We might look like a random crew at first. We’ve got a mechanical engineer, the USC film school grads, and an equestrian photographer. We’ve got alumni of both SCAD and RIT happily mixing. But while our backgrounds are diverse, our vision is singular: deliver fresh, effective marketing solutions with the highest production value possible to our clients… and have some fun doing it.
What does a workplace say about the people in it?
In downtown Raleigh, North Carolina, you’ll find our early 1800’s warehouse that’s been renovated into a modern, loft-style headquarters. It’s open and airy, which reflects our commitment to free-flowing communication, process transparency and teamwork. There are constant, lively conversations that spark insight and designers desks decorated with Transformers (a nice metaphor for their ability to jump from art to code). Honestly, even our clients who stop by want to work here. So we carved our some conference rooms and workspaces for them, too. We’re always open to meeting new people, so here’s where to find us:
310 S. Harrington Street
Raleigh, NC 27603
919.821.2921
digitalmarketing@centerline.net
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- Links From Around the Web
- The Twitter – Facebook Disparity | BrandSavant
"The phrase “follow us on Facebook and Twitter” is repeated so often that it begins to resemble what my friend Dennis Clark calls “chickenorfish” syndrome: when the flight attendants rush down the aisle with their carts, robotically asking everyone “wouldyoulikechickenorfish,” commoditizing both and making neither particularly appealing." - You Are Free To Try Everything | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
A case for experimentation. (Even though "free to use" doesn't even closely equate to "free success.") - Using Content To Extend Your Reach Through Social Media | Social Conversations
"If the conversation is the honey, consider online content the flypaper. Authoritative content is the gateway to your site." - Despite Setbacks, Marketers Look to Make Better Use of Analytics - eMarketer
Interesting analytics on the state of... analytics in marketing; from who's using them, to why, to how they aren't using things correctly. - When is the Best Time to Tell the Truth about the Cost of Social Media?
Immediately. "If the project involves creating content and monitoring and engaging with external communities, I try to model the projected costs based on different assumptions tied to metrics reflecting core content creation, time spent reading selected feeds and other sources, and engaging meaningfully on external or related networks or communities."
- The Twitter – Facebook Disparity | BrandSavant
