Project Spotlight

Vitamin T Interactive Infographic

Blog | 08/26/2009

The multi-purpose game

by Alissa Hennen

The multi-purpose game

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Industry Insights | 04/07/2011

On Converting Video Engagement Into Commerce

Consumers increasingly expect video to be part of their online experience. Learn some tips on how to successfully leverage video to drive customer engagement that's both effective and consistent across a brand's marketing channels.

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Blog | 06/26/2012

Centerline Sessions: Navigating the New Content Marketing Channels

by Erin Monda

Centerline Sessions: Navigating the New Content Marketing Channels

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Blog | 11/27/2012

Why “Overthinking” is a Commodity for Designers

by Cait Vlastakis Smith

Why “Overthinking” is a Commodity for Designers

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Blog | 08/27/2008

The Fundamental Truth About Social Marketing

by John Lane

The Fundamental Truth About Social Marketing

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Project Spotlight

IBM CityOne

Project Spotlight

GE Water & Process Technologies Website

Blog | 11/15/2012

Marketing Games: Cracking the Rewards Shell

by Allan Maule

Marketing Games: Cracking the Rewards Shell

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Blog | 12/30/2008

Dairy Queen Gets in the Game with DQ Tycoon

by John Lane

Dairy Queen Gets in the Game with DQ Tycoon

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Blog | 05/07/2013

Quality Content: It’s All in the Mix

by Ashley Wentz

Quality Content: It’s All in the Mix

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Blog | 01/30/2008

Smart SuperAd Strategy

by Michael Brooks

Smart SuperAd Strategy

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Blog | 02/13/2013

The Power of Music in Storytelling

by Ashley Wentz

The Power of Music in Storytelling

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Blog | 06/05/2012

It’s not me it’s you: The future of television and the consumer expectation

by Mike Delaney

It’s not me it’s you: The future of television and the consumer expectation

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Industry Insights | 03/31/2011

On Adding Video to Your Marketing Strategy

Video is becoming a stronghold in multichannel marketing, and with good reason. This article outlines how quality video content can be leveraged to achieve business goals.

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Blog | 11/25/2013

Vitamin T Interactive Infographic – The Power of UX

by Ashley Wentz

Vitamin T Interactive Infographic – The Power of UX

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Project Spotlight

Lowe’s Product Innovation Videos

Blog | 06/13/2012

Centerline Sessions: Refurbishing the Content Factory Concept

by Erin Monda

Centerline Sessions: Refurbishing the Content Factory Concept

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Project Spotlight

Empire Eats The Pit Website

Blog | 03/10/2010

Business(person)-to-Business(person)

by John Lane

Business(person)-to-Business(person)

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Project Spotlight

IBM zEnterprise EC12 Launch

Blog | 01/31/2008

Ad Model v. Social Network, The Print Edition

by John Lane

Ad Model v. Social Network, The Print Edition

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Blog | 06/11/2012

Listen. Don’t Interrupt. Then Listen Some More.

by Robert Baggett

Listen. Don’t Interrupt. Then Listen Some More.

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Industry Insights | 04/07/2011

On Social Games for Brand Promotion

Sometimes it really is all fun and games. In today's game-centric market, brands have a unique opportunity to cultivate their fan base through gaming experiences. Because these consumer-brand interactions are far less invasive than traditional advertising tactics, they increase overall brand engage...

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Blog | 08/12/2008

Chick-fil-A Makes Life Easier

by John Lane

Chick-fil-A Makes Life Easier

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Industry Insights | 04/05/2011

On Loyalty Marketing With Online Gaming

Using online gaming to earn consumer loyalty can mean many things ranging from the literal (e.g. loyalty programs) to the promotional (e.g. sweepstakes, contests) to the emerging (e.g. geo-check-in or virtual community games). When to employ each should be evaluated in the broader context of your o...

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Project Spotlight

EATON Professor Wattson Animation Series

Blog | 01/31/2013

The Value of Invisible Data

by Cait Vlastakis Smith

The Value of Invisible Data

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Project Spotlight

Lulu Publishing Advisor Microsite

Industry Insights | 04/07/2011

On Viral Video Ad Campaigns

Old Spice created a highly successful viral video using a unique and creative approach. By giving audiences a behind-the-scenes peek into the production of their recent commercial, they drove consumer interest and brand awareness. This case study gives a deep dive into why the strategy was a succes...

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Industry Insights | 04/07/2011

On Content Marketing in Action

What does the content marketing "funnel" (or conversion formula) look like in action? Something like this:  RSS Reader + blog + Anchor text + Embedded Youtube video + iPad + iBook app = Purchase of Book (i.e conversion).

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Industry Insights | 04/05/2011

On Microsites & Brand Engagement

Consumers entering a microsite are generally more open to a brand's message compared to when they're served a brand's display ad. And the effectiveness of a microsite? It's all in the research. Here, a global study reveals the influence of a microsite and its potential to encourage consumer engagem...

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Industry Insights | 04/07/2011

On Technology & Brand Engagement

A striking 97% of consumers from a 1,000-person survey indicated they were directly influenced by a brand’s online experience. This is compelling support that businesses who invest in a meaningful online strategy will see direct results in their bottom line.

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Blog | 02/20/2013

Doubt is Better Than Certainty

by Cait Vlastakis Smith

Doubt is Better Than Certainty

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Blog | 07/16/2012

Centerline Sessions: The Case for Content Curation

by Erin Monda

Centerline Sessions: The Case for Content Curation

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Project Spotlight

AICPA Future of Learning Initiative