Blog | 07/22/2009

Attention Span is Negotiable

by John Lane

Attention Span is Negotiable

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Blog | 02/13/2013

The Power of Music in Storytelling

by Ashley Wentz

The Power of Music in Storytelling

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Blog | 04/20/2007

Advancing Technology vs. Advancing Your Brand.

by John Lane

Advancing Technology vs. Advancing Your Brand.

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Blog | 04/24/2007

Advancing Technology vs. Advancing Your Brand – Part 2.

by John Lane

Advancing Technology vs. Advancing Your Brand – Part 2.

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Blog | 12/17/2014

Rethinking Paid, Earned, Shared, Owned (Part 2)

by John Lane

Rethinking Paid, Earned, Shared, Owned (Part 2)

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Twitter | 12/29/2014

@johnvlane

@johnvlane

MT @Centerline: This year we exceeded 100 employees, broke up with UX & helped define #contentmarketing. Recap: http://t.co/skHc728lSB

Blog | 07/12/2012

CXO Content Conversations Part 1: Is Your Content Lacking Eminence?

by Steven Keith

CXO Content Conversations Part 1: Is Your Content Lacking Eminence?

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Blog | 07/20/2009

Is Innovation Recession-proof?

by Alissa Hennen

Is Innovation Recession-proof?

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Blog | 06/03/2013

The Evolution of Marketing:  Think Like a Human, Not a Brand

by Cait Vlastakis Smith

The Evolution of Marketing: Think Like a Human, Not a Brand

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Blog | 01/17/2012

The Essence of Content Strategy

by John Lane

The Essence of Content Strategy

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Blog | 08/23/2012

Headline Engines for Creatively Exhausted Content Marketers

by Steven Keith

Headline Engines for Creatively Exhausted Content Marketers

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Industry Insights | 04/05/2011

On Targeting Content to the B2B Buying Cycle

To create meaningful content, it's important to understand what buyers need during each stage of the buying cycle. There's a demand for content from pre-awareness all the way through post-sale. Each stage requires specific content.

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Blog | 11/25/2014

IBM Mainframe50 Campaign: Content Achieving Both Results and Awards

by Stacey Northup

IBM Mainframe50 Campaign: Content Achieving Both Results and Awards

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Blog | 08/27/2008

The Fundamental Truth About Social Marketing

by John Lane

The Fundamental Truth About Social Marketing

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Blog | 06/26/2012

Centerline Sessions: Navigating the New Content Marketing Channels

by Erin Monda

Centerline Sessions: Navigating the New Content Marketing Channels

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Blog | 01/23/2008

No Recess(ion) For Marketing

by John Lane

No Recess(ion) For Marketing

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Twitter | 12/31/2014

@Centerline

@Centerline

The importance of pre-production, how we define #contentmarketing & more, in this 2014 roundup: http://t.co/Ub19a21dJS

Industry Insights | 03/31/2011

On B2B Content Marketing Strategy

Lead management, marketing automation and content marketing are deeply intertwined. Content marketing is known as the architecture behind information exchanged with buyers before they are "sales ready." What's more important than prepping buyers to make a purchase?

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Industry Insights | 07/26/2012

On The Death Of SEO And The Rise Of Content

Is Google actively killing SEO? The practice of optimizing your content to be found is changing. The importance is now on it's "buzz factor" created by others rather than "link factor" created by you...

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Twitter | 12/15/2014

@Centerline

@Centerline

Does separation of the media mix lead to the Seinfeld method of #contentmarketing? More of everything! http://t.co/WTXQ2DBkU1

Twitter | 12/04/2014

@marketing_grrl

@marketing_grrl

Learning abt the intersections of paid, earned and owned content @Centerline for the @TriangleAMA #ContentMarketing SIG!

Industry Insights | 04/25/2011

On Contextual Relevance In Social Influence

In social media, it's become the norm to find and aim for the most appropriate "mass influencer" by friend/follower count and try to get them to promote you or your product. As Matt points out, this is exactly backwards. So what's forward? Aiming for real influencers and cultivating relationships.

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Blog | 03/10/2010

Business(person)-to-Business(person)

by John Lane

Business(person)-to-Business(person)

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Industry Insights | 03/31/2011

On Overcoming Challenges In B2B Content Marketing

Content discovered organically (i.e. not pushed) at the right time is more powerful in terms of conversion than any ad will ever be. But with the longer B2B sales cycles and larger buying teams, B2B organizations need to create and deploy content that meets each customer organization’s unique buy...

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Industry Insights | 04/17/2012

On simplicity in design; it doesn’t always mean “less.”

Simplicity is not about "less." A better definition of "keeping things simple" would be: Just enough. So in some cases, you actually need more of something to be simple. This post talks about the guiding principles for simplicity in design.

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Blog | 03/04/2013

Balancing SEO and Content for True Optimization

by Monique Simpson

Balancing SEO and Content for True Optimization

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Blog | 06/28/2010

Social Media Strategy, Tactics and Measurement

by John Lane

Social Media Strategy, Tactics and Measurement

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Blog | 12/29/2014

The Best of 2014: Behind the Scenes, Applying Our Pasts and More

by Stacey Northup

The Best of 2014: Behind the Scenes, Applying Our Pasts and More

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Industry Insights | 01/17/2012

On Using Pinterest for Business

The focus of this post may be on the retail industry, but all businesses (B2C and B2B) should be taking note of how to use this growing social platform. Site visits to Pinterest went up 4,000% in just the last six months! Find out how to use it and get started...

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Twitter | 12/05/2014

@CassandraZink

@CassandraZink

Great @TriangleAMA #contentmarketing SIG at @Centerline yesterday. Blurry lines between owned, paid, earned content. Much to think about.

Twitter | 12/04/2014

@johnvlane

@johnvlane

RT @marketing_grrl: Learning abt the intersections of paid, earned and owned content @Centerline for the @TriangleAMA #ContentMarketing SIG!

Blog | 08/12/2008

Chick-fil-A Makes Life Easier

by John Lane

Chick-fil-A Makes Life Easier

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Blog | 08/08/2013

Storytelling vs. Noise

by Adam Zammiello

Storytelling vs. Noise

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Twitter | 12/18/2014

@johnvlane

@johnvlane

MT @Centerline: Learn more about motion graphics design & #contentmarketing in this free eBook http://t.co/FdDwZkQAzQ http://t.co/IOMBXXFqE0

Blog | 12/12/2014

Why Social Media Marketing is like Dating

by Stacey Northup

Why Social Media Marketing is like Dating

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Blog | 09/25/2013

The 40 Most Important Questions to Ask Your Content Marketing Agency

by Steven Keith

The 40 Most Important Questions to Ask Your Content Marketing Agency

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Blog | 05/31/2012

Mind Your Signals: Context Speaks Louder Than Words

by Cait Vlastakis Smith

Mind Your Signals: Context Speaks Louder Than Words

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Blog | 07/26/2013

Centerline Digital Wins at the 2013 Telly Awards

by Ashley Wentz

Centerline Digital Wins at the 2013 Telly Awards

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Blog | 06/13/2012

Centerline Sessions: Refurbishing the Content Factory Concept

by Erin Monda

Centerline Sessions: Refurbishing the Content Factory Concept

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Industry Insights | 04/07/2011

On Content Marketing in Action

What does the content marketing "funnel" (or conversion formula) look like in action? Something like this:  RSS Reader + blog + Anchor text + Embedded Youtube video + iPad + iBook app = Purchase of Book (i.e conversion).

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Blog | 10/10/2008

All Ads Are Now Banner Ads

by John Lane

All Ads Are Now Banner Ads

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Blog | 03/30/2012

Prepare for the Upcoming SEO Apocalypse: Content Strategy is Now

by Erin Monda

Prepare for the Upcoming SEO Apocalypse: Content Strategy is Now

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Blog | 01/24/2012

What is Centerline Digital’s “Customer Story Platform?”

by Steven Keith

What is Centerline Digital’s “Customer Story Platform?”

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Blog | 04/27/2012

Hot, Live Content Action: How it Can Give Your Brand’s Visibility a Lift

by Erin Monda

Hot, Live Content Action: How it Can Give Your Brand’s Visibility a Lift

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Blog | 10/16/2014

Creative Problem Solving: Behind-the-scenes of making it snow in July

by John Kaplan

Creative Problem Solving: Behind-the-scenes of making it snow in July

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Blog | 03/31/2010

Conversation vs. Publication

by John Lane

Conversation vs. Publication

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Blog | 08/18/2014

The IBM Mainframe50 Campaign: More Than an Anniversary Celebration

by Christie Montague

The IBM Mainframe50 Campaign: More Than an Anniversary Celebration

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Blog | 02/04/2008

Bad is the new good.

by Jeremy Hogan

Bad is the new good.

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Blog | 05/07/2013

Quality Content: It’s All in the Mix

by Ashley Wentz

Quality Content: It’s All in the Mix

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Blog | 04/16/2009

It’s All About the Content

by John Lane

It’s All About the Content

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Blog | 05/19/2014

The Effect Of Brand Affinity On Content Consumption Behavior

by Greg Harbinson

The Effect Of Brand Affinity On Content Consumption Behavior

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Industry Insights | 05/08/2013

The Content Wars – Digital Age of Marketing

We couldn't agree more: "In today’s hyper-connected world, the winners of the content wars will be the brands who have created and shared exceptional content."

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Twitter | 12/04/2014

@marketing_grrl

@marketing_grrl

Join us at @Centerline tonight at 6:30 for @TriangleAMA’s #ContentMarketing SIG! Yes, we have #beer…@FatTire and @GuinnessUS, to be exact.

Blog | 11/30/2009

So You Think You Can Dance: 4 Content Marketing Tips It Illustrates

by John Lane

So You Think You Can Dance: 4 Content Marketing Tips It Illustrates

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Industry Insights | 04/07/2011

On the Myths of B2B Content Marketing

Don't be fooled in thinking that tweets make up a drive-to strategy and SEO is the most important reason to become a publisher of content. Content marketing isn't just another means to sell. You must understand how to compel audiences to click through to your content.

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Industry Insights | 03/31/2011

On Maximizing Your Content

One of the greatest challenges of content marketing is producing content that engages prospects throughout the buying cycle. This process shouldn't be cumbersome, but it does require planning and a thoughtful strategy. Here are some steps for developing content that makes an impact.

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Industry Insights | 10/24/2011

On White Papers: Do they still Work?

The answer is yes. There are plenty of metrics to prove it, like: 83% of tech buyers say white papers were influential in their final purchase decision. But just as important is the channels by which you drive people to those white papers. Activation is as important as the content within them.

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Blog | 03/20/2012

Big Idea, Compact Package

by Allan Maule

Big Idea, Compact Package

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Blog | 05/29/2012

Hey Girl, That Meme Looks Good On You

by Kelly Helder

Hey Girl, That Meme Looks Good On You

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Twitter | 01/27/2015

@johnvlane

@johnvlane

and better #contentmarketing software… that’s only a portion of the answer. (3/3)

Twitter | 12/29/2014

@Centerline

@Centerline

This year we reached 100 employees, broke up with UX & captured our definitions of #contentmarketing. Read ab it all: http://t.co/Ub19a21dJS

Industry Insights | 03/15/2012

On The Content Pandemic and Curation

Two important messages here: 1. There's a lot of "bad" content out there — noise — and there is benefit to be had if you can pull the best signal from it to others benefit; 2. That's curation... and it should be a compliment to your own content creation. It's all about value to the consumer.

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Twitter | 12/18/2014

@Centerline

@Centerline

Learn more about motion graphics design and their role in #contentmarketing in this free eBook http://t.co/6Dol20O7N2 http://t.co/tFfpjoVaR7

Blog | 04/11/2007

Creative, Design, Production … Discussion.

by John Lane

Creative, Design, Production … Discussion.

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Blog | 08/26/2009

The multi-purpose game

by Alissa Hennen

The multi-purpose game

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Blog | 04/12/2007

Right Brain. Left Brain.

by John Lane

Right Brain. Left Brain.

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Twitter | 01/29/2015

@copycei

@copycei

What does Content Marketing mean to you? @Centerline can, and will, show you the light… Grow you business. #contentmarketing #Multimedia

Blog | 04/18/2013

Content Marketing Art Of War

by John Lane

Content Marketing Art Of War

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Twitter | 12/31/2014

@Centerline

@Centerline

Relive the year with 7 of our most popular blog posts #contentmarketing #UXdesign http://t.co/Ub19a21dJS

Blog | 01/24/2013

The Keys to Killer Content

by Sarah Riley

The Keys to Killer Content

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Industry Insights | 11/29/2012

Why Content Marketing Is The Key To Your Consumer

IBM and GE are big brands. And we work with them to define content marketing strategies and execute tactics. But if that wasn't enough to let you know that big brands think content marketing is the key to reaching consumers, here's 5 more brands using it to great effect...

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Blog | 07/16/2012

Centerline Sessions: The Case for Content Curation

by Erin Monda

Centerline Sessions: The Case for Content Curation

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Blog | 01/15/2014

What does Content Marketing mean to you?

by John Lane

What does Content Marketing mean to you?

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Blog | 05/09/2011

Making Web Promises They Can’t Keep

by Ryan Keefer

Making Web Promises They Can’t Keep

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Twitter | 12/22/2014

@johnvlane

@johnvlane

why motion graphic design is critical to your content marketing: http://t.co/JZxznBgET0 #contentmarketing #mograph

Blog | 04/29/2011

Hearing Data: Infographics on the Radio

by John Lane

Hearing Data: Infographics on the Radio

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Twitter | 12/30/2014

@johnvlane

@johnvlane

The importance of Motion Graphics for #contentmarketing is growing. How do you get it done? Find success? http://t.co/FdDwZkQAzQ

Twitter | 01/27/2015

@johnvlane

@johnvlane

if your own marketers don’t know where to find things, how can you expect your target audience to find it? #contentmarketing (2/3)

Twitter | 01/08/2015

@johnvlane

@johnvlane

nice #contentmarketing case study -> RT @1918: Content Marketing: 415% lift in pageviews via inbound strategy http://t.co/5gZFlCyo8R

Blog | 12/13/2012

How to Plan a Successful Party (and/or Digital Campaign)

by Monique Simpson

How to Plan a Successful Party (and/or Digital Campaign)

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Twitter | 12/15/2014

@johnvlane

@johnvlane

paid, owned, earned, shared. what happens when every asset is “all of the above”? http://t.co/bj1zYN0fek – #contentmarketing #PESO

Twitter | 01/27/2015

@johnvlane

@johnvlane

a huge hinderance to #contentmarketing success is the flow of information about content INTERNALLY. (1/3)

Twitter | 12/18/2014

@marketing_grrl

@marketing_grrl

Rethinking #PESO, part 2: @centerline’s @johnvlane proposes a new model http://t.co/0fI9FMi9gK #contentmarketing / What are your thoughts?

Blog | 05/03/2011

Content, Delicious Content.

by John Lane

Content, Delicious Content.

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Blog | 12/01/2008

Is Pepsi Worth the Change?

by John Lane

Is Pepsi Worth the Change?

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Blog | 12/30/2008

Dairy Queen Gets in the Game with DQ Tycoon

by John Lane

Dairy Queen Gets in the Game with DQ Tycoon

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Blog | 10/09/2014

Year-Long Project for Citrix Wraps Up with Building Grand Opening

by Stacey Northup

Year-Long Project for Citrix Wraps Up with Building Grand Opening

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Blog | 02/28/2012

The Centerline Story Multiplier

by Allan Maule

The Centerline Story Multiplier

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Blog | 10/09/2008

Adobe Site of the Day

by John Lane

Adobe Site of the Day

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Twitter | 01/29/2015

@Centerline

@Centerline

Thanks! -> MT @copycei: What does Content Marketing mean to you? @Centerline can show you the light. Grow you business. #contentmarketing

Twitter | 12/18/2014

@Centerline

@Centerline

What are your thoughts on these 10 #contentmarketing predictions for 2015? Agree or disagree strongly with any? http://t.co/fOOXbJsJs4

Twitter | 12/04/2014

@marketing_grrl

@marketing_grrl

Just us at @Centerline tonight at 6:30 for @TriangleAMA’s #ContentMarketing SIG! Yes, we have #beer…@FatTire and @GuinnessUS, to be exact.

Blog | 08/28/2012

The Expiration Date on Authenticity

by Cait Vlastakis Smith

The Expiration Date on Authenticity

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Blog | 05/21/2012

Breaking Breakfast: We Dig in to The Oatmeal’s Latest Dish

by Erin Monda

Breaking Breakfast: We Dig in to The Oatmeal’s Latest Dish

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Industry Insights | 03/31/2011

On Content Marketing

Advertising and social media are one in the same: They're both content. In fact, all marketing is content. So content strategy should play a leading role in today's digital marketing arena. These ten commandments of content marketing shed some insights.

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Twitter | 12/04/2014

@theRab

@theRab

Stuff we were just discussing today. @tedconroy @jenniferdennis re: @centerline’s #contentmarketing sig photo http://t.co/56aVB68QIx

Blog | 04/20/2012

Naked Marketing

by Ann Whitehurst

Naked Marketing

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Industry Insights | 09/21/2012

The Content Rationale Report

The Content Rationale Report is a model for the new creative brief. It addresses the what, why, who and when of the content you are creating; focused on making sure what you create is well targeted and not just well made.

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Blog | 12/15/2014

The Media Mix: Paid, Owned, Earned (& Shared) – Is It Still Relevant?

by John Lane

The Media Mix: Paid, Owned, Earned (& Shared) – Is It Still Relevant?

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Blog | 07/24/2009

Who Needs Millions Anyway?

by John Lane

Who Needs Millions Anyway?

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Blog | 04/29/2008

Mobile Marketing: How Not To Tick Us Off

by John Lane

Mobile Marketing: How Not To Tick Us Off

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Blog | 09/04/2013

Reinventing the Webcast: Video-Driven, Content-Centric Virtual Events

by John Lane

Reinventing the Webcast: Video-Driven, Content-Centric Virtual Events

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Blog | 03/08/2013

Musical Authenticity in Content Marketing

by Ashley Wentz

Musical Authenticity in Content Marketing

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Blog | 11/12/2014

Centerline Honored with Three MarCom Awards

by Stacey Northup

Centerline Honored with Three MarCom Awards

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Twitter | 12/17/2014

@johnvlane

@johnvlane

You — the brand, the voice, the sales guy, the marketer — are the publisher. http://t.co/1DiX1Y2d9Y #contentmarketing

Blog | 06/05/2012

It’s not me it’s you: The future of television and the consumer expectation

by Mike Delaney

It’s not me it’s you: The future of television and the consumer expectation

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Blog | 10/12/2009

The unavoidable connection of “how” and “where.”

by John Lane

The unavoidable connection of “how” and “where.”

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Blog | 08/15/2013

Centerline Digital Wins 3 Awards at Content Marketing Awards

by Ashley Wentz

Centerline Digital Wins 3 Awards at Content Marketing Awards

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Industry Insights | 07/19/2011

Why Augmented Reality Is Poised To Change Marketing

In case you've mistaken it as a toy for tech folks, it's time to start paying attention to augmented reality and its untethered marketing potential. A hybrid between computer interactivity, data, social media and the physical world —augmented reality is a glimpse into the very near future of th...

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Twitter | 12/22/2014

@Centerline

@Centerline

why motion graphic design is critical to your content marketing: http://t.co/ehrrZBHzeK #contentmarketing #mograph

Blog | 10/17/2013

Content Marketing Art of War, Second Edition | MIMA Summit 2013 Recap

by John Lane

Content Marketing Art of War, Second Edition | MIMA Summit 2013 Recap

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Blog | 06/10/2013

What is Accountable Creative? (Content Marketing Fuel)

by John Lane

What is Accountable Creative? (Content Marketing Fuel)

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Industry Insights | 09/12/2011

On Content vs. Messaging

Content marketing is about crafting an ongoing narrative, informed by the customer's actions (which are very trackable online). Campaigns are just faster and "better" ways to disseminate the same messages. It's crafting a net rather than a single line.

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Blog | 11/18/2014

Internet Summit – 7 Key Takeaways #ISUM14

by Stacey Northup

Internet Summit – 7 Key Takeaways #ISUM14

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Blog | 02/18/2010

The Passionate Expert

by John Lane

The Passionate Expert

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Blog | 07/13/2012

The Holy Grail of B2B Content Marketing

by John Lane

The Holy Grail of B2B Content Marketing

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Industry Insights | 06/03/2011

Content Marketing By The Numbers

This infographic details the increasing reliance on — and increasing marketing budgets toward — content marketing tactics. In fact, more than 50% of companies are planning to increase spending on content content markting strategy and tactics in the next 12 months.

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Blog | 10/07/2013

Content Planning Jumpstart Guide

by Cait Vlastakis Smith

Content Planning Jumpstart Guide

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Industry Insights | 04/07/2011

On Content Marketing Lies

Content is what conveys your brand message, inspires customers and differentiates you from everyone else. So even small-to-medium sized business can no longer make excuses for ducking out of the content marketing arena. These are some common content marketing lies debunked and some tips for develop...

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Industry Insights | 02/10/2013

5 Killer Content Marketing Campaigns

Content marketing takes a lot of forms — videos, games, e-magazines. CityOne — which we created for IBM — is Included in this look at five highly-effective content implementations,

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Blog | 03/26/2010

When 10% > 90%

by John Lane

When 10% > 90%

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Industry Insights | 07/18/2011

On the 5 Types of Content That Every Business Must Employ

Content isn't just for one slice of a funnel. You should be thinking of content that moves people from top to bottom. Content that: builds trust -> educates -> gets people involved -> plays off other's content -> converts.

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Blog | 07/27/2009

Reality in Question

by Tami Gaythwaite

Reality in Question

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Twitter | 12/15/2014

@johnvlane

@johnvlane

Is Paid, Owned, Earned (& Shared) still relevant? http://t.co/bj1zYN0fek – notes from the @TriangleAMA #contentmarketing SIG

Blog | 07/08/2011

Digital Strategy Explained Via The Edgar Suit

by Cait Vlastakis Smith

Digital Strategy Explained Via The Edgar Suit

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