Industry Insights | 04/05/2011

On Video As a Marketing Tool

Video is no longer a marketing novelty; it's a necessity. Once leveraged as only an awareness builder, video has earned its seat as a proven lead generating tool with the capacity to close sales.

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Project Spotlight

Hopscotch Design Festival

Project Spotlight

Lulu Publishing Advisor Microsite

Project Spotlight

Lowe’s Shop Class Video Series

Industry Insights | 04/07/2011

On Content Marketing in Action

What does the content marketing "funnel" (or conversion formula) look like in action? Something like this:  RSS Reader + blog + Anchor text + Embedded Youtube video + iPad + iBook app = Purchase of Book (i.e conversion).

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Industry Insights | 04/05/2011

On Video’s Impact On Sales Conversion

Don't buy into how video can impact your bottom line? Take a peek into how companies like Zappos, among others, use video to connect with customers and increase sales conversion rates.

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Industry Insights | 04/07/2011

On Marketing With A Microsite

Microsites are great for targeting a specific audience. They also make tracking conversions easier since statistics can be gathered separately or tracked through links on a site's main site. Check out this article to learn more about the basics and benefits of a microsite.

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Industry Insights | 07/18/2011

On the 5 Types of Content That Every Business Must Employ

Content isn't just for one slice of a funnel. You should be thinking of content that moves people from top to bottom. Content that: builds trust -> educates -> gets people involved -> plays off other's content -> converts.

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