Industry Insights | 09/20/2011

On The Upside (And Downside) of Measurability

Sometimes being able to see if something works well can keep you from doing it. Digital marketing falls into that category. But don't let the ability to measure how well something works scare you aware from doing it.

Read Article

Industry Insights | 04/07/2011

On Content Marketing in Action

What does the content marketing "funnel" (or conversion formula) look like in action? Something like this:  RSS Reader + blog + Anchor text + Embedded Youtube video + iPad + iBook app = Purchase of Book (i.e conversion).

Read Article

Industry Insights | 04/05/2011

On Video As a Marketing Tool

Video is no longer a marketing novelty; it's a necessity. Once leveraged as only an awareness builder, video has earned its seat as a proven lead generating tool with the capacity to close sales.

Read Article

Industry Insights | 04/05/2011

On Video’s Impact On Sales Conversion

Don't buy into how video can impact your bottom line? Take a peek into how companies like Zappos, among others, use video to connect with customers and increase sales conversion rates.

Read Article

Industry Insights | 09/21/2012

The Content Rationale Report

The Content Rationale Report is a model for the new creative brief. It addresses the what, why, who and when of the content you are creating; focused on making sure what you create is well targeted and not just well made.

Read Article