Blog | 09/03/2009

Augmented Reality: Putting marketing in your customers’ hands…literally (updated)

by Bret Kruse

Augmented Reality: Putting marketing in your customers’ hands…literally (updated)

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Industry Insights | 03/31/2011

On How Mobile is Overtaking the Web

The mobile web is predicted to be bigger than desktop Internet use by 2015. Morgan Stanley analysts base this prediction on the current rate of change and adoption. The proliferation of new devices and the availability of better data coverage are two trends driving growth. Marketers, take note.

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Blog | 12/14/2009

Foursquare. A place for brands.

by John Lane

Foursquare. A place for brands.

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Industry Insights | 04/07/2011

On Mobile Advertising

The mobile space is important to consider across all marketing channels, and this market will continue to evolve as more devices and tools are released. Creating content for mobile devices requires an expert's insight into how users engage with the content and how the tools display information.

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Industry Insights | 04/05/2011

On the Rise of Mobile Marketing

Mobile marketing has reached a crossroads, and it’s time for marketers to make a choice. Continue to shy away from—or only dip your toe into—a mobile marketing strategy, and then prepare to play catch-up. Or, commit to a mobile budget and meet the needs of this rapidly growing market. Consume...

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Industry Insights | 07/19/2011

Why Augmented Reality Is Poised To Change Marketing

In case you've mistaken it as a toy for tech folks, it's time to start paying attention to augmented reality and its untethered marketing potential. A hybrid between computer interactivity, data, social media and the physical world —augmented reality is a glimpse into the very near future of th...

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Industry Insights | 04/15/2011

On Mobile Strategies for B2B Marketing

There's around 4.5 billion mobile connections; business professionals are the power users of mobile. So if you need to be where your customers are, mobile deserve a portion of your marketing strategy. In this video, two experts in the field discuss critical success factors for mobile in B2B marketi...

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Blog | 03/04/2014

Going From “Cool” to Useful

by John Roberts

Going From “Cool” to Useful

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Project Spotlight

Empire Eats The Pit Website

Project Spotlight

IBM C-Suite Connection Mobile Website

Industry Insights | 02/24/2012

On Search During the Super Bowl

Data from Google tells more than just the story of how TV content affects search; it tells of a world where multiple screens are the growing norm, rather than the exception. So how does your traditional media plan integrate with search trends, your mobile plan, and your interactive content?

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Blog | 10/23/2009

VW launches the 2010 GTI…to some. Can über-targeting pay off?

by John Lane

VW launches the 2010 GTI…to some. Can über-targeting pay off?

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Blog | 09/30/2009

Has digital media changed your life?

by Alissa Hennen

Has digital media changed your life?

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Blog | 07/30/2008

Widgets: The Utility Is The Ad

by John Lane

Widgets: The Utility Is The Ad

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Industry Insights | 05/03/2011

On the Latest Apps for Content Curation

Flipboard, Zite, News.me and several other apps (and sites) are starting to deliver on the idea of personalized information experiences...personal heuristics. Some start with human input and are honed via automation. Regardless, the craving for curated content is growing.

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Industry Insights | 03/31/2011

On Trends for Mobile Apps

With more than 1 billion smartphones expected by 2013, the mobile market is evolving by the day. Thirty-five percent of Twitter’s active users access the service through their mobile device. Apple is predicted to sell more than 10 million tablets in 2010. With trends like this, consumers are dema...

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Industry Insights | 04/07/2011

On Mobile Marketing Strategy

Mobility is the fastest growing communication platform in history. It deserves more than our attention. And while focusing on mobile tactics is a step in the right direction, real success lies in how it fits into your overall business strategy.

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Blog | 04/29/2008

Mobile Marketing: How Not To Tick Us Off

by John Lane

Mobile Marketing: How Not To Tick Us Off

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Industry Insights | 03/31/2011

On the Mobile Web

Companies that don't have their content designed for the mobile web are practically giving business over to their competition. The web is everywhere; so are your customers. Your content should follow suit.

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