RT @CenterLine: Rarely stated explicitly, enterprise #contentmarketing strategy has to balance people/tech/$/workflow. #notjustcontent /via…
Biggest performance gap when big companies adopt smart enterprise #contentmarketing frameworks is always internal (management & culture)
CMOs, enterprise #contentmarketing can help correlate ads to sales, determine multichannel attribution & track media buying effectiveness.
CMOs, dont burn thru budget focused on manage/measure/optimize robotic side of mktg only. #voiceofcustomer and #contentmarketing are key.
Rarely stated explicitly, enterprise #contentmarketing strategy has to balance people/tech/$/workflow. #notjustcontent /via @stevenkeith
Maybe we should talk less about “authenticity” and more about sweat: http://t.co/mM8T1fZpL0 #branding #contentmarketing
“People truly connect not when they share the same what, but when they share the same why.” http://t.co/0NwoQGzTt2 #contentmarketing
RT @tamicann: 12 Common Misconceptions about #ContentMarketing http://t.co/R4QmEGAjpk
word. -> RT @kateawilliamson: #Contentmarketing is reframing the question “What do you want to make?” into “What do you want to achieve?”