Centerliner Cory Livengood On Design.

Motion graphics designer Cory Livengood is a man who likes to keep busy. A designer by day and by night, he’s draws inspiration from the world around him.

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5 Things to Think About When Influencing Influencers

So, how can we better influence influencers? Here are the current top five things to consider when trying to influence the influencers.

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Let’s Talk Projects: IBM Cloud and High Five Conference

Learn about a couple of our latest projects – one that shared the power and impact of IBM Cloud with IT leaders, and the other that generated awareness and drove marketers and creatives to a local conference.

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Ten Things To Consider When Completing Your Interactive Media Degree

Centerliners Brenna Mickey, Graphic Designer, and Cait Smith, Strategy Director, spoke at their alma mater, Elon University, to students completing their Master of Arts in Interactive Media. Graduates of the program themselves, Brenna and Cait have shared their best tips for finding success when venturing out (or back) into the real world.

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Story Is Still King

Story is what hooks the audience. It builds the relationship and gives the brand a tone and identity. Without story, there is no emotional connection. Without a connection, a true relationship won’t exist. And who comes up with the story? For starters, writers do.

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Building a Customer Experience Framework

A customer experience framework is a fancy name for a set of tools designed to help you create viable customer experience maps. By creating a framework, you can make sure your deliverable is telling a true story and ensure your thinking maintains a customer-centric focus. Learn about what goes into building a CX framework and how you can put it to use in your next project in this presentation.

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Are We Trying Too Hard To Segment Content For The Buyer’s Journey?

The 2014 IDG Enterprise Customer Engagement Survey was done to gain better understanding of the various content types and volume of information consumed by technology buyers, throughout their buying journey. The entirety of the report is certainly worth your time if you’re a marketer – of technology products or services, or something different. But I’m going to focus on a few of the key findings surfaced in the report here in order to make this point: The data shows that overly segmenting your content by phase in the buyer’s journey might be the wrong way to apportion your message.

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High Five for a Creatively Inspiring Conference

Two days at High Five taught us how to best find inspiration, reach new audiences and keep up with constantly changing marketing trends and tactics.

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Vitamin T Project Manager Mania Game Wins Gold ADDY

Centerline is honored to announce that our work for Vitamin T received a Gold American Advertising Award, which recognizes “the most creative and well-executed design and advertising work.”The Project Manager Mania game will move on to the district level and, hopefully, to the national level.

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Content Marketing Round-up — Trust & Failure Edition

To be able to enact a content marketing strategy that continuously wins with your audience, you need to always be up-to-date on industry trends. Here are four must-read articles that will help you step up your content marketing efforts and more effectively reach your audience.

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