What does Content Marketing mean to you?

One Friday not long ago — a day each week that we get together as an agency to share pizza and catch up — I started wondering. So I sent a simple question to a random set of the people around the room: How do you describe content marketing? I thought the collective response captured the essence as well (or better) than any expert. So we made a video of those responses. Content marketing as defined by the practitioners:

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The Power of Project Management: Moving Towards Meaningful

Day-in and day-out we are inundated with human interactions; more and more of which lean toward meaningless rather than meaningful. We pass our co-workers in the hallway, but what do we know about them? We walk past a stranger on the street, but usually no one says hello. We are becoming desensitized to our fellow human being.
How do we go about creating more meaning in our relationships? More meaning in our day to day interactions?

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Vitamin T Interactive Infographic – The Power of UX

This video goes behind-the-scenes to explore the concept and creation of the Vitamin T infographic “Don’t Be a UX Statistic” —  illustrating what it takes to provide a powerful user experience.

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Conducting User Interviews: Lessons Learned

Here are a few lessons learned from conducting user interviews (and stakeholder interviews) in honor of World Usability Day!

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UX Workshop Activity: Missions, Mindframes and Methods (M3)

This UX workshop activity called “Missions, Mindframes and Methods” is designed to help stakeholders consider the goals and mindsets of end users.

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The Simplest Diagnostic to Detect Digital Misalignment

Detecting misalignment between key areas of your organization isn’t as easy as detecting the misalignment in your car. When you are driving down the interstate at 75 miles per hour and your car wants to pull to the left, you have a lack of alignment. When your SVP of Digital wants to throw himself in front of a city bus rather than go to that Monday morning executive status meeting with the CEO and CMO whom he knows will make his life worse than it already is, your organization may be misaligned. Both are dangerous and need to be fixed. We’ll leave the car’s issues for another article.

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Content Marketing Art of War, Second Edition | MIMA Summit 2013 Recap

The Minnesota Interactive Marketing Association (MIMA) has a lot to be proud of. Their annual conference — MIMA Summit — was earlier this week, and it was easily one of the best conferences I’ve had the pleasure to be a part of.

Thanks to all the people who attended my session: The Content Marketing Art of War. It was exciting to see that many people interested in the topic, and I hope they all went away feeling inspired, enriched, curious… or all three. In this post, you’ll find the presentation I gave as well as some notes on the other sessions I attended. I hope the information is useful!

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Content Planning Jumpstart Guide

We’ve all lived it, both at home and at work. We know getting started is always the hardest part. That’s why we created the Content Planning Jumpstart Guide. This guide will help you plan content in support of your marketing goals by thinking through the necessary planning to get the most out of your investment in content creation.

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The Value of Stakeholder Interviews

Stakeholder interviews are a powerful way to build consensus around business goals as well as identify solutions to communication challenges. For National Instruments, the interviews added nuance to our understanding of marketplace obstacles and opportunities, and ultimately informed our end strategy.

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The 40 Most Important Questions to Ask Your Content Marketing Agency

Over the years, we have collected questions our clients have asked us about what they need content marketing to do for them and how we will accomplish their goals. From that list, we have compiled a scoring sheet you can use to gauge your content marketing partner. or at the very least, you’ll have a good basis for starting the discussion.

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