Industry Insights | 09/12/2011

On Content vs. Messaging

Content marketing is about crafting an ongoing narrative, informed by the customer's actions (which are very trackable online). Campaigns are just faster and "better" ways to disseminate the same messages. It's crafting a net rather than a single line.

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Blog | 05/31/2012

Mind Your Signals: Context Speaks Louder Than Words

by Cait Vlastakis Smith

Mind Your Signals: Context Speaks Louder Than Words

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Blog | 04/04/2013

Is Your Two Minute Video Too Long? Or Too Short?

by John Lane

Is Your Two Minute Video Too Long? Or Too Short?

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Industry Insights | 04/25/2011

On Creating Content and Context to Make a Difference

In order to make content work better, think about it from three perspectives: Analysis - What do you have, and what works best? Editorial - Plan to make more in the correct voice, medium, etc. Architecture - Create interactive tech/experience that gives context to content.

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Industry Insights | 04/25/2011

On Contextual Relevance In Social Influence

In social media, it's become the norm to find and aim for the most appropriate "mass influencer" by friend/follower count and try to get them to promote you or your product. As Matt points out, this is exactly backwards. So what's forward? Aiming for real influencers and cultivating relationships.

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Blog | 01/15/2014

What does Content Marketing mean to you?

by John Lane

What does Content Marketing mean to you?

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Blog | 01/24/2013

The Keys to Killer Content

by Sarah Riley

The Keys to Killer Content

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Blog | 05/03/2011

Content, Delicious Content.

by John Lane

Content, Delicious Content.

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