We’d love to hear from you!

CLOSE

* fields are required

-

-

Thank You!


Your message has been sent and we will
get back to you as soon as possible.

Return to Email Form
919.821.2921 509 W. North Street, Raleigh, NC 27603

Thank you for contacting us.

Your message has been received, we love starting new conversations. In fact, that's what we do best. We will contact you very shortly about how Centerline can help you get your message out.

Thinking Outside of the Process
Where some practitioners see deviations in historical IA and UX processes as the beginning of “the de-evolution of UX design,” I see a natural expansion and a genuine effort by the wider community to incorporate UX into their design processes.

This expansion can only be a good thing, because it means that more people are realizing the importance of UX and giving it consideration during their design processes. They’re trying out various methods as supplements—not substitutes—for content planning, and their eagerness to be less rigid and publicly resolute is reflective of the fact that UX designers aren’t robots following a process “recipe.” Our skills as UX practitioners lie in the way we think about problems and communicate our ideas—not the methods, tools or vocabulary we use.

This type of open thinking is exactly what helps us bring value to a design. Methods such as sketching and wireframing haven’t replaced IA. Rather, they are two useful tools in a toolbox of many for problem-solving and expression.

Sketching: Talking it Out
Sketching various views of a design problem during initial planning stages allows a UX designer to “talk out” the problem statement with himself, and to consider the possible paths from current state to goal state from various angles. Content relationships and question-generation, rather than interface elements, are result of this type of exploration.

Wireframes: Extending the Conversation
Wireframes are an extenuation of the problem-statement conversation meant to further inform the design process, not dictate it. Wireframes create a foundation for conversation where others can find holes, ask new questions and work together to create a better end result through collaboration.

Solutions over Prescriptions
What’s more important than the precise process you use is the ability of your methods to allow you to problem-solve and communicate effectively. So critique yourself and use the techniques that work best for you and resonate most with the rest of your team and stakeholders. Our ability to think outside of a cookie-cutter process approach is an asset, not a fault.

Simply ask yourself at the end of a design cycle, “Is this tool communicating my idea, and did it add value?” In the end, the final result is more important that the methods used to achieve it.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Tweets
Comments

RELATED CONTENT: , ,

Blog | 10/07/2013

Content Planning Jumpstart Guide

by Cait Vlastakis Smith

Content Planning Jumpstart Guide

Read Post

Blog | 04/20/2007

Advancing Technology vs. Advancing Your Brand.

by John Lane

Advancing Technology vs. Advancing Your Brand.

Read Post

Blog | 07/12/2012

CXO Content Conversations Part 1: Is Your Content Lacking Eminence?

by Steven Keith

CXO Content Conversations Part 1: Is Your Content Lacking Eminence?

Read Post

Blog | 11/27/2012

Why

by Cait Vlastakis Smith

Why "Overthinking" is a Commodity for Designers

Read Post

Industry Insights | 03/31/2011

On Maximizing Your Content

One of the greatest challenges of content marketing is producing content that engages prospects throughout the buying cycle. This process shouldn't be cumbersome, but it does require planning and a thoughtful strategy. Here are some steps for developing content that makes an impact.

Read Article

Blog | 07/31/2012

Centerline Sessions: The State of User Experience (UX)

by Cait Vlastakis Smith

Centerline Sessions: The State of User Experience (UX)

Read Post

Industry Insights | 04/07/2011

On Mobile Advertising

The mobile space is important to consider across all marketing channels, and this market will continue to evolve as more devices and tools are released. Creating content for mobile devices requires an expert's insight into how users engage with the content and how the tools display information.

Read Article

Blog | 04/16/2009

It's All About the Content

by John Lane

It's All About the Content

Read Post

Blog | 03/31/2010

Conversation vs. Publication

by John Lane

Conversation vs. Publication

Read Post

Blog | 05/09/2013

UX vs. UI: What's the Difference?

by Kate Williamson

UX vs. UI: What's the Difference?

Read Post
Scroll To Top

509 W. North Street
Raleigh, NC 27603


919.821.2921

© COPYRIGHT 2014. ALL RIGHTS RESERVED. Corporate Responsibility