Industry Insights | 04/07/2011

On Social Games for Brand Promotion

Sometimes it really is all fun and games. In today's game-centric market, brands have a unique opportunity to cultivate their fan base through gaming experiences. Because these consumer-brand interactions are far less invasive than traditional advertising tactics, they increase overall brand engage...

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Industry Insights | 04/07/2011

On Microsites

Unclear about the strategic differences between a website, microsite or landing page? This article explains when each tool fits best into your marketing strategy and provides an in-depth explanation of how a microsite works as well as its benefits.

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Industry Insights | 04/05/2011

On Microsites & Brand Engagement

Consumers entering a microsite are generally more open to a brand's message compared to when they're served a brand's display ad. And the effectiveness of a microsite? It's all in the research. Here, a global study reveals the influence of a microsite and its potential to encourage consumer engagem...

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Industry Insights | 04/05/2011

On Loyalty Marketing With Online Gaming

Using online gaming to earn consumer loyalty can mean many things ranging from the literal (e.g. loyalty programs) to the promotional (e.g. sweepstakes, contests) to the emerging (e.g. geo-check-in or virtual community games). When to employ each should be evaluated in the broader context of your o...

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Industry Insights | 04/07/2011

On Technology & Brand Engagement

A striking 97% of consumers from a 1,000-person survey indicated they were directly influenced by a brand’s online experience. This is compelling support that businesses who invest in a meaningful online strategy will see direct results in their bottom line.

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Blog | 10/09/2008

Adobe Site of the Day

by John Lane

Adobe Site of the Day

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