Why You Shouldn’t Separate Strategy From Execution

When you think of strategy and/or execution, do you think of them as two sides of a yin-yang or two things you need in that order (strategy, then execution) to meet a goal? And do you believe that strategy is the magic brilliance that comes from the hilltop and execution is the tactical busy work to make strategy’s brilliance shinier? Of course you don’t—but this thinking is a little more common than you may believe.

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The Simplest Diagnostic to Detect Digital Misalignment

Detecting misalignment between key areas of your organization isn’t as easy as detecting the misalignment in your car. When you are driving down the interstate at 75 miles per hour and your car wants to pull to the left, you have a lack of alignment. When your SVP of Digital wants to throw himself in front of a city bus rather than go to that Monday morning executive status meeting with the CEO and CMO whom he knows will make his life worse than it already is, your organization may be misaligned. Both are dangerous and need to be fixed. We’ll leave the car’s issues for another article.

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The 40 Most Important Questions to Ask Your Content Marketing Agency

Over the years, we have collected questions our clients have asked us about what they need content marketing to do for them and how we will accomplish their goals. From that list, we have compiled a scoring sheet you can use to gauge your content marketing partner. or at the very least, you’ll have a good basis for starting the discussion.

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Managing Change: Marty Neumier’s The Designful Company

How many business books do you own whose value and relevance is undying—books that you keep opening and sourcing throughout your work—books that you keep buying for your prized clients and peers? I have only one. And it couldn’t be further from the galvanized curatta of Harvard Business Review; however, it’s the one that should top it.

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Headline Engines for Creatively Exhausted Content Marketers

There is a long-followed metaphoric pattern that unimaginative content makers use to easily create their headlines and make them more appealing…

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CXO Content Conversations Part 1: Is Your Content Lacking Eminence?

Have you ever thought to yourself “We are so damn good at what we do, but not enough people know it.” If so, you have a communications problem. And if other people (your customers) arent helping you tell your story, you have an eminence problem.

Every company has an opportunity to build eminence. You just have to be willing to walk the walk before you talk the talk. And I use the word “build,” deliberately because it rarely happens quickly. So here’s five ways to create eminence.

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What is Centerline Digital’s “Customer Story Platform?”

A Customer Story Platform is a more comprehensive approach to developing and activating customer references and address emerging challenges in how to make them most effective.

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Part Two: Why and How Digital Strategies Fail

Digital strategies don’t fail because they are bad strategies. More typically, they fail because there are issues with the communication, execution of the underlying tactical parts and the right team seeing the larger, moving picture.

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Part One: Systems Thinking, A Welcome Disruption to Digital Strategy

When we use systems thinking to form or shape digital strategy, it encourages us to examine all the parts, their relationships to each other and gives us a grander perspective of the whole. In many instances, I have noticed that it can act like a rear view mirror in the creation and execution of digital strategy.

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