Spark Campaign Kit

of buying decisions start online 1
of people consume three or more pieces of content before talking to sales 2
of B2B buyers say a vendor’s social content has a significant impact on their buying decision 3
Digital campaigns can be incredibly effective for generating and converting leads—but only when they’re run effectively. That means delivering content that resonates on audience-preferred channels with a marketing tech stack configured to deliver, track, and automate engagement efforts. We connect those pieces together to help our clients demonstrate the value of digital campaigns for their businesses.

1 Forrester 2 DemandGen 3 Harvard Business Review

Our SPARK Campaign Kit is a proven approach designed to get your content into market quickly and show results in under a quarter.

We review your market to evaluate popular search terms, trending topics, and effective content. This gives us a benchmark and sense of direction for our content strategy.

The messaging framework serves as a blueprint for all content creation. It documents our key messages and how we will articulate them in order to connect with our audience.

The content plan documents what content we need (including new and existing assets) and how we will use that content to progressively drive people to prioritized engagement points.

Our studio will create the necessary content for the campaign, including new content and revising existing content

Once we have content, our team works to activate that content on the appropriate channels. We develop channel strategy and paid media plans designed to target your audience on digital channels.

Our efforts are focused on proving the value of digital marketing to your leadership. Throughout the campaign, we look for opportunities in the data that we can leverage to drive additional value for the business.

Speak with experts at Centerline about a solution specific to your needs.

1 Forrester 2 DemandGen 3 Harvard Business Review

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