Blog | 09/03/2009

Augmented Reality: Putting marketing in your customers’ hands…literally (updated)

by Bret Kruse

Augmented Reality: Putting marketing in your customers’ hands…literally (updated)

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Industry Insights | 04/25/2011

On Creating Content and Context to Make a Difference

In order to make content work better, think about it from three perspectives: Analysis - What do you have, and what works best? Editorial - Plan to make more in the correct voice, medium, etc. Architecture - Create interactive tech/experience that gives context to content.

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Project Spotlight

IBM Smarter Computing Workload Simulator

Blog | 06/09/2011

Disrupting User Experience

by Ryan Keefer

Disrupting User Experience

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Industry Insights | 04/07/2011

On Technology & Brand Engagement

A striking 97% of consumers from a 1,000-person survey indicated they were directly influenced by a brand’s online experience. This is compelling support that businesses who invest in a meaningful online strategy will see direct results in their bottom line.

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Blog | 08/03/2009

Online vs. In-store Experience

by Alissa Hennen

Online vs. In-store Experience

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Blog | 11/25/2013

Vitamin T Interactive Infographic – The Power of UX

by Ashley Wentz

Vitamin T Interactive Infographic – The Power of UX

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Industry Insights | 03/31/2011

On How Mobile is Overtaking the Web

The mobile web is predicted to be bigger than desktop Internet use by 2015. Morgan Stanley analysts base this prediction on the current rate of change and adoption. The proliferation of new devices and the availability of better data coverage are two trends driving growth. Marketers, take note.

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Industry Insights | 04/07/2011

On Marketing With A Microsite

Microsites are great for targeting a specific audience. They also make tracking conversions easier since statistics can be gathered separately or tracked through links on a site's main site. Check out this article to learn more about the basics and benefits of a microsite.

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Blog | 06/30/2011

Progressive Enhancement vs. Graceful Degradation

by David Purvis

Progressive Enhancement vs. Graceful Degradation

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Blog | 06/16/2011

A Beatle Embraces the Cloud—Who Will Follow Suit?

by Melissa Church

A Beatle Embraces the Cloud—Who Will Follow Suit?

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Blog | 05/12/2011

A Gearhead For the Web

by Ryan Keefer

A Gearhead For the Web

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Blog | 10/27/2014

Let’s Talk Projects: IBM, GE and Lowe’s

by centerline

Let’s Talk Projects: IBM, GE and Lowe’s

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Blog | 08/18/2011

To scroll or not to scroll

by David Purvis

To scroll or not to scroll

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Blog | 09/09/2013

A Sprinkle of Interactivity

by Allan Maule

A Sprinkle of Interactivity

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Blog | 08/15/2011

Leading the Fight to Say Farewell to IE6

by Ryan Keefer

Leading the Fight to Say Farewell to IE6

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Twitter | 11/06/2014

@BrennaMickey

@BrennaMickey

#allblackeverything for @empyreanxiii’s last day on the #interactive team @Centerline – “Thanks for the memories..” http://t.co/e659xOp0Yq

Industry Insights | 07/19/2011

Why Augmented Reality Is Poised To Change Marketing

In case you've mistaken it as a toy for tech folks, it's time to start paying attention to augmented reality and its untethered marketing potential. A hybrid between computer interactivity, data, social media and the physical world —augmented reality is a glimpse into the very near future of th...

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Industry Insights | 04/05/2011

On Microsites & Brand Engagement

Consumers entering a microsite are generally more open to a brand's message compared to when they're served a brand's display ad. And the effectiveness of a microsite? It's all in the research. Here, a global study reveals the influence of a microsite and its potential to encourage consumer engagem...

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Industry Insights | 09/14/2011

On Search Intent Gleaned from Demographics & Website Analytics

You think about search terms all the time — you want to optimize those that resonate, drive traffic and convert. But what about the search engine itself? Have you looked in to which ones work better and why? It's time to start...

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Twitter | 11/06/2014

@johnvlane

@johnvlane

RT @BrennaMickey: #allblackeverything for @empyreanxiii’s last day on the #interactive team @Centerline – “Thanks for the memories..” http:…

Blog | 07/12/2011

The Importance of Prototyping in Web Development & Design 2011

by Ryan Keefer

The Importance of Prototyping in Web Development & Design 2011

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Project Spotlight

Vitamin T Interactive Infographic

Project Spotlight

AICPA Future of Learning Initiative

Industry Insights | 04/07/2011

On Microsites

Unclear about the strategic differences between a website, microsite or landing page? This article explains when each tool fits best into your marketing strategy and provides an in-depth explanation of how a microsite works as well as its benefits.

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Blog | 11/26/2014

Let’s Talk Projects: New in November

by centerline

Let’s Talk Projects: New in November

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Blog | 05/13/2011

Will Google Chrome Spur a Better Web?

by Ryan Keefer

Will Google Chrome Spur a Better Web?

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Blog | 08/31/2009

Are we asking too much of a user?

by Bret Kruse

Are we asking too much of a user?

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