Emerging Social
Media Trends, Tools
and Technologies
It’s vital to know how to interpret and react to emerging digital marketing trends so that you can stay engaged with a rapidly evolving audience. Here are 5 big trends to be aware of, and how you can use them.
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Blog | 09/03/2009
by Bret Kruse
Augmented Reality: Putting marketing in your customers’ hands…literally (updated)
Read PostIndustry Insights | 01/17/2012
On Using Pinterest for Business
The focus of this post may be on the retail industry, but all businesses (B2C and B2B) should be taking note of how to use this growing social platform. Site visits to Pinterest went up 4,000% in just the last six months! Find out how to use it and get started...
Read ArticleBlog | 07/21/2011
by John Lane
Visualizing the Power of Real-World Connections on Twitter.
Read PostTwitter | 05/28/2013
@TriangleFinder
I’m at @CenterLine for #seomeetup with @1918 @CureCancerStart to talk #google+ #seo #socialmedia #onlinemarketing #Raleigh
Industry Insights | 06/17/2011
On Timing Your Social Media Shares
It's a shame this data isn't broken down by some demographics or psychographics — because as it's to the generalized population it's only so useful for targeting. But there are some interesting numbers on the best times to share.
Read ArticleIndustry Insights | 03/31/2011
On Content Marketing
Advertising and social media are one in the same: They're both content. In fact, all marketing is content. So content strategy should play a leading role in today's digital marketing arena. These ten commandments of content marketing shed some insights.
Read ArticleIndustry Insights | 04/25/2011
On Contextual Relevance In Social Influence
In social media, it's become the norm to find and aim for the most appropriate "mass influencer" by friend/follower count and try to get them to promote you or your product. As Matt points out, this is exactly backwards. So what's forward? Aiming for real influencers and cultivating relationships.
Read ArticleIndustry Insights | 03/31/2011
On How Mobile is Overtaking the Web
The mobile web is predicted to be bigger than desktop Internet use by 2015. Morgan Stanley analysts base this prediction on the current rate of change and adoption. The proliferation of new devices and the availability of better data coverage are two trends driving growth. Marketers, take note.
Read ArticleIndustry Insights | 07/28/2011
On Social Media Engagement – Twitter vs Google+
An experiment similar to my own ( http://bit.ly/pLDdcd ) that looks at how many people respond to or click through on items shared in social networks.
Read ArticleBlog | 02/08/2010
by John Lane
Shareholder versus Stakeholder, and the Rise of Social Business.
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Blog | 08/27/2009
by John Lane
The Ochocinco Plan: Rogue Behavior, Brilliant Marketing or Both?
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Industry Insights | 04/21/2011
On Social Media Monitoring Tools and Human Thinking
There are many social media monitoring tools out there, and most can give you great information. But none of them include the most critical asset for finding insight in the data: human thanking. This post explains why, and establishes some guidelines to get the most from whichever tool you choose.
Read ArticleBlog | 09/29/2011
by Ryan Keefer
Using Twitter to Reward Your Biggest Fans – NASA’s Approach to Social Media
Read PostBlog | 05/21/2012
by Erin Monda
Breaking Breakfast: We Dig in to The Oatmeal’s Latest Dish
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Twitter | 05/16/2013
@jessicaeure
Helayne Spivak says you shouldn’t be on #socialmedia unless you have a goal (and a #filter…) @aafrdu @centerline #advertising
Blog | 11/18/2009
by John Lane
The next great vanity metric: Followers and Fans are the new Hits.
Read PostTwitter | 05/02/2013
@robmacgar
7 types of digital marketers #infographic http://t.co/rbChE6oTw2 #marketing #design #socialmedia #strategy #research #data #information
Blog | 02/27/2009
by Fabian Marquez
Bacon, Bernays, and Blogger: Where Is Social Media’s Marketing Guru?
Read PostIndustry Insights | 07/28/2011
On the rise of Google+ for Marketing
While there aren't "business pages" yet on Google+, the rapid growth and the effect content posted there will have on search (it is Google, after all) are important trends to watch. Here's why...
Read ArticleIndustry Insights | 06/17/2011
On the Correct Focus When Integrating Social Media
A content strategy (including social media) is an exercise in targeting: How is the message and medium right for the audience and in support of the business goals? So if the tactics lead (i.e. Twitter, Facebook) rather than the goal (i.e. customer service, cross-selling) it will fail.
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Industry Insights | 11/06/2012
On Dark Social – The Other Web Referral Traffic
Dark Social is the best term possible for all the untracked sharing that goes on around the web. Because while Twitter and Facebook referrals are trackable, links in emails, chat windows and other bookmarked traffic is often social (personally shared) as well. So... are you sure you know your web t...
Read ArticleBlog | 07/05/2011
by John Lane
Revisiting: Twitter Influence. Beyond followers, replies and retweets.
Read PostIndustry Insights | 05/16/2011
On Needing A “Why” To Like You On Facebook
A simple but telling experiment: Less than 25% of the businesses that want you to "like" them on Facebook tell you why. There was no mention of the deals or exclusive content people actually want. And one-time gimmicks to increase the follower count aren't a long-term strategy.
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