Conducting User Interviews: Lessons Learned

Here are a few lessons learned from conducting user interviews (and stakeholder interviews) in honor of World Usability Day!

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UX Workshop Activity: Missions, Mindframes and Methods (M3)

This UX workshop activity called “Missions, Mindframes and Methods” is designed to help stakeholders consider the goals and mindsets of end users.

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Users Don’t Know What They Want (Talk to Them Anyway)

Yes, Apple, users may not know what they want, but that doesn’t mean they aren’t worth talking to. User research provides valuable insights and surfaces needs—a vital part of the design process.

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UX vs. UI: What’s the Difference?

If you work in a business that aims to get its customers to do something, like buy a product or use a service (hint: that’s all of us), User Experience (UX) and User Interface (UI) are equally important. But, what’s the difference between UX and UI?

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Integrated World, Integrated Experience

We’ve long used our understanding of physical space to guide our comprehension of the digital world. Our language, and more and more our designs, are manifestations of this understanding. But what does the merge of physical and digital experience mean for UX? How do we approach design for an integrated, unfamiliar world?

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Parallax with a Purpose

Like flavors in a dish working together for maximum impact, parallax effects should complement the story behind your site, not overshadow it. Here are some examples of of parallax done right, and what happens when it misses the mark.

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Honest UX Speaks for Itself (Honest UX, Part II)

As UX professionals, it is our obligation to serve users and to put others first, above our own bottom line. By providing the best user experiences, we gain trust over time, making honest UX both an ethical practice and a sustainable business plan.

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Put Your UX Where Your Mouth Is (Honest UX, Part I)

User experience speaks louder than words.

While honest UX gains trust and long-term loyalty, deliberately tricky tactics send a message that a company doesn’t value its users. What does Amazon’s checkout process say about their opinion of shoppers?

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Problem-Solving with Sketching and Wireframing

More people are realizing the importance of UX and giving it consideration during their design processes. They’re trying out various methods as supplements for content planning, and their eagerness to be less rigid and publicly resolute is reflective of the fact that UX designers aren’t robots following a process “recipe.” So methods such as sketching and wireframing haven’t replaced IA. Rather, they are two useful tools in a toolbox of many for problem-solving and expression.

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