I came across this site for the new Mercedes R Class. (Yes, business is good, but not that good — I was cool hunting, not car shopping.) Usually I’m either impressed by the design of the site, the information architecture of the site, or the content of the site. If a site gets me with two out of three, that’s exceptional. This one manages to bring all three together seamlessly.

When you arrive you’re oriented to the right brain, which was all it took to for me to become emotionally engaged in the experience. Clever “short stories” from varied voices unfold along a line of the car, each illustrated by beautiful watercolor-styled montages. But for the left brain folks out there (or in the case that someone really was in the market for the product and wanted some supporting materials), pull the orange slider at the bottom of the page to the right and you’ll get the facts your looking for. There you’ll find simple, straight-forward information architecture. And on either side, the content is well-crafted.

Sure, you may not want a children’s writer to be the educational voice about your product — but that’s not the point. The lesson we can take from this site is to sell your product to both brains—logic and emotion. A creative narrative element (in the form of a customer reference or the voice of the company’s CEO) can be a perfect opening line for your corporate site or product marketing material.

Link http://sixjourneys.mercedes-benz.co.uk/r-class/home.php