Creative Problem Solving: Behind-the-scenes of making it snow in July

Being a professional creative and an artist are not one and the same. The skills greatly overlap, but more often than not it’s creative problem solving that separates those of us that work in an agency from those that are strictly artists. Recently, we were asked to film snow blowers, in the North Carolina July heat. With this challenge, a full arc of skills was needed to accomplish the task.

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Year-Long Project for Citrix Wraps Up with Building Grand Opening

Congratulations to Citrix, who is hosting its grand opening and ribbon cutting ceremony today. Both Raleigh, one of America’s fastest growing cities, and Citrix are booming with business, so we were honored to be a part of this construction project that will have a major impact on the city.

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100+100: Another Opportunity to Serve Local Youth and Seniors

“To find out that IFFS serves close to 1,500 children was inspiring – and it’s very rewarding that we were able to contribute to that. It’s amazing that such a small organization can make such a huge impact in the greater Triangle area.”

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100+100: Continuing Our Work with Habitat

Since 100+100 started, more than 20 Centerliners have spent the day working with Habitat for Humanity of Wake County. We’ve devoted our time to constructing a storage space for the food pantry Read and Feed and building two different homes in Raleigh.

Here, we’ve captured our most recent experience – hammering supports for an attic floor, hanging insulation, laying down tarpaper, all contributing our efforts to Habitat’s mission: A world where everyone has a decent place to live.

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100+100 BackPack Buddies – Helping Provide Healthy Meals

“It’s easy to forget that in this first-world country, 25 percent of kids don’t know where their next meal is coming from,” said Barbara Astrini, Motion Graphic Designer. “Volunteering should become a regular thing in our days, and we should …

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Defying the Production Triangle: There is No Spoon

The production triangle is a concept related to all production (goods or services). It is taught in every business related class and defines the relationship between time, quality, and cost. This model of constraints has been around in one form or another for as long as humans started creating. If you are not familiar with the production triangle, you aren’t alone, but the concept is simple.

So, how do you bend the rules you have control over, so that all three can be achieved? The answer actually contains two solutions. The right people and the right technology.

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8 Takeaways from Hopscotch Design Festival

Centerline was lucky enough to not only attend sessions at the first-ever Hopscotch Design Festival, but as a sponsor, to help out on the marketing side of things. With a lot of in-house talent and creative types, we were very …

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Applying Our Pasts to the Present: Part II

What can the unique experiences of Centerliners teach us about graphic design, project management and other parts of the content marketing process? A lot. Whether we’re managing projects, designing or directing, we’re using the skills and knowledge gained in our past. Each experience has something unique to offer – and we’re applying it to every creation.

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User Experience Design Process [INFOGRAPHIC]

At its core, User Experience Design is about people. It’s about truly getting to know them, whether they’re stakeholders or end-users. The more you know about someone’s digital preferences and behaviors, the better you’ll be able to design for them. In this post you’ll find a high-level blueprint for executing good UX strategy. Not every process will look identical, but this will help you see how UX design fits into the digital experience design process.

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Applying Our Pasts to the Present: Part I

Together, Centerliners have a pretty impressive resume. While a few of us came here straight out of college, most Centerliners have a unique – and valuable – career history. Every job offers many opportunities for learning. Here are five Centerliners …

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