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Content Strategy
Content Creation

Twitter | 01/25/2015

@sosundays

@sosundays

My bathroom is getting stranger by the day. http://t.co/wSr4k8GQQh

Twitter | 01/24/2015

@caitvsmith

@caitvsmith

A beautifully poignant line from Einstein’s Dreams: “Each person who gets stuck in time gets stuck… http://t.co/PYZqL6mQJI

Twitter | 01/24/2015

@sosundays

@sosundays

God, if everyone loved @BigStarBand as much as me, this world would be a truly awesome place. #music

Twitter | 01/24/2015

@sosundays

@sosundays

God, if everyone loved Big Star as much as me, this world would be a truly awesome place. #music

Twitter | 01/24/2015

@MrAndrewMcLean

@MrAndrewMcLean

@SystemsandTech @RichGx @mainframeblog @JonToigo @furrier @dvellante @Centerline @NeilCattermull Too kind, too kind *breakdances*

Twitter | 01/23/2015

@NeilCattermull

@NeilCattermull

@SystemsandTech @RichGx @mainframeblog @JonToigo @furrier @dvellante @Centerline @MrAndrewMcLean I thank you Mary! #takesabow #FFback

Twitter | 01/23/2015

@SystemsandTech

@SystemsandTech

More #ff to the #ibmz #socialmedia stars! @RichGx @mainframeblog @JonToigo @furrier @dvellante @Centerline @NeilCattermull @MrAndrewMcLean

Twitter | 01/23/2015

@aigaraleigh

@aigaraleigh

Learn what it takes to put your designs in motion. Join us for #Homegrown After Dark @Centerline with @robmacgar http://t.co/EWeZfOV08O

Twitter | 01/23/2015

@robmacgar

@robmacgar

RT @aigaraleigh: Let’s get in motion! Join us for #Homegrown After Dark @Centerline with @robmacgar http://t.co/UIc8cmTnwN #MotionGraphics

Twitter | 01/23/2015

@aigaraleigh

@aigaraleigh

Let’s get in motion! Join us for #Homegrown After Dark @Centerline with @robmacgar http://t.co/UIc8cmTnwN #MotionGraphics

Twitter | 01/23/2015

@dandylyondesign

@dandylyondesign

Let’s get in motion! Join us for #Homegrown After Dark @Centerline with @robmacgar http://t.co/7lsCK4yXRw #MotionGraphics

Twitter | 01/23/2015

@Yuschick

@Yuschick

For the @Centerline fitness initiative, should I make my goal to increase my vertical or bump my max push ups? #fitness

Twitter | 01/23/2015

@emkreer

@emkreer

“if cats had any idea how freaking funny they are, they’d all be millionaires” -Andy Spain @Centerline

Twitter | 01/23/2015

@Yuschick

@Yuschick

The topic for this quarter’s @Centerline 6-to-9 contest has been released and I am ready! #LetsDoThis

Twitter | 01/23/2015

@brileyhussey

@brileyhussey

Fun start to the day with @jodiraquel in the studio. Talking with CEO of Appia, Jud Bowman. @Centerline #production http://t.co/HfJqC77TCm

Industry Insights | 03/15/2012

On The Content Pandemic and Curation

Two important messages here: 1. There's a lot of "bad" content out there — noise — and there is benefit to be had if you can pull the best signal from it to others benefit; 2. That's curation... and it should be a compliment to your own content creation. It's all about value to the consumer.

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Industry Insights | 04/07/2011

From GamesBeat on CityOne

"The point is to use simulation to educate people quickly and succinctly. The military frequently uses 'war game' simulations to practice, and businesses should do more of it. Other big companies such as Cisco have been creating 'serious games' to expand strategic thinking in education, business, a...

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Industry Insights | 04/12/2011

From Fast Company | IBM Named A Top Company for Gaming Innovation

In commending IBM for "its audacious move into serious games," Fast Company gave two examples: CityOne and INN0V8. Both of those were written, designed and developed by Centerline. We're excited to have helped IBM gain that kind of recognition.

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Industry Insights | 03/31/2011

On Maximizing Your Content

One of the greatest challenges of content marketing is producing content that engages prospects throughout the buying cycle. This process shouldn't be cumbersome, but it does require planning and a thoughtful strategy. Here are some steps for developing content that makes an impact.

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Industry Insights | 09/14/2011

On Search Intent Gleaned from Demographics & Website Analytics

You think about search terms all the time — you want to optimize those that resonate, drive traffic and convert. But what about the search engine itself? Have you looked in to which ones work better and why? It's time to start...

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Blog | 01/20/2015

Centerline 6to9 Competition: View and Vote

by Stacey Northup

Centerline 6to9 Competition: View and Vote

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Blog | 01/19/2015

Looking Forward & Giving Back: Kenya

by Christie Montague

Looking Forward & Giving Back: Kenya

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Blog | 01/08/2015

Let’s Talk Projects: New Work for IBM

by centerline

Let’s Talk Projects: New Work for IBM

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Blog | 12/29/2014

The Best of 2014: Behind the Scenes, Applying Our Pasts and More

by Stacey Northup

The Best of 2014: Behind the Scenes, Applying Our Pasts and More

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Blog | 12/18/2014

Understanding motion graphics design as part of your content marketing strategy [Free eBook]

by Christie Montague

Understanding motion graphics design as part of your content marketing strategy [Free eBook]

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Blog | 12/17/2014

Rethinking Paid, Earned, Shared, Owned (Part 2)

by John Lane

Rethinking Paid, Earned, Shared, Owned (Part 2)

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Blog | 12/15/2014

The Media Mix: Paid, Owned, Earned (& Shared) – Is It Still Relevant?

by John Lane

The Media Mix: Paid, Owned, Earned (& Shared) – Is It Still Relevant?

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Blog | 12/12/2014

Why Social Media Marketing is like Dating

by Stacey Northup

Why Social Media Marketing is like Dating

Read Post

Blog | 11/26/2014

Let’s Talk Projects: New in November

by centerline

Let’s Talk Projects: New in November

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Blog | 11/25/2014

IBM Mainframe50 Campaign: Content Achieving Both Results and Awards

by Stacey Northup

IBM Mainframe50 Campaign: Content Achieving Both Results and Awards

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Project Spotlight

IBM Customer Reference: Siam Commerical Bank

Project Spotlight

IBM Transform Automotive Retail Solutions

Project Spotlight

Hopscotch Design Festival

Project Spotlight

IBM CityOne

Project Spotlight

AICPA Future of Learning Initiative

Project Spotlight

IBM Rational Everywhere

Project Spotlight

Lowe’s Shop Class Video Series

Project Spotlight

IBM Power7 – UMass Dartmouth

Project Spotlight

Coca-Cola Bottling Company Customer Reference Video for IBM

Project Spotlight

IBM Smarter Planet Leadership Series – Memphis PD

In the Lab

Croquelf

Work With Us!

Assistant Editor

Work With Us!

Account Director

Cait Vlastakis Smith | Director of Strategy
Steven Keith | Senior Business Strategist
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