Blog | 10/10/2008

All Ads Are Now Banner Ads

by John Lane

All Ads Are Now Banner Ads

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Industry Insights | 09/14/2011

On Search Intent Gleaned from Demographics & Website Analytics

You think about search terms all the time — you want to optimize those that resonate, drive traffic and convert. But what about the search engine itself? Have you looked in to which ones work better and why? It's time to start...

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Blog | 04/04/2013

Is Your Two Minute Video Too Long? Or Too Short?

by John Lane

Is Your Two Minute Video Too Long? Or Too Short?

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Industry Insights | 09/20/2011

On The Upside (And Downside) of Measurability

Sometimes being able to see if something works well can keep you from doing it. Digital marketing falls into that category. But don't let the ability to measure how well something works scare you aware from doing it.

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Blog | 01/31/2013

The Value of Invisible Data

by Cait Vlastakis Smith

The Value of Invisible Data

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Project Spotlight

IBM InfoSphere Streams “The Nature of Analytics”

Blog | 11/18/2009

The next great vanity metric: Followers and Fans are the new Hits.

by John Lane

The next great vanity metric: Followers and Fans are the new Hits.

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Industry Insights | 11/06/2012

On Dark Social – The Other Web Referral Traffic

Dark Social is the best term possible for all the untracked sharing that goes on around the web. Because while Twitter and Facebook referrals are trackable, links in emails, chat windows and other bookmarked traffic is often social (personally shared) as well. So... are you sure you know your web t...

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Twitter | 08/19/2014

@ashley_wentz

@ashley_wentz

How do you find the elusive black swan? The same way you prevent cyber attacks: http://t.co/TZQA1dNVF0 #analytics @IBMSoftware @CenterLine

Blog | 07/24/2009

Who Needs Millions Anyway?

by John Lane

Who Needs Millions Anyway?

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Blog | 05/29/2014

The Quest For The Perfect Steak: An Argument For Experimentation And Analysis

by Greg Harbinson

The Quest For The Perfect Steak: An Argument For Experimentation And Analysis

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Twitter | 08/21/2014

@sosundays

@sosundays

Hey @graemeknows – did you see this latest episode in the Nature of #Analytics ? You’ll be hooked! http://t.co/ZO6sedplc2 @ibmbigdata

Twitter | 08/25/2014

@jodiraquel

@jodiraquel

RT @deonnewm: 14 days left to get the 2014 #IBMEnterprise early bird. Register today & save $400 > http://t.co/qjjd4NTryd #cloud #analytics…

Industry Insights | 09/14/2011

On Using Google Analytics To Uncover Hidden Problem Areas

Exit and bounce pages hold keys to what pages of your website don't compel action or actually frighten away visitors. And the "search" field could hold the answer to what content visitors really expect to find on your site.

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Blog | 03/04/2013

Balancing SEO and Content for True Optimization

by Monique Simpson

Balancing SEO and Content for True Optimization

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