We Are a Content Marketing Agency
We believe in
strategies and assets that our clients love, and that achieve business goals.
Our 3-phrase approach:
1 DISCOVER & PLAN
Planning connects business goals to creative tactics. The first step is mapping the needs of consumers to the offerings of a brand. Once we understand this dynamic, we can design relevant content and interactive experiences.
Our intensive audit and discovery phase culminates in a strategic framework that guides our execution of creative tactics. It provides the critical intelligence that drives all story development — this way, a brand’s content and assets achieve measurable results.
Discovery and planning components:
- Marketing & brand positioning strategy
- Competitive analysis
- User experience research & analysis
- Creative concept development
- Content & editorial planning
- Customer reference platform development
- Context planning
- Social activation strategy
Our world is driven by experience and interactivity, so we apply our craft to fuse powerful content and innovative design. Applied Craft is more than what we do. It speaks to our ability to push the boundaries of technology and design to tackle any communication challenge and engage consumers with a brand’s story. It’s these stories that cultivate meaningful conversations between a brand and its audience — the cornerstone of a lasting relationship.
INTERACTIVE & TECHNOLOGY
- Website design & development
- Mobile & tablet applications
- Content management system development
- Simulations & serious games
- Casual games
- Sales tools & calculators
- Content aggregators
- Interactive infographics
MOTION & VIDEO
- Script writing
- 2D/3D animation
- Live action
- Motion capture
- Customer reference campaigns
- Thought leadership campaigns
- Event content
- Sound design & music composition
3 ACTIVATE & OPTIMIZE
If you drop a video on YouTube, but no one knows it’s there, does it make a sound? Awareness and traffic have to be built — they don’t just happen. We help brands accomplish this in several ways:
- Seed content across social media channels and other digital outposts
- Enlist respected industry voices for promotion
- SEO & SEM for favorable organic search results and direct drive-to
- Monitor and measure analytics and the insights they provide
Optimization is about asking thoughtful questions and active listening: Is the content being applauded, panned or worse — ignored? We can evolve strategy and tactics based on key takeaways from the intelligence we’ve gathered to continually improve our results.
At Centerline, this process is our fuel. It drives our ability to create effective, stunning work that contributes measurably to your success.