Blog | 10/23/2009

VW launches the 2010 GTI…to some. Can über-targeting pay off?

by John Lane

VW launches the 2010 GTI…to some. Can über-targeting pay off?

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Industry Insights | 04/05/2011

On Loyalty Marketing With Online Gaming

Using online gaming to earn consumer loyalty can mean many things ranging from the literal (e.g. loyalty programs) to the promotional (e.g. sweepstakes, contests) to the emerging (e.g. geo-check-in or virtual community games). When to employ each should be evaluated in the broader context of your o...

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Blog | 10/09/2008

Adobe Site of the Day

by John Lane

Adobe Site of the Day

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Blog | 12/30/2008

Dairy Queen Gets in the Game with DQ Tycoon

by John Lane

Dairy Queen Gets in the Game with DQ Tycoon

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Industry Insights | 04/07/2011

On Social Games for Brand Promotion

Sometimes it really is all fun and games. In today's game-centric market, brands have a unique opportunity to cultivate their fan base through gaming experiences. Because these consumer-brand interactions are far less invasive than traditional advertising tactics, they increase overall brand engage...

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In the Lab

Croquelf

In the Lab

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Croquelf II

Blog | 11/15/2012

Marketing Games: Cracking the Rewards Shell

by Allan Maule

Marketing Games: Cracking the Rewards Shell

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In the Lab

Trebuchet Defender