Industry Insights | 02/24/2012

On Search During the Super Bowl

Data from Google tells more than just the story of how TV content affects search; it tells of a world where multiple screens are the growing norm, rather than the exception. So how does your traditional media plan integrate with search trends, your mobile plan, and your interactive content?

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Industry Insights | 07/28/2011

On the rise of Google+ for Marketing

While there aren't "business pages" yet on Google+, the rapid growth and the effect content posted there will have on search (it is Google, after all) are important trends to watch. Here's why...

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Industry Insights | 07/28/2011

On Social Media Engagement – Twitter vs Google+

An experiment similar to my own ( http://bit.ly/pLDdcd ) that looks at how many people respond to or click through on items shared in social networks.

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Blog | 09/08/2009

Kleenex, Band-Aid and Google. Where does that leave Bing?

by John Lane

Kleenex, Band-Aid and Google. Where does that leave Bing?

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