Industry Insights | 04/07/2011
On Social Games for Brand Promotion
Sometimes it really is all fun and games. In today's game-centric market, brands have a unique opportunity to cultivate their fan base through gaming experiences. Because these consumer-brand interactions are far less invasive than traditional advertising tactics, they increase overall brand engage...
Read ArticleIndustry Insights | 04/05/2011
On Loyalty Marketing With Online Gaming
Using online gaming to earn consumer loyalty can mean many things ranging from the literal (e.g. loyalty programs) to the promotional (e.g. sweepstakes, contests) to the emerging (e.g. geo-check-in or virtual community games). When to employ each should be evaluated in the broader context of your o...
Read ArticleBlog | 10/23/2009
