Two weeks ago, I had the pleasure of presenting to members of the Greater Raleigh Chamber of Commerce on the subject of Social Media. (I mean, really…does any one give presentations on anything else these days?) It was an edifying experience for me, and I certainly hope it was for the attendees as well.
My main message, though, is that while Social Media can be powerful, it’s not a panacea…it’s not right for every business or every situation…it’s not a stand alone solution…and it’s far from free. That echoes my belief in the power of content marketing. Social media is a channel to deliver timely, relevant, valuable information to your customers and clients. It may be the best channel for engaging on a near (apparent?) one-to-one level…but still just one channel among many options, nonetheless.
Hopefully that all comes through in the presentation, which is now posted on Slide Share and embedded below. While you can view it here, downloading it is the best option, as the speaker notes will add a lot of context. Feedback is welcome and appreciated!
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