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August 12, 2014 | | 0 Comments
An infographic of the tools that our project management and account management teams can’t live without.
“I picked Wild at Art because I love art and want to encourage that same passion and appreciation for the arts in a younger generation,” said Tyler Jackson, Associate Creative Director at Centerline. “I think that in a society so immersed in technology, it is more important than ever to encourage someone, especially a young mind, to pick up a pencil or a paintbrush and define their own limits of creativity.”
August 5, 2014 | | 0 Comments
Here at Centerline, we tend to wear a lot of “hats” – animator, art director, strategist, vice president, doer, maker. Last week, five Centerliners got to put on a different hat, spending their workday volunteering at Hope House, a Habitat for Humanity of Wake County community partner. Hope House, located in the East End of Wake Forest, is an outreach center that provides various resources to the town’s youth and those with special needs, as well as serving as a communal space for events.
July 29, 2014 | | 0 Comments
Being a Centerliner goes so far past making videos for a certain client, or creating a website for a company’s event. The people that work here are immensely dedicated to providing successful results for each corporation we work with, because these people genuinely care about making sure each client is pleased with the end product. This group of individuals all have a common goal in mind when they come to work everyday – to create viable content marketing results for the companies we are so lucky to be working with. If I had to say what the most important thing I’ve learned from interning here, it would be that working hard to generate a good outcome for a client is so much more rewarding than just collecting a paycheck.
“Volunteering with a fellow designer allowed us to get to know each other outside of work by doing something we both enjoyed. Both of us have been at Centerline for only a few months and it was a good experience to share”
Giving back has always been an important part of Centerline’s corporate culture and, recently, we reached a company milestone – 100 employees! To support Centerliners’ ongoing efforts to make a positive impact in Raleigh, we decided to launch 100+100.
For 100 days, all Centerline employees will be given a full day of paid time off to volunteer their time at a nonprofit of their choice or one of six local charities…
Clients, at the end of the day, just want to maximize the return on their investment in experience design. Sadly logic, reason, and a good execution plan might not always be enough to get a client to sign the check for user research. Personally, I feel that the best way to demonstrate the value of a practice like user research on ROI is to calculate the risk associated with not doing any research at all.
The interface is disappearing. With advancements in hardware, software, and interaction design, content is rising to the top and replacing the interface. This offers designers greater opportunities to design experiences that are more enriching, educational, and self-empowering. But in order to take advantage of these opportunities, designers need to understand the content that their sites or apps are trying to communicate: we need to know the content so that we can enable the user to concentrate on that content.
June 30, 2014 | | 0 Comments
I decided to create a tool that anyone can use to evaluate web pages in the same way that I do. It’s called The Experience Score. The Experience Score for a particular web page is based on 5 dimensions of a digital experience: Clarity, Flow, Relevance, Utility, and Trustworthiness. A page is graded on a scale from 0 to 5 for each of the 5 dimensions and those scores are averaged. The result is The Experience Score for that page.
May 29, 2014 | | 0 Comments
We operate in an ever-changing landscape. New tactics and ideas are being introduced seemingly weekly. To compound this rapid change, user behavior is evolving as well. In a landscape this dynamic, remaining static is choosing to dissolve into irrelevance. It’s important to ask questions. It’s important to pay attention. It’s important to pursue deliberate, strategy-driven evolution. Here’s the part where I make my case for experimentation and analysis.