Twitter | 04/04/2013
@ashley_wentz
Different points in the buyer’s journey prompt people to spend more or less time with content http://t.co/OseRd8kfhY – @CenterLine #Context
Blog | 05/31/2012
by Cait Vlastakis Smith
Mind Your Signals: Context Speaks Louder Than Words
Read PostIndustry Insights | 09/12/2011
On Content vs. Messaging
Content marketing is about crafting an ongoing narrative, informed by the customer's actions (which are very trackable online). Campaigns are just faster and "better" ways to disseminate the same messages. It's crafting a net rather than a single line.
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Industry Insights | 04/25/2011
On Creating Content and Context to Make a Difference
In order to make content work better, think about it from three perspectives: Analysis - What do you have, and what works best? Editorial - Plan to make more in the correct voice, medium, etc. Architecture - Create interactive tech/experience that gives context to content.
Read ArticleIndustry Insights | 04/25/2011
On Contextual Relevance In Social Influence
In social media, it's become the norm to find and aim for the most appropriate "mass influencer" by friend/follower count and try to get them to promote you or your product. As Matt points out, this is exactly backwards. So what's forward? Aiming for real influencers and cultivating relationships.
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