Blog | 01/31/2013
Cait SmithRead Post
Blog | 09/25/2013
Steven KeithRead Post
Blog | 05/07/2013
Ashley WentzRead Post
Blog | 08/28/2014
Geoff MackeyRead Post
Blog | 11/27/2012
Cait SmithRead Post
The same day I was writing the post about whether the Paid, Owned, Earned (& Shared) media mix is still relevant, Mashable published an article titled: Why PR Is Embracing the PESO Model. It sets up an interesting dichotomy.
PESO — paid, earned, shared, owned — is a model for content that’s been around for quite awhile, so it’s as good a model as any to latch on to for some who’ve just had their “coming to content” moment. But… does that model even come close to explaining the world of channels, content and promotion that exists today?
December 15, 2014 | | 0 Comments
On the first Thursday of every month, we host a Content Marketing Special Interest Group (SIG) discussion for the Triangle AMA. This month, the topic was about whether the “paid, earned, owned (& shared)” model is still relevant for brands when thinking about how their message is disseminated.
We’re using this discussion as a launch point — to explore new marketing mix models. In this post, you’ll find the notes that were captured on whiteboard during the discussion. We hope they’re useful to you in exploring new maps. And we’ll be putting a few new ideas out there ourselves over the next few weeks.
We worked on many projects in November, but we wanted to share some of the noteworthy projects that have recently gone live. Check out these projects: a drive-to video for a developer contest, an interactive game for project managers and a demand generation video filmed mid-air.
November 25, 2014 | | 2 Comments
The comprehensive IBM Mainframe50 campaign achieved an impressive business goal. IBM did more than share a message; the company was truly able to shift perception of the mainframe, as C-level executives realized its value as an indispensable piece of technology – making it worthy of many prestigious awards.
Many Centerliners attended this year’s Internet Summit – the Digital Marketing Conference held in Raleigh. With speakers from Twitter, Yahoo! Tech, Lulu.com and more, there was so much to learn from the content marketing, social media, analytics and digital marketing world.
Centerline is proud to announce that our work won multiple MarCom Awards. Our innovative content for three clients have received one Platinum Award and two Gold Awards.
Things have been full speed ahead at Centerline these days. We’ve recently wrapped up projects with IBM, GE and Lowe’s.
October 16, 2014 | | 0 Comments
Being a professional creative and an artist are not one and the same. The skills greatly overlap, but more often than not it’s creative problem solving that separates those of us that work in an agency from those that are strictly artists. Recently, we were asked to film snow blowers, in the North Carolina July heat. With this challenge, a full arc of skills was needed to accomplish the task.
October 9, 2014 | | 0 Comments
Congratulations to Citrix, who is hosting its grand opening and ribbon cutting ceremony today. Both Raleigh, one of America’s fastest growing cities, and Citrix are booming with business, so we were honored to be a part of this construction project that will have a major impact on the city.