Industry Insights | 04/25/2011
On the Effectiveness of Super Bowl Advertising
Traditional advertising is far from dead, as seen in the bump brands get from "event" advertising like the Super Bowl. But the tail of awareness and consideration to that bump is very short. One way to take better advantage of the buzz is making the traditional ads tie nicely into a greater digital...
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On the 5 Types of Content That Every Business Must Employ
Content isn't just for one slice of a funnel. You should be thinking of content that moves people from top to bottom. Content that: builds trust -> educates -> gets people involved -> plays off other's content -> converts.
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