Featured Project

IBM Mainframe50 Campaign

GOAL: Awareness, Content Strategy, Lead Generation

TACTICS: Interactive, Thought Leadership, Video

How would you go about changing customer perceptions while celebrating an anniversary AND driving sales? That was the challenge IBM approached Centerline with prior to the 50th Anniversary of the mainframe.

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IBM Mainframe50 Campaign

DuPont Kapton Product Demonstration

GOAL: Awareness
TACTICS: 2d, Animation, Product Demonstration

ChannelAdvisor Catalyst 2013 Event Website

GOAL: Awareness, Sales Enablement
TACTICS: Website

Lowe’s Shop Class Video Series

GOAL: Conversion
TACTICS: Product Demonstration, Video

IBM zEnterprise EC12 Launch

GOAL: Awareness, Engagement
TACTICS: 2d, Motion Graphics, Video

IBM InfoSphere Streams “The Nature of Analytics”

GOAL: Awareness
TACTICS: Video

GE Water & Process Technologies Website

GOAL: Brand Identity, Content Strategy, Engagement, Lead Generation, Sales Enablement
TACTICS: brand identity, Interactive, Website

IBM Smart Work 3D Interactive

GOAL: Lead Generation
TACTICS: 3d, Motion Graphics, Website

Wake County Defense Industry Microsite

GOAL: Awareness, Lead Generation
TACTICS: Website

IBM Customer Reference: Siam Commerical Bank

GOAL: Awareness
TACTICS: Customer Reference, Motion Graphics, Video

CEI Rebranding Initiative

GOAL: Awareness, Brand Identity
TACTICS: 3d, Video, Website

BMO Insurance Targeted Acquisition Landing Page

GOAL: Brand Identity, Sales Enablement
TACTICS: 3d, Animation, Website

IBM C-Suite Connection Mobile Website

GOAL: Sales Enablement
TACTICS: Mobile, Sales Tool

Physicians Pharmacy Alliance Brand Design and Content Strategy

GOAL: Awareness, Brand Identity
TACTICS: Animation, Motion Graphics, Video, Website

Empire Eats The Pit Website

GOAL: Awareness, Engagement
TACTICS: Mobile, Website

Telit “Internet Of Things” Event Video

GOAL: Brand Identity, Product Demonstration
TACTICS: 3d, Motion Graphics, Video

Lowe’s Product Innovation Videos

GOAL: Awareness, Engagement
TACTICS: Product Demonstration, Video

IBM MobileFirst Datagrams

GOAL: Awareness, Engagement
TACTICS: Infographic, Social Media

IBM Tape Systems Practical Animation

GOAL: Awareness, Engagement
TACTICS:

IBM Netezza Vlog Series

GOAL: Awareness
TACTICS: Customer Reference, Video

IBM Rational Everywhere

GOAL: Awareness
TACTICS: 2d, Animation, Motion Graphics, Thought Leadership, Video

EATON Professor Wattson Animation Series

GOAL: Engagement
TACTICS: 3d, Animation, Motion Graphics

IBM CityOne

GOAL: Engagement, Lead Generation
TACTICS: Serious Games

Lowe’s “3 Quick Tips” Series

GOAL: Awareness, Brand Identity
TACTICS: Animation, Video

IBM PartnerWorld 2014 Event Opener Video

GOAL: Awareness, Engagement
TACTICS: 2d, 3d, Animation

IBM Smarter Computing Workload Simulator

GOAL: Sales Enablement
TACTICS: 3d, Interactive, Sales Tool

AICPA Future of Learning Initiative

GOAL: Awareness, Engagement
TACTICS: Interactive, Social Media, Thought Leadership

IBM Smarter Planet Leadership Series – Memphis PD

GOAL: Awareness
TACTICS: Customer Reference, Motion Graphics, Video

IBM Rational Customer References

GOAL: Awareness
TACTICS: Customer Reference, Storytelling, Video

IBM Power7 – UMass Dartmouth

GOAL: Awareness
TACTICS: 2d, Customer Reference, Motion Graphics

IBM Transform Automotive Retail Solutions

GOAL: Awareness, Engagement, Sales Enablement
TACTICS: Animation, Product Demonstration

Hopscotch Design Festival

GOAL: Awareness, Conversion
TACTICS: Animation, Social Media, Video

IBM System z Customer Reference – City and County of Honolulu

GOAL: Awareness
TACTICS: Customer Reference, Motion Graphics, Video

IBM Microelectronics

GOAL: Awareness
TACTICS: Thought Leadership, Video

ShelterBox Donor Animations

GOAL: Awareness
TACTICS: 2d, Animation, Motion Graphics, Storytelling

Vitamin T Interactive Infographic

GOAL: Awareness, Engagement
TACTICS: 2d, Infographic, Interactive