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November 25, 2013 | | 0 Comments
This video goes behind-the-scenes to explore the concept and creation of the Vitamin T infographic “Don’t Be a UX Statistic” — illustrating what it takes to provide a powerful user experience.
Stakeholder interviews are a powerful way to build consensus around business goals as well as identify solutions to communication challenges. For National Instruments, the interviews added nuance to our understanding of marketplace obstacles and opportunities, and ultimately informed our end strategy.
August 15, 2013 | | 0 Comments
The 2013 Content Marketing Awards, presented by the Content Marketing Institute, recognized Centerline Digital with three awards this year. The competitive awards program is the largest in North America to recognize those who create content for organizations. With 800+ entries received, we are truly honored to receive recognition for our work.
Centerline Digital was announced as a winner for three bronze awards in the 34th Annual Telly Awards. The Telly Awards has a mission to honor the very best in film and video. And with nearly 13,000 entries from all 50 states and numerous countries, we are truly honored to have our work recognized.
As marketers, it’s important to look at each piece of content that we put out into the world as another first impression. Every piece should act as a stepping-stone toward building brand loyalty and earning new customers. Using shortcuts and “OK” content only takes companies further away from their goals and puts them at risk for making a bad impression with new and existing clients.
At Centerline, musical authenticity is a key component of quality content. For the IBM Customer Reference with Siam Commercial Bank, we wanted to incorporate a style of traditional Thai music that would be symbolic of the region while staying true to the IBM brand.
The best stories engage all of the senses. The more senses that are stimulated, the more people will not only relate to your story, but be moved by it. The ultimate achievement is that people recall your message as an idea of their own, rather than something that they heard. But in order to trigger this type of reaction, you can’t simply focus on visually presenting the facts, figures and product features; you have to create a deeper connection.