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February 3, 2015 | | 0 Comments
The Centerline pop-up gallery displays how we express our individual passions through art and design.
The creation of one of our recent projects, IBM Tape Systems for Cloud, was unique for a variety of reasons. For one, this project was done using practical animation. Practical animation involves the use of live props, designed to look like computer graphics that are filmed on a set to create the appearance of a digital animation.
Each quarter, Centerline hosts a contest open to all employees – designer or not. In no fewer than 6 seconds and no more than 9, Centerliners, any individual or team, can create a piece that responds to a set topic. As a company, we watch all the entries, share with family and friends and then have everyone vote for a winning 6to9 video.
Due to our success with our recent 100+100 program, Centerline will extend its reach globally. Since many of us are fortunate enough to travel all over the world through our work, Centerliners now have the opportunity to identify needs in these locations that we can support through devoting work, time or money.
Learn more about the first project of this extension that will aid a Kenya school, where Erin Grohs and Mario Passera traveled for a story on Kenya Power and IBM Mainframe.
Check out these two projects completed for IBM. The first, a piece that speaks to developers to address an important issue. The second, an internal piece that pushes the boundary on delivering corporate communication to increase information retention.
December 29, 2014 | | 0 Comments
2014 was another incredible year at Centerline. We’ve enjoyed sharing our experiences and all that we’ve learned throughout the year. Here are seven blog posts from 2014 that are well worth a second visit.
December 18, 2014 | | 0 Comments
If you use technology and media, you’ve seen a motion graphic piece. Motion graphics allow complex information to be simplified through the use of visuals. It allows the storyteller to shape how the information is presented in order to tell a specific story. To help you understand more about motion graphics and what goes into their design, and how it plays into content marketing, we have put together the following eBook.
The same day I was writing the post about whether the Paid, Owned, Earned (& Shared) media mix is still relevant, Mashable published an article titled: Why PR Is Embracing the PESO Model. It sets up an interesting dichotomy.
PESO — paid, earned, shared, owned — is a model for content that’s been around for quite awhile, so it’s as good a model as any to latch on to for some who’ve just had their “coming to content” moment. But… does that model even come close to explaining the world of channels, content and promotion that exists today?
December 15, 2014 | | 0 Comments
On the first Thursday of every month, we host a Content Marketing Special Interest Group (SIG) discussion for the Triangle AMA. This month, the topic was about whether the “paid, earned, owned (& shared)” model is still relevant for brands when thinking about how their message is disseminated.
We’re using this discussion as a launch point — to explore new marketing mix models. In this post, you’ll find the notes that were captured on whiteboard during the discussion. We hope they’re useful to you in exploring new maps. And we’ll be putting a few new ideas out there ourselves over the next few weeks.