Industry Insights | 04/07/2011

From Sustainable Cities Collective About CityOne

CityOne concept creator/IBMer Phaedra Boinodiris sees serious games doing some of the work that PowerPoint presentations are used for but aren’t really right for. “The systems of the world are so complex now,” she says. ”There is no PowerPoint or white paper or sales person who can explain ...

Read Article

Industry Insights | 04/05/2011

From News & Observer About CityOne

"IBM's Smarter Planet program and the accompanying advertising campaign push the notion that technology - especially IBM's - can solve many of the world's problems."

Read Article

Industry Insights | 04/05/2011

On Viral Video Marketing

Launching a compelling video that people will share is no easy task. This articles provides context for when video is the appropriate marketing tool, as well as some key points to consider to achieve success.

Read Article

Project Spotlight

IBM Mainframe50 Campaign

Project Spotlight

IBM CityOne

Industry Insights | 04/05/2011

From Environmental Leader About CityOne

IBM positioned itself as an environmental thought leader since the launch of CityOne. By asking players to balance a city’s financial, environmental and sociological interests, they’re challenged to solve tough environmental problems with a limited budget.

Read Article

Blog | 08/18/2014

The IBM Mainframe50 Campaign: More Than an Anniversary Celebration

by Christie Montague

The IBM Mainframe50 Campaign: More Than an Anniversary Celebration

Read Post

Project Spotlight

Wake County Defense Industry Microsite

Industry Insights | 04/07/2011

From GamesBeat on CityOne

"The point is to use simulation to educate people quickly and succinctly. The military frequently uses 'war game' simulations to practice, and businesses should do more of it. Other big companies such as Cisco have been creating 'serious games' to expand strategic thinking in education, business, a...

Read Article

Project Spotlight

IBM Smart Work 3D Interactive

Industry Insights | 04/07/2011

From Fast Company on CityOne

"Serious gaming is becoming the rage among a certain set of socially minded game designers. The ultimate aim for this "serious game" [CityOne] is to teach laypeople how to better cope with complex modern problems by showing them the forest of solutions that have to be brought to bear, ranging from ...

Read Article

Industry Insights | 04/07/2011

On the Influence of Games

Can games solve the world's problems? While they can't directly fix global warming or bring food to the hungry, they can help thought leaders identify next steps and test solutions to start chiseling away at those problems. More than an awareness tool, games promote strategic thinking. In this TED...

Read Article

Industry Insights | 04/07/2011

From Gamasutra About IBM’s CityOne

Serious games help people learn about processes and systems reflective of the real world. CityOne, an urban crisis simulation game, creates greater awareness for and educates the public about protecting human health and the environment. Its engaging interactive features give audiences from business...

Read Article

Industry Insights | 04/05/2011

From Government Technology About CityOne

"A major objective of the game is inducing users to harness new technologies — like cloud computing and online collaborative technologies — to drive innovation in city management. Ultimately the game affords users the opportunity to prepare for future urban problems by making smart investment d...

Read Article

Project Spotlight

GE Water & Process Technologies Website

Industry Insights | 04/07/2011

From Serious Games Market on CityOne

"Simulation gaming has been used extensively in the military, by athletes and by scientists to discover effective new strategies and techniques and develop the skills needed to implement them. Businesses have realized the value of this and are deploying their own games to create life-like simulatio...

Read Article

Industry Insights | 04/05/2011

From IBM Leadership About CityOne

IBM's CityOne paved a new road in the serious game landscape. This video features IBM leadership as they discuss the development of the game and their strategy for helping to solve complex business problems.

Read Article

Industry Insights | 04/07/2011

From Federal Computer Week on IBM’s CityOne

"Just 24 hours after its release, 8,000 people registered to play CityOne....Players can explore more than 100 simulated crisis scenarios in CityOne. The solutions must balance various financial, environmental, social and budgetary goals."

Read Article

Industry Insights | 04/07/2011

On Microsites

Unclear about the strategic differences between a website, microsite or landing page? This article explains when each tool fits best into your marketing strategy and provides an in-depth explanation of how a microsite works as well as its benefits.

Read Article

Industry Insights | 04/07/2011

On Games & Thought Leadership Marketing

Games take complex messages, break them into digestible chunks and then drop them into the center of user experience. Serious games can make seemingly complex B2B services explainable through a visual, visceral demonstration.

Read Article