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Content Strategy
Content Creation

Twitter | 09/30/2014

@grettaface

@grettaface

@Centerline I hope that it’s successful enough to force sites to reconsider their treatment of people’s data. It’s unlikely though.

Twitter | 09/30/2014

@grettaface

@grettaface

@Centerline the success of Facebook despite the privacy concerns shows people aren’t THAT concerned with privacy. I like the idea though.

Twitter | 09/30/2014

@magicgoldenhair

@magicgoldenhair

Drinking a Pale Ale by @SierraNevada at @centerline — http://t.co/MRGJxG7769

Twitter | 09/30/2014

@caitvsmith

@caitvsmith

RT @GE_Water: We would like to congratulate our own Ralph Exton, who has been appointed to the board of trustees for @WEForg. http://t.co/3

Twitter | 09/30/2014

@djforge

@djforge

@Centerline this is part of a bigger convo but humans are lazy. If ads mattered that much basic cable networks wouldn’t still be around

Twitter | 09/30/2014

@Centerline

@Centerline

.@djforge it will be interesting to see if users would rather see ads than switch to a new social network site.

Twitter | 09/30/2014

@djforge

@djforge

@Centerline it’s not going to replace anything imo. The average, non enthusiast user doesn’t need a new network

Twitter | 09/30/2014

@Centerline

@Centerline

Has anyone tried Ello yet? What do you think of it? TechCrunch’s @sarahbuhr doesn’t think it will replace Facebook. http://t.co/BxhhQBVYyH

Twitter | 09/30/2014

@jodiraquel

@jodiraquel

@sosundays Yup.

Twitter | 09/30/2014

@Centerline

@Centerline

RT @johnrkaplan: First shot of the week. #Production @centerline #IBM #Sitti http://t.co/3xRNz2OVQR

Twitter | 09/30/2014

@sosundays

@sosundays

Excited about Inherent Vice – but shouldn’t Paul Thomas Anderson have cast Jeff Bridges, John Goodman, Julianne Moore and…oh, wait…

Twitter | 09/30/2014

@johnrkaplan

@johnrkaplan

First shot of the week. #Production @centerline #IBM #Sitti http://t.co/3xRNz2OVQR

Twitter | 09/30/2014

@sosundays

@sosundays

RT @CupidsUndieRun: Drop your pants in 2015. We’re serious. #ImWithCupid #endNF http://t.co/Py4HZfWePX

Twitter | 09/30/2014

@sosundays

@sosundays

Please donate! @ChildrensTumor Double your donations! Moffett family matches dollar for dollar up to $2.5M http://t.co/ldBqSCNSNd #EndNF

Twitter | 09/30/2014

@sosundays

@sosundays

If the future is just the past in reverse, is today simply tomorrow’s yesterday?

Industry Insights | 05/31/2011

On Brands versus Storytelling

The idea of a brand is rooted in letting people know where a product came from — you describe yourself to others. It's labeling; whether it comes to elicit emotional connections or not. Stories, on the other hand, entertain, educate and cary value. They create the emotional connections.

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Industry Insights | 04/07/2011

On Viral Video Ad Campaigns

Old Spice created a highly successful viral video using a unique and creative approach. By giving audiences a behind-the-scenes peek into the production of their recent commercial, they drove consumer interest and brand awareness. This case study gives a deep dive into why the strategy was a succes...

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Industry Insights | 03/31/2011

On B2B Content Marketing Strategy

Lead management, marketing automation and content marketing are deeply intertwined. Content marketing is known as the architecture behind information exchanged with buyers before they are "sales ready." What's more important than prepping buyers to make a purchase?

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Industry Insights | 04/05/2011

On the Rise of Mobile Marketing

Mobile marketing has reached a crossroads, and it’s time for marketers to make a choice. Continue to shy away from—or only dip your toe into—a mobile marketing strategy, and then prepare to play catch-up. Or, commit to a mobile budget and meet the needs of this rapidly growing market. Consume...

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Industry Insights | 06/17/2011

Raleigh News And Observer - On Centerline's New Building

"Centerline Digital, a Raleigh digital marketing agency that counts IBM and Google among its clients, is relocating to a larger downtown building in the Glenwood South area to accommodate its growing workforce. Over the past two years, Centerline has doubled it workforce to about 60 employees."

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Blog | 09/24/2014

100+100: Continuing Our Work with Habitat

by Stacey Northup

100+100: Continuing Our Work with Habitat

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Blog | 09/19/2014

100+100 BackPack Buddies – Helping Provide Healthy Meals

by Stacey Northup

100+100 BackPack Buddies – Helping Provide Healthy Meals

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Blog | 09/11/2014

Defying the Production Triangle: There is No Spoon

by Adam Mittner

Defying the Production Triangle: There is No Spoon

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Blog | 09/08/2014

8 Takeaways from Hopscotch Design Festival

by Christie Montague

8 Takeaways from Hopscotch Design Festival

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Blog | 09/04/2014

Applying Our Pasts to the Present: Part II

by Stacey Northup

Applying Our Pasts to the Present: Part II

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Blog | 08/28/2014

User Experience Design Process [INFOGRAPHIC]

by Geoff Mackey

User Experience Design Process [INFOGRAPHIC]

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Blog | 08/27/2014

Applying Our Pasts to the Present: Part I

by Stacey Northup

Applying Our Pasts to the Present: Part I

Read Post

Blog | 08/22/2014

100+100: A Day on the Teaching Farm

by Stacey Northup

100+100: A Day on the Teaching Farm

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Blog | 08/20/2014

Under a Minute: Standout Videos

by Stacey Northup

Under a Minute: Standout Videos

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Blog | 08/18/2014

The IBM Mainframe50 Campaign: More Than an Anniversary Celebration

by Christie Montague

The IBM Mainframe50 Campaign: More Than an Anniversary Celebration

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Project Spotlight

IBM PartnerWorld 2014 Event Opener Video

Project Spotlight

IBM InfoSphere Streams “The Nature of Analytics”

Project Spotlight

Lowe’s Shop Class Video Series

Project Spotlight

IBM MobileFirst Datagrams

Project Spotlight

ShelterBox Donor Animations

Project Spotlight

IBM Customer Reference: Siam Commerical Bank

Project Spotlight

IBM Power7 – UMass Dartmouth

Project Spotlight

Lowe’s “3 Quick Tips” Series

Project Spotlight

IBM Rational Customer References

Project Spotlight

Empire Eats The Pit Website

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Traffic Coordinator

Work With Us!

UX Strategist

Cait Vlastakis Smith | Director of Strategy
Shawn Gillen | Executive Creative Director
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