Internet Summit – 7 Key Takeaways #ISUM14

Many Centerliners attended this year’s Internet Summit – the Digital Marketing Conference held in Raleigh. With speakers from Twitter, Yahoo! Tech, Lulu.com and more, there was so much to learn from the content marketing, social media, analytics and digital marketing world.

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Centerline Honored with Three MarCom Awards

Centerline is proud to announce that our work won multiple MarCom Awards. Our innovative content for three clients have received one Platinum Award and two Gold Awards.

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Let’s Talk Projects: IBM, GE and Lowe’s

Things have been full speed ahead at Centerline these days. We’ve recently wrapped up projects with IBM, GE and Lowe’s.

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Creative Problem Solving: Behind-the-scenes of making it snow in July

Being a professional creative and an artist are not one and the same. The skills greatly overlap, but more often than not it’s creative problem solving that separates those of us that work in an agency from those that are strictly artists. Recently, we were asked to film snow blowers, in the North Carolina July heat. With this challenge, a full arc of skills was needed to accomplish the task.

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Year-Long Project for Citrix Wraps Up with Building Grand Opening

Congratulations to Citrix, who is hosting its grand opening and ribbon cutting ceremony today. Both Raleigh, one of America’s fastest growing cities, and Citrix are booming with business, so we were honored to be a part of this construction project that will have a major impact on the city.

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100+100: Another Opportunity to Serve Local Youth and Seniors

“To find out that IFFS serves close to 1,500 children was inspiring – and it’s very rewarding that we were able to contribute to that. It’s amazing that such a small organization can make such a huge impact in the greater Triangle area.”

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100+100: Continuing Our Work with Habitat

Since 100+100 started, more than 20 Centerliners have spent the day working with Habitat for Humanity of Wake County. We’ve devoted our time to constructing a storage space for the food pantry Read and Feed and building two different homes in Raleigh.

Here, we’ve captured our most recent experience – hammering supports for an attic floor, hanging insulation, laying down tarpaper, all contributing our efforts to Habitat’s mission: A world where everyone has a decent place to live.

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100+100 BackPack Buddies – Helping Provide Healthy Meals

“It’s easy to forget that in this first-world country, 25 percent of kids don’t know where their next meal is coming from,” said Barbara Astrini, Motion Graphic Designer. “Volunteering should become a regular thing in our days, and we should …

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Defying the Production Triangle: There is No Spoon

The production triangle is a concept related to all production (goods or services). It is taught in every business related class and defines the relationship between time, quality, and cost. This model of constraints has been around in one form or another for as long as humans started creating. If you are not familiar with the production triangle, you aren’t alone, but the concept is simple.

So, how do you bend the rules you have control over, so that all three can be achieved? The answer actually contains two solutions. The right people and the right technology.

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8 Takeaways from Hopscotch Design Festival

Centerline was lucky enough to not only attend sessions at the first-ever Hopscotch Design Festival, but as a sponsor, to help out on the marketing side of things. With a lot of in-house talent and creative types, we were very …

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