Customer 
 Story Platform 

Telling a story is one of the most effective ways to form substantive bonds with an audience. Here’s a look at how we craft customer stories that are engaging, authentic and persuasive.

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Customer Story Platform

Blog | 04/12/2007

Right Brain. Left Brain.

by John Lane

Right Brain. Left Brain.

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Blog | 08/20/2014

Under a Minute: Standout Videos

by Stacey Northup

Under a Minute: Standout Videos

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Blog | 03/10/2010

Business(person)-to-Business(person)

by John Lane

Business(person)-to-Business(person)

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Industry Insights | 06/03/2011

On Digital Storytelling

There's a trick to telling stories in a digital marketing environment that people actually want to be a part of. But, as this post nicely illustrates, the interactive nature of the web can actually make those stories more powerful than just about any other medium.

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Blog | 03/08/2013

Musical Authenticity in Content Marketing

by Ashley Wentz

Musical Authenticity in Content Marketing

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Blog | 12/18/2012

December Three for All: Ideas, Trends, and Inspiration

by Mike Delaney

December Three for All: Ideas, Trends, and Inspiration

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Blog | 08/18/2014

The IBM Mainframe50 Campaign: More Than an Anniversary Celebration

by Christie Montague

The IBM Mainframe50 Campaign: More Than an Anniversary Celebration

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Blog | 01/23/2008

It’s The Economy, Stupid.

by Michael Brooks

It’s The Economy, Stupid.

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Project Spotlight

IBM Rational Customer References

Twitter | 08/22/2014

@caitvsmith

@caitvsmith

Talking to everyone is synonymous with talking to no one. #storytelling #contentcreation #contentmarketing

Blog | 06/20/2007

Facts About Fiction

by John Lane

Facts About Fiction

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Blog | 08/14/2014

Making Of: Telit “Internet of Things” Video

by Sarah Schmidt

Making Of: Telit “Internet of Things” Video

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Blog | 01/24/2012

What is Centerline Digital’s “Customer Story Platform?”

by Steven Keith

What is Centerline Digital’s “Customer Story Platform?”

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Blog | 10/08/2012

October Three for All: Ideas, Trends, and Inspiration

by Mike Delaney

October Three for All: Ideas, Trends, and Inspiration

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Blog | 02/13/2013

The Power of Music in Storytelling

by Ashley Wentz

The Power of Music in Storytelling

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Blog | 05/16/2011

A Story Without Words

by Brian Crawford

A Story Without Words

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Industry Insights | 05/31/2011

On Brands versus Storytelling

The idea of a brand is rooted in letting people know where a product came from — you describe yourself to others. It's labeling; whether it comes to elicit emotional connections or not. Stories, on the other hand, entertain, educate and cary value. They create the emotional connections.

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Project Spotlight

ShelterBox Donor Animations

Blog | 09/11/2012

September Three for All: Ideas, Trends, and Inspiration

by Mike Delaney

September Three for All: Ideas, Trends, and Inspiration

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Blog | 04/20/2012

Naked Marketing

by Ann Whitehurst

Naked Marketing

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Blog | 06/02/2011

Imperfect thoughts on doneness

by Charlotte Moore

Imperfect thoughts on doneness

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Blog | 05/07/2013

Quality Content: It’s All in the Mix

by Ashley Wentz

Quality Content: It’s All in the Mix

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Blog | 10/04/2011

Tapping Into Our Collective Underdog

by Dino Valentini

Tapping Into Our Collective Underdog

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Blog | 08/31/2011

When Stories Stick

by Cait Vlastakis Smith

When Stories Stick

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Blog | 07/02/2012

July Three for All: Ideas, Trends, and Inspiration

by Mike Delaney

July Three for All: Ideas, Trends, and Inspiration

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Blog | 02/28/2012

The Centerline Story Multiplier

by Allan Maule

The Centerline Story Multiplier

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Blog | 01/28/2013

Pinning the Pain Point: How to Be Real Without Being Negative



by Allan Maule

Pinning the Pain Point: How to Be Real Without Being Negative



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Blog | 04/16/2012

The Tragedy and Potential of B2B Romance

by Allan Maule

The Tragedy and Potential of B2B Romance

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Blog | 03/20/2012

Big Idea, Compact Package

by Allan Maule

Big Idea, Compact Package

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Blog | 08/08/2013

Storytelling vs. Noise

by Adam Zammiello

Storytelling vs. Noise

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Blog | 08/02/2012

August Three for All: Ideas, Trends, and Inspiration

by Mike Delaney

August Three for All: Ideas, Trends, and Inspiration

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