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Content Strategy
Content Creation

Twitter | 04/17/2014

@grettaface

@grettaface

I just unlocked the Introduction to Ruby badge on @codecademy! http://t.co/U24FOCUc7a via @codecademy

Twitter | 04/17/2014

@jodiraquel

@jodiraquel

RT @StephGGallina: Graduating seniors in the #Triangle – still searching for a job? Join @TriangleAMA for a free event: 4/23 @CenterLine ht…

Twitter | 04/17/2014

@jodiraquel

@jodiraquel

@grettaface @newsobserver exactly. They need way more than 3.5%. Makes me so sad.

Twitter | 04/17/2014

@geoffmackey

@geoffmackey

Great evening with the @CenterLine crew!

Twitter | 04/17/2014

@grettaface

@grettaface

@jodiraquel Unfortunately, it just isn’t a priority for those in charge.

Twitter | 04/17/2014

@grettaface

@grettaface

@jodiraquel @newsobserver unfortunately we won’t until it’s REALLY BAD. 3.5% doesn’t make up for 6 years without a raise.

Twitter | 04/17/2014

@jodiraquel

@jodiraquel

@grettaface @newsobserver exactly. Can’t blame them. We need to do better…

Twitter | 04/17/2014

@grettaface

@grettaface

@jodiraquel @newsobserver shouldn’t come as a surprise based on how teachers are treated. I hear it all being married to one :)

Twitter | 04/17/2014

@jodiraquel

@jodiraquel

Pitiful. “@newsobserver: Wake County schools see “alarming” increase in teacher resignations. Departures are up 41% http://t.co/Zfhb6Kr2Ud

Twitter | 04/17/2014

@jodiraquel

@jodiraquel

RT @sharefile: #Raleigh ranked No. 1: America’s Best Cities for Raising a Family @Forbes http://t.co/F5ws29z7A9 We love Raleigh!

Twitter | 04/17/2014

@StephGGallina

@StephGGallina

MT @TriAMAzing: @UNCADCLUB Springboard your #marketing career at our free event on 4/23 @CenterLine! http://t.co/X88JrHzLjf #triama

Twitter | 04/17/2014

@StephGGallina

@StephGGallina

MT @TriAMAzing: @PeaceCollege chart your marketing career path @CenterLine on 4/23 with our panel of experts! http://t.co/GlkNEc1He2 #triama

Twitter | 04/17/2014

@StephGGallina

@StephGGallina

MT @TriAMAzing: Graduating soon @ncsu? Join us on 4/23 @CenterLine to network with #marketing experts! http://t.co/FKm01ICd7Q

Twitter | 04/17/2014

@caitvsmith

@caitvsmith

Bored & disenchanted with the endless #UX title debates? Awesome post by @kateawilliamson | I’m Breaking up With UX http://t.co/Xv8KMn7nBB

Twitter | 04/17/2014

@StephGGallina

@StephGGallina

RT @raeannalton: Love the energy of our new IBM #PowerSystems webcast teaser video. Nice work @CenterLine! http://t.co/QK0dUSRNvk

Industry Insights | 04/05/2011

From Government Technology About CityOne

"A major objective of the game is inducing users to harness new technologies — like cloud computing and online collaborative technologies — to drive innovation in city management. Ultimately the game affords users the opportunity to prepare for future urban problems by making smart investment d...

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Industry Insights | 09/23/2011

IBM Innov8 & CityOne Serious Games Overview Video

Phaedra gives a guided tour of INN0V8 and CityOne — two serious games made by Centerline and IBM — detailing how the simulation experiences drive deeper understanding of tech and real-world effect.

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Industry Insights | 04/05/2011

On the Rise of Mobile Marketing

Mobile marketing has reached a crossroads, and it’s time for marketers to make a choice. Continue to shy away from—or only dip your toe into—a mobile marketing strategy, and then prepare to play catch-up. Or, commit to a mobile budget and meet the needs of this rapidly growing market. Consume...

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Industry Insights | 04/20/2011

On Serious Games as the New Frontier of Online Marketing

Serious games can provide the powerful tool needed to market paradigm-shifting technology. New combinations of hardware + software + services need to be experienced (or test driven) to be fully understood. Games like CityOne and INN0V8 are built for that reason.

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Industry Insights | 09/14/2011

On Search Intent Gleaned from Demographics & Website Analytics

You think about search terms all the time — you want to optimize those that resonate, drive traffic and convert. But what about the search engine itself? Have you looked in to which ones work better and why? It's time to start...

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Blog | 04/17/2014

I’m Breaking Up with UX

by Kate Williamson

I’m Breaking Up with UX

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Blog | 04/15/2014

Why You Shouldn’t Separate Strategy From Execution

by Cait Vlastakis Smith

Why You Shouldn’t Separate Strategy From Execution

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Blog | 04/08/2014

The Power of Art in User Experience

by Geoff Mackey

The Power of Art in User Experience

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Blog | 03/21/2014

Mastering Simplicity

by Geoff Mackey

Mastering Simplicity

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Blog | 03/11/2014

Pre-Production: Making Sure Your Set is Set

by Ronny Nause

Pre-Production: Making Sure Your Set is Set

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Blog | 03/04/2014

Going From “Cool” to Useful

by John Roberts

Going From “Cool” to Useful

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Blog | 02/13/2014

Your Content Is Your Product

by John Lane

Your Content Is Your Product

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Blog | 02/05/2014

Anticipation: The Often Unopened Window of Opportunity in User Experience

by Geoff Mackey

Anticipation: The Often Unopened Window of Opportunity in User Experience

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Blog | 02/04/2014

The Making Of: CEI “Raster In The Community” Broadcast Commercial

by John Lane

The Making Of: CEI “Raster In The Community” Broadcast Commercial

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Blog | 02/03/2014

February Three For All: The Power of Abstraction

by Mike Delaney

February Three For All: The Power of Abstraction

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Project Spotlight

IBM MobileFirst Datagrams

Project Spotlight

Lowe’s Product Innovation Videos

Project Spotlight

ChannelAdvisor Catalyst 2013 Event Website

Project Spotlight

IBM Customer Reference: Siam Commerical Bank

Project Spotlight

IBM C-Suite Connection Mobile Website

Project Spotlight

Lowe’s Shop Class Video Series

Project Spotlight

IBM Smarter Planet Leadership Series – Memphis PD

Project Spotlight

IBM Rational Customer References

Project Spotlight

Wake County Defense Industry Microsite

Project Spotlight

IBM System z Customer Reference – City and County of Honolulu

Work With Us!

Content Strategist

Work With Us!

Motion Graphics Designer

Sarah Riley | Senior Project Manager
Jodi Schwartz | Executive Account Specialist - IBM
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