or virtual community games). When to employ each should be evaluated in the broader context of your o...

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Industry Insights | 04/25/2011

On Creating Content and Context to Make a Difference

In order to make content work better, think about it from three perspectives: Analysis - What do you have, and what works best? Editorial - Plan to make more in the correct voice, medium, etc. Architecture - Create interactive tech/experience that gives context to content.

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Blog | 08/22/2014

100+100: A Day on the Teaching Farm

by Stacey Northup

100+100: A Day on the Teaching Farm

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Blog | 08/20/2014

Under a Minute: Standout Videos

by Stacey Northup

Under a Minute: Standout Videos

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Blog | 08/18/2014

The IBM Mainframe50 Campaign: More Than an Anniversary Celebration

by Christie Montague

The IBM Mainframe50 Campaign: More Than an Anniversary Celebration

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Blog | 08/14/2014

Making Of: Telit “Internet of Things” Video

by Sarah Schmidt

Making Of: Telit “Internet of Things” Video

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Blog | 08/12/2014

The Project Management Tools We Couldn’t Do Without

by Stacey Northup

The Project Management Tools We Couldn’t Do Without

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Blog | 08/11/2014

100+100: Inspiring A New Generation of Artists

by Stacey Northup

100+100: Inspiring A New Generation of Artists

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Blog | 08/05/2014

Putting on a Different Hat. 100+100: Habitat For Humanity

by Stacey Northup

Putting on a Different Hat. 100+100: Habitat For Humanity

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Blog | 07/29/2014

What It Means To Be A Centerliner – An Intern’s Perspective

by Gabrielle Doria

What It Means To Be A Centerliner – An Intern’s Perspective

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Blog | 07/24/2014

100 + 100: Brenna and Maria at Wild At Art

by Gabrielle Doria

100 + 100: Brenna and Maria at Wild At Art

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Blog | 07/21/2014

100+100 – 100 Employees, 100 Days of Giving Back

by Stacey Northup

100+100 – 100 Employees, 100 Days of Giving Back

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Project Spotlight

DuPont Kapton Product Demonstration

Project Spotlight

EATON Professor Wattson Animation Series

Project Spotlight

Google Health Animations

Project Spotlight

IBM CityOne

Project Spotlight

IBM Smarter Computing Workload Simulator

Project Spotlight

IBM PartnerWorld 2014 Event Opener Video

Project Spotlight

IBM Rational Everywhere

Project Spotlight

IBM Smarter Planet Leadership Series – Memphis PD

Project Spotlight

Lulu Publishing Advisor Microsite

Project Spotlight

BMO Insurance Targeted Acquisition Landing Page

In the Lab

Croquelf

Work With Us!

UX Strategist

Work With Us!

Desktop Support Specialist

Shellie Edge | Executive Account Manager
John Kaplan | Associate Creative Director
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