Emerging Social 
 Media Trends, Tools 
 and Technologies 

It’s vital to know how to interpret and react to emerging digital marketing trends so that you can stay engaged with a rapidly evolving audience. Here are 5 big trends to be aware of, and how you can use them.

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Emerging Social Media Trends, Tools and Technologies

Industry Insights | 07/28/2011

On Social Media Engagement – Twitter vs Google+

An experiment similar to my own ( http://bit.ly/pLDdcd ) that looks at how many people respond to or click through on items shared in social networks.

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Blog | 06/15/2011

Adding a Little Civility to the Internet

by Ryan Keefer

Adding a Little Civility to the Internet

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Blog | 09/29/2011

Using Twitter to Reward Your Biggest Fans – NASA’s Approach to Social Media

by Ryan Keefer

Using Twitter to Reward Your Biggest Fans – NASA’s Approach to Social Media

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Project Spotlight

RTI Reconnector Facebook Application

Industry Insights | 06/17/2011

On Timing Your Social Media Shares

It's a shame this data isn't broken down by some demographics or psychographics — because as it's to the generalized population it's only so useful for targeting. But there are some interesting numbers on the best times to share.

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Blog | 11/18/2009

The next great vanity metric: Followers and Fans are the new Hits.

by John Lane

The next great vanity metric: Followers and Fans are the new Hits.

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Blog | 08/27/2009

The Ochocinco Plan: Rogue Behavior, Brilliant Marketing or Both?

by John Lane

The Ochocinco Plan: Rogue Behavior, Brilliant Marketing or Both?

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Industry Insights | 11/06/2012

On Dark Social – The Other Web Referral Traffic

Dark Social is the best term possible for all the untracked sharing that goes on around the web. Because while Twitter and Facebook referrals are trackable, links in emails, chat windows and other bookmarked traffic is often social (personally shared) as well. So... are you sure you know your web t...

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Blog | 08/27/2008

The Fundamental Truth About Social Marketing

by John Lane

The Fundamental Truth About Social Marketing

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Blog | 07/05/2011

Revisiting: Twitter Influence. Beyond followers, replies and retweets.

by John Lane

Revisiting: Twitter Influence. Beyond followers, replies and retweets.

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Industry Insights | 03/31/2011

On Content Marketing

Advertising and social media are one in the same: They're both content. In fact, all marketing is content. So content strategy should play a leading role in today's digital marketing arena. These ten commandments of content marketing shed some insights.

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Blog | 09/03/2009

Augmented Reality: Putting marketing in your customers’ hands…literally (updated)

by Bret Kruse

Augmented Reality: Putting marketing in your customers’ hands…literally (updated)

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Blog | 07/19/2007

Mad Men

by John Lane

Mad Men

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Industry Insights | 05/16/2011

On Needing A “Why” To Like You On Facebook

A simple but telling experiment:  Less than 25% of the businesses that want you to "like" them on Facebook tell you why. There was no mention of the deals or exclusive content people actually want. And one-time gimmicks to increase the follower count aren't a long-term strategy.

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Blog | 01/27/2009

The Fingerprint Effect

by Fabian Marquez

The Fingerprint Effect

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Blog | 05/11/2011

The Best, Unintended Purposes of Instagram

by John Lane

The Best, Unintended Purposes of Instagram

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Blog | 02/04/2008

Bad is the new good.

by Jeremy Hogan

Bad is the new good.

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Blog | 01/05/2010

Social Media Illusions

by John Lane

Social Media Illusions

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Blog | 07/21/2011

Visualizing the Power of Real-World Connections on Twitter.

by John Lane

Visualizing the Power of Real-World Connections on Twitter.

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Blog | 12/14/2009

Foursquare. A place for brands.

by John Lane

Foursquare. A place for brands.

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Blog | 10/12/2009

The unavoidable connection of “how” and “where.”

by John Lane

The unavoidable connection of “how” and “where.”

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Industry Insights | 07/28/2011

On the rise of Google+ for Marketing

While there aren't "business pages" yet on Google+, the rapid growth and the effect content posted there will have on search (it is Google, after all) are important trends to watch. Here's why...

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Blog | 11/22/2011

Emerging Social Media Trends, Tools and Tech

by John Lane

Emerging Social Media Trends, Tools and Tech

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Blog | 07/22/2009

Attention Span is Negotiable

by John Lane

Attention Span is Negotiable

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Blog | 05/03/2011

Content, Delicious Content.

by John Lane

Content, Delicious Content.

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Blog | 07/06/2011

Prepare to be ignored. (But it’ll be okay.)

by John Lane

Prepare to be ignored. (But it’ll be okay.)

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Blog | 03/31/2010

Conversation vs. Publication

by John Lane

Conversation vs. Publication

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Blog | 02/08/2010

Shareholder versus Stakeholder, and the Rise of Social Business.

by John Lane

Shareholder versus Stakeholder, and the Rise of Social Business.

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Blog | 03/20/2008

All For One or One For Each?

by Michael Brooks

All For One or One For Each?

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Blog | 09/30/2009

Has digital media changed your life?

by Alissa Hennen

Has digital media changed your life?

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Industry Insights | 01/17/2012

On Using Pinterest for Business

The focus of this post may be on the retail industry, but all businesses (B2C and B2B) should be taking note of how to use this growing social platform. Site visits to Pinterest went up 4,000% in just the last six months! Find out how to use it and get started...

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Blog | 01/12/2009

Capitalizing on a Bad Experience

by Michael Brooks

Capitalizing on a Bad Experience

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Blog | 02/27/2009

Bacon, Bernays, and Blogger: Where Is Social Media’s Marketing Guru?

by Fabian Marquez

Bacon, Bernays, and Blogger: Where Is Social Media’s Marketing Guru?

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Blog | 04/16/2009

It’s All About the Content

by John Lane

It’s All About the Content

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Twitter | 03/31/2014

@Digital_Raleigh

@Digital_Raleigh

.@CenterLine just followed us! Lying if we weren’t blushing — Go #TeamRaleigh #socialmedia #contentmarketing

Industry Insights | 04/25/2011

On Contextual Relevance In Social Influence

In social media, it's become the norm to find and aim for the most appropriate "mass influencer" by friend/follower count and try to get them to promote you or your product. As Matt points out, this is exactly backwards. So what's forward? Aiming for real influencers and cultivating relationships.

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Blog | 01/23/2009

IBM Gets Twitter

by John Lane

IBM Gets Twitter

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Blog | 03/26/2010

When 10% > 90%

by John Lane

When 10% > 90%

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Industry Insights | 06/17/2011

On the Correct Focus When Integrating Social Media

A content strategy (including social media) is an exercise in targeting: How is the message and medium right for the audience and in support of the business goals? So if the tactics lead (i.e. Twitter, Facebook) rather than the goal (i.e. customer service, cross-selling) it will fail.

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Blog | 02/18/2010

The Passionate Expert

by John Lane

The Passionate Expert

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Industry Insights | 03/31/2011

On How Mobile is Overtaking the Web

The mobile web is predicted to be bigger than desktop Internet use by 2015. Morgan Stanley analysts base this prediction on the current rate of change and adoption. The proliferation of new devices and the availability of better data coverage are two trends driving growth. Marketers, take note.

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Industry Insights | 04/21/2011

On Social Media Monitoring Tools and Human Thinking

There are many social media monitoring tools out there, and most can give you great information. But none of them include the most critical asset for finding insight in the data: human thanking. This post explains why, and establishes some guidelines to get the most from whichever tool you choose.

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Blog | 06/19/2008

My social media experiment.

by Rachel Rooney

My social media experiment.

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Blog | 05/30/2008

Blogging how I twittered about this blog post.

by Michael Brooks

Blogging how I twittered about this blog post.

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Blog | 01/31/2008

Ad Model v. Social Network, The Print Edition

by John Lane

Ad Model v. Social Network, The Print Edition

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Blog | 05/21/2012

Breaking Breakfast: We Dig in to The Oatmeal’s Latest Dish

by Erin Monda

Breaking Breakfast: We Dig in to The Oatmeal’s Latest Dish

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Project Spotlight

IBM MobileFirst Datagrams

Blog | 06/28/2010

Social Media Strategy, Tactics and Measurement

by John Lane

Social Media Strategy, Tactics and Measurement

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Blog | 06/02/2008

The Twitter Rabbit Hole

by Michael Brooks

The Twitter Rabbit Hole

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