User Experience Design Process [INFOGRAPHIC]

At its core, User Experience Design is about people. It’s about truly getting to know them, whether they’re stakeholders or end-users. The more you know about someone’s digital preferences and behaviors, the better you’ll be able to design for them. In this post you’ll find a high-level blueprint for executing good UX strategy. Not every process will look identical, but this will help you see how UX design fits into the digital experience design process.

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Applying Our Pasts to the Present: Part I

Together, Centerliners have a pretty impressive resume. While a few of us came here straight out of college, most Centerliners have a unique – and valuable – career history. Every job offers many opportunities for learning. Here are five Centerliners …

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100+100: A Day on the Teaching Farm

Six Centerliners – a mix of experienced gardeners and new farmers – stepped away from their computers and got their hands dirty at the Inter-Faith Food Shuttle Teaching Farm. “I am naturally drawn to getting my hands dirty – I …

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Under a Minute: Standout Videos

What makes a video standout? The design, the cinematography, the message, the creativity – there are many aspects that add up to a remarkable video. So we asked our editors and art directors:   What’s your favorite 60-seconds or less …

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The IBM Mainframe50 Campaign: More Than an Anniversary Celebration

How would you go about changing customer perceptions while celebrating an anniversary AND driving sales? That was the challenge IBM approached Centerline with prior to the 50th Anniversary of the mainframe.

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Making Of: Telit “Internet of Things” Video

Telit technology. A tiny chip that powers the wireless transmission of machine-to-machine (M2M) communication, present in so many of the amazing machines we have come to rely on, but rarely seen by the naked eye. With the realization that most people never have the chance to see the components of great technology, we created a video that would give them just that – an eye on the inside.

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The Project Management Tools We Couldn’t Do Without

An infographic of the tools that our project management and account management teams can’t live without.

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100+100: Inspiring A New Generation of Artists

“I picked Wild at Art because I love art and want to encourage that same passion and appreciation for the arts in a younger generation,” said Tyler Jackson, Associate Creative Director at Centerline. “I think that in a society so immersed in technology, it is more important than ever to encourage someone, especially a young mind, to pick up a pencil or a paintbrush and define their own limits of creativity.”

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Putting on a Different Hat. 100+100: Habitat For Humanity

Here at Centerline, we tend to wear a lot of “hats” – animator, art director, strategist, vice president, doer, maker. Last week, five Centerliners got to put on a different hat, spending their workday volunteering at Hope House, a Habitat for Humanity of Wake County community partner. Hope House, located in the East End of Wake Forest, is an outreach center that provides various resources to the town’s youth and those with special needs, as well as serving as a communal space for events.

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What It Means To Be A Centerliner – An Intern’s Perspective

Being a Centerliner goes so far past making videos for a certain client, or creating a website for a company’s event. The people that work here are immensely dedicated to providing successful results for each corporation we work with, because these people genuinely care about making sure each client is pleased with the end product. This group of individuals all have a common goal in mind when they come to work everyday – to create viable content marketing results for the companies we are so lucky to be working with. If I had to say what the most important thing I’ve learned from interning here, it would be that working hard to generate a good outcome for a client is so much more rewarding than just collecting a paycheck.

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