Industry Insights | 04/20/2011

On Serious Games as the New Frontier of Online Marketing

Serious games can provide the powerful tool needed to market paradigm-shifting technology. New combinations of hardware + software + services need to be experienced (or test driven) to be fully understood. Games like CityOne and INN0V8 are built for that reason.

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Industry Insights | 04/07/2011

From Fast Company on CityOne

"Serious gaming is becoming the rage among a certain set of socially minded game designers. The ultimate aim for this "serious game" [CityOne] is to teach laypeople how to better cope with complex modern problems by showing them the forest of solutions that have to be brought to bear, ranging from ...

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Industry Insights | 04/12/2011

From Fast Company | IBM Named A Top Company for Gaming Innovation

In commending IBM for "its audacious move into serious games," Fast Company gave two examples: CityOne and INN0V8. Both of those were written, designed and developed by Centerline. We're excited to have helped IBM gain that kind of recognition.

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Industry Insights | 04/07/2011

From Federal Computer Week on IBM’s CityOne

"Just 24 hours after its release, 8,000 people registered to play CityOne....Players can explore more than 100 simulated crisis scenarios in CityOne. The solutions must balance various financial, environmental, social and budgetary goals."

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Industry Insights | 04/05/2011

From IBM Leadership About CityOne

IBM's CityOne paved a new road in the serious game landscape. This video features IBM leadership as they discuss the development of the game and their strategy for helping to solve complex business problems.

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Industry Insights | 04/07/2011

From Sustainable Cities Collective About CityOne

CityOne concept creator/IBMer Phaedra Boinodiris sees serious games doing some of the work that PowerPoint presentations are used for but aren’t really right for. “The systems of the world are so complex now,” she says. ”There is no PowerPoint or white paper or sales person who can explain ...

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Industry Insights | 04/07/2011

From Gamasutra About IBM’s CityOne

Serious games help people learn about processes and systems reflective of the real world. CityOne, an urban crisis simulation game, creates greater awareness for and educates the public about protecting human health and the environment. Its engaging interactive features give audiences from business...

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Industry Insights | 04/07/2011

From GamesBeat on CityOne

"The point is to use simulation to educate people quickly and succinctly. The military frequently uses 'war game' simulations to practice, and businesses should do more of it. Other big companies such as Cisco have been creating 'serious games' to expand strategic thinking in education, business, a...

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Project Spotlight

IBM CityOne

Industry Insights | 02/10/2013

5 Killer Content Marketing Campaigns

Content marketing takes a lot of forms — videos, games, e-magazines. CityOne — which we created for IBM — is Included in this look at five highly-effective content implementations,

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Industry Insights | 04/05/2011

From Environmental Leader About CityOne

IBM positioned itself as an environmental thought leader since the launch of CityOne. By asking players to balance a city’s financial, environmental and sociological interests, they’re challenged to solve tough environmental problems with a limited budget.

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Industry Insights | 04/05/2011

From Government Technology About CityOne

"A major objective of the game is inducing users to harness new technologies — like cloud computing and online collaborative technologies — to drive innovation in city management. Ultimately the game affords users the opportunity to prepare for future urban problems by making smart investment d...

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Industry Insights | 04/07/2011

From Serious Games Market on CityOne

"Simulation gaming has been used extensively in the military, by athletes and by scientists to discover effective new strategies and techniques and develop the skills needed to implement them. Businesses have realized the value of this and are deploying their own games to create life-like simulatio...

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Industry Insights | 04/07/2011

On Games & Thought Leadership Marketing

Games take complex messages, break them into digestible chunks and then drop them into the center of user experience. Serious games can make seemingly complex B2B services explainable through a visual, visceral demonstration.

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Industry Insights | 04/05/2011

From News & Observer About CityOne

"IBM's Smarter Planet program and the accompanying advertising campaign push the notion that technology - especially IBM's - can solve many of the world's problems."

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Blog | 05/06/2010

IBM and Centerline launch CityOne at IMPACT

by John Lane

IBM and Centerline launch CityOne at IMPACT

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Industry Insights | 10/24/2011

On IBM Embracing Gaming

CityOne is over a year old — and INN0V8 is pushing 3 — yet they are still making news for being as ground-breaking as they were when they were launched...

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Industry Insights | 09/23/2011

IBM Innov8 & CityOne Serious Games Overview Video

Phaedra gives a guided tour of INN0V8 and CityOne — two serious games made by Centerline and IBM — detailing how the simulation experiences drive deeper understanding of tech and real-world effect.

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