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October 24, 2013 | | 1 Comments
Detecting misalignment between key areas of your organization isn’t as easy as detecting the misalignment in your car. When you are driving down the interstate at 75 miles per hour and your car wants to pull to the left, you have a lack of alignment. When your SVP of Digital wants to throw himself in front of a city bus rather than go to that Monday morning executive status meeting with the CEO and CMO whom he knows will make his life worse than it already is, your organization may be misaligned. Both are dangerous and need to be fixed. We’ll leave the car’s issues for another article.
October 17, 2013 | | 1 Comments
The Minnesota Interactive Marketing Association (MIMA) has a lot to be proud of. Their annual conference — MIMA Summit — was earlier this week, and it was easily one of the best conferences I’ve had the pleasure to be a part of.
Thanks to all the people who attended my session: The Content Marketing Art of War. It was exciting to see that many people interested in the topic, and I hope they all went away feeling inspired, enriched, curious… or all three. In this post, you’ll find the presentation I gave as well as some notes on the other sessions I attended. I hope the information is useful!
We’ve all lived it, both at home and at work. We know getting started is always the hardest part. That’s why we created the Content Planning Jumpstart Guide. This guide will help you plan content in support of your marketing goals by thinking through the necessary planning to get the most out of your investment in content creation.
Stakeholder interviews are a powerful way to build consensus around business goals as well as identify solutions to communication challenges. For National Instruments, the interviews added nuance to our understanding of marketplace obstacles and opportunities, and ultimately informed our end strategy.
September 25, 2013 | | 3 Comments
Over the years, we have collected questions our clients have asked us about what they need content marketing to do for them and how we will accomplish their goals. From that list, we have compiled a scoring sheet you can use to gauge your content marketing partner. or at the very least, you’ll have a good basis for starting the discussion.
Reading will always have its place as the primary way we digest textual details. But adding a sprinkle of interactivity can find the engagement sweet spot between a full-blown interactive and a typical read-only webpage – drawing users in with gentle, intuitive possibility.
September 4, 2013 | | 0 Comments
According to the Content Marketing Institute and Marketing Profs, 61% of B2B marketers use webcasts, and rank them among the top three most effective content marketing tactics (2013 B2B Content Marketing Report). Webcasts are used by marketers to influence each …
August 15, 2013 | | 0 Comments
The 2013 Content Marketing Awards, presented by the Content Marketing Institute, recognized Centerline Digital with three awards this year. The competitive awards program is the largest in North America to recognize those who create content for organizations. With 800+ entries received, we are truly honored to receive recognition for our work.
As consumers, we live in a society plastered with zany billboards and over-the-top posters – all desperately fighting for our attention. But we’ve adapted. We’ve learned to tune out the noise. So how do advertisers hope to rise above the rest and reel us in? It’s simple. They just have to give us something worth noticing. And they can do that with the power of story.
Centerline Digital was announced as a winner for three bronze awards in the 34th Annual Telly Awards. The Telly Awards has a mission to honor the very best in film and video. And with nearly 13,000 entries from all 50 states and numerous countries, we are truly honored to have our work recognized.