Blog | 11/18/2009
by John Lane
The next great vanity metric: Followers and Fans are the new Hits.
Read PostIndustry Insights | 04/05/2011
On Targeting Content to the B2B Buying Cycle
To create meaningful content, it's important to understand what buyers need during each stage of the buying cycle. There's a demand for content from pre-awareness all the way through post-sale. Each stage requires specific content.
Read ArticleBlog | 07/12/2012
by Steven Keith
CXO Content Conversations Part 1: Is Your Content Lacking Eminence?
Read PostBlog | 10/23/2009
by John Lane
VW launches the 2010 GTI…to some. Can über-targeting pay off?
Read PostBlog | 08/23/2012
by Steven Keith
Headline Engines for Creatively Exhausted Content Marketers
Read PostBlog | 07/28/2011
by Steven Keith
Part One: Systems Thinking, A Welcome Disruption to Digital Strategy
Read PostIndustry Insights | 03/31/2011
On Content Marketing
Advertising and social media are one in the same: They're both content. In fact, all marketing is content. So content strategy should play a leading role in today's digital marketing arena. These ten commandments of content marketing shed some insights.
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Blog | 06/26/2012
by Erin Monda
Centerline Sessions: Navigating the New Content Marketing Channels
Read PostBlog | 02/08/2010
by John Lane
Shareholder versus Stakeholder, and the Rise of Social Business.
Read PostBlog | 09/29/2011
by Ryan Keefer
Using Twitter to Reward Your Biggest Fans – NASA’s Approach to Social Media
Read PostBlog | 06/13/2012
by Erin Monda
Centerline Sessions: Refurbishing the Content Factory Concept
Read PostTwitter | 05/29/2013
@johnvlane
RT @ryserdom: “Content is the biggest opportunity in front of us and probably the most complex.” Kimberly Kadlec, VP J&J #contentstrategy
Industry Insights | 04/07/2011
On Viral Video Ad Campaigns
Old Spice created a highly successful viral video using a unique and creative approach. By giving audiences a behind-the-scenes peek into the production of their recent commercial, they drove consumer interest and brand awareness. This case study gives a deep dive into why the strategy was a succes...
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Blog | 05/31/2012
by Cait Vlastakis Smith
Mind Your Signals: Context Speaks Louder Than Words
Read PostIndustry Insights | 11/29/2012
Why Content Marketing Is The Key To Your Consumer
IBM and GE are big brands. And we work with them to define content marketing strategies and execute tactics. But if that wasn't enough to let you know that big brands think content marketing is the key to reaching consumers, here's 5 more brands using it to great effect...
Read ArticleIndustry Insights | 05/03/2011
On the 5 Models of Content Curation
Content curation is a powerful idea because it is a means to focus the deluge of available digital content by particular subject rather than adding to the noise. It's about helping people make sense of information by bringing together what is most important, timely or, ideally, both.
Read ArticleIndustry Insights | 05/03/2011
On the Latest Apps for Content Curation
Flipboard, Zite, News.me and several other apps (and sites) are starting to deliver on the idea of personalized information experiences...personal heuristics. Some start with human input and are honed via automation. Regardless, the craving for curated content is growing.
Read ArticleIndustry Insights | 04/07/2011
On Content Marketing in Action
What does the content marketing "funnel" (or conversion formula) look like in action? Something like this: RSS Reader + blog + Anchor text + Embedded Youtube video + iPad + iBook app = Purchase of Book (i.e conversion).
Read ArticleTwitter | 05/01/2013
@ashley_wentz
To build an innovative culture, a company must be in a perpetual state of reinvention: http://t.co/wDtBQcmZZg #ContentStrategy
Industry Insights | 06/03/2011
Content Marketing By The Numbers
This infographic details the increasing reliance on — and increasing marketing budgets toward — content marketing tactics. In fact, more than 50% of companies are planning to increase spending on content content markting strategy and tactics in the next 12 months.
Read ArticleIndustry Insights | 04/07/2011
On the Myths of B2B Content Marketing
Don't be fooled in thinking that tweets make up a drive-to strategy and SEO is the most important reason to become a publisher of content. Content marketing isn't just another means to sell. You must understand how to compel audiences to click through to your content.
Read ArticleIndustry Insights | 05/08/2013
The Content Wars – Digital Age of Marketing
We couldn't agree more: "In today’s hyper-connected world, the winners of the content wars will be the brands who have created and shared exceptional content."
Read ArticleIndustry Insights | 04/25/2011
On Creating Content and Context to Make a Difference
In order to make content work better, think about it from three perspectives: Analysis - What do you have, and what works best? Editorial - Plan to make more in the correct voice, medium, etc. Architecture - Create interactive tech/experience that gives context to content.
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Industry Insights | 04/07/2011
On Mobile Marketing Strategy
Mobility is the fastest growing communication platform in history. It deserves more than our attention. And while focusing on mobile tactics is a step in the right direction, real success lies in how it fits into your overall business strategy.
Read ArticleIndustry Insights | 04/25/2011
On the Effectiveness of Super Bowl Advertising
Traditional advertising is far from dead, as seen in the bump brands get from "event" advertising like the Super Bowl. But the tail of awareness and consideration to that bump is very short. One way to take better advantage of the buzz is making the traditional ads tie nicely into a greater digital...
Read ArticleBlog | 06/03/2013
by Cait Vlastakis Smith
The Evolution of Marketing: Think Like a Human, Not a Brand
Read PostBlog | 04/27/2012
by Erin Monda
Hot, Live Content Action: How it Can Give Your Brand’s Visibility a Lift
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Industry Insights | 04/07/2011
On Content Marketing Lies
Content is what conveys your brand message, inspires customers and differentiates you from everyone else. So even small-to-medium sized business can no longer make excuses for ducking out of the content marketing arena. These are some common content marketing lies debunked and some tips for develop...
Read ArticleIndustry Insights | 09/12/2011
On Content vs. Messaging
Content marketing is about crafting an ongoing narrative, informed by the customer's actions (which are very trackable online). Campaigns are just faster and "better" ways to disseminate the same messages. It's crafting a net rather than a single line.
Read ArticleIndustry Insights | 03/31/2011
On Maximizing Your Content
One of the greatest challenges of content marketing is producing content that engages prospects throughout the buying cycle. This process shouldn't be cumbersome, but it does require planning and a thoughtful strategy. Here are some steps for developing content that makes an impact.
Read ArticleIndustry Insights | 03/31/2011
On B2B Content Marketing Strategy
Lead management, marketing automation and content marketing are deeply intertwined. Content marketing is known as the architecture behind information exchanged with buyers before they are "sales ready." What's more important than prepping buyers to make a purchase?
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Blog | 03/30/2012
