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IBM Tape Systems Practical Animation

IBM wanted to communicate the benefits of using tape storage as an accent to cloud storage in a way that would not only be engaging and gain attention, but also change perceptions around tape storage being an outdated solution. To meet this challenge, Centerline created a unique practical animation that describes the benefits of tape storage in an entertaining and informative manner.

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IBM Tape Systems Practical Animation

GE Water & Process Technologies Website

GOAL: Brand Identity, Content Strategy, Engagement, Lead Generation, Sales Enablement
TACTICS: brand identity, Interactive, Website

IBM System z Customer Reference – City and County of Honolulu

GOAL: Awareness
TACTICS: Customer Reference, Motion Graphics, Video

Lowe’s Shop Class Video Series

GOAL: Conversion
TACTICS: Product Demonstration, Video

CEI Rebranding Initiative

GOAL: Awareness, Brand Identity
TACTICS: 3d, Video, Website

IBM Mainframe50 Campaign

GOAL: Awareness, Content Strategy, Lead Generation
TACTICS: Interactive, Thought Leadership, Video

IBM MobileFirst Datagrams

GOAL: Awareness, Engagement
TACTICS: Infographic, Social Media

IBM C-Suite Connection Mobile Website

GOAL: Sales Enablement
TACTICS: Mobile, Sales Tool

BMO Insurance Targeted Acquisition Landing Page

GOAL: Brand Identity, Sales Enablement
TACTICS: 3d, Animation, Website

Telit “Internet Of Things” Event Video

GOAL: Brand Identity, Product Demonstration
TACTICS: 3d, Motion Graphics, Video

IBM Transform Automotive Retail Solutions

GOAL: Awareness, Engagement, Sales Enablement
TACTICS: Animation, Product Demonstration

Vitamin T Interactive Infographic

GOAL: Awareness, Engagement
TACTICS: 2d, Infographic, Interactive

IBM Smarter Computing Workload Simulator

GOAL: Sales Enablement
TACTICS: 3d, Interactive, Sales Tool

ShelterBox Donor Animations

GOAL: Awareness
TACTICS: 2d, Animation, Motion Graphics, Storytelling

IBM Power7 – UMass Dartmouth

GOAL: Awareness
TACTICS: 2d, Customer Reference, Motion Graphics

DuPont Kapton Product Demonstration

GOAL: Awareness
TACTICS: 2d, Animation, Product Demonstration

IBM Netezza Vlog Series

GOAL: Awareness
TACTICS: Customer Reference, Video

IBM Customer Reference: Siam Commerical Bank

GOAL: Awareness
TACTICS: Customer Reference, Motion Graphics, Video

IBM Smart Work 3D Interactive

GOAL: Lead Generation
TACTICS: 3d, Motion Graphics, Website

IBM zEnterprise EC12 Launch

GOAL: Awareness, Engagement
TACTICS: 2d, Motion Graphics, Video

EATON Professor Wattson Animation Series

GOAL: Engagement
TACTICS: 3d, Animation, Motion Graphics

Physicians Pharmacy Alliance Brand Design and Content Strategy

GOAL: Awareness, Brand Identity
TACTICS: Animation, Motion Graphics, Video, Website

IBM PartnerWorld 2014 Event Opener Video

GOAL: Awareness, Engagement
TACTICS: 2d, 3d, Animation

Lowe’s Product Innovation Videos

GOAL: Awareness, Engagement
TACTICS: Product Demonstration, Video

Wake County Defense Industry Microsite

GOAL: Awareness, Lead Generation
TACTICS: Website

IBM Microelectronics

GOAL: Awareness
TACTICS: Thought Leadership, Video

Lowe’s “3 Quick Tips” Series

GOAL: Awareness, Brand Identity
TACTICS: Animation, Video

IBM Rational Customer References

GOAL: Awareness
TACTICS: Customer Reference, Storytelling, Video

IBM InfoSphere Streams “The Nature of Analytics”

GOAL: Awareness
TACTICS: Video

IBM Rational Everywhere

GOAL: Awareness
TACTICS: 2d, Animation, Motion Graphics, Thought Leadership, Video

IBM Smarter Planet Leadership Series – Memphis PD

GOAL: Awareness
TACTICS: Customer Reference, Motion Graphics, Video

IBM CityOne

GOAL: Engagement, Lead Generation
TACTICS: Serious Games

ChannelAdvisor Catalyst 2013 Event Website

GOAL: Awareness, Sales Enablement
TACTICS: Website

Hopscotch Design Festival

GOAL: Awareness, Conversion
TACTICS: Animation, Social Media, Video

AICPA Future of Learning Initiative

GOAL: Awareness, Engagement
TACTICS: Interactive, Social Media, Thought Leadership

Empire Eats The Pit Website

GOAL: Awareness, Engagement
TACTICS: Mobile, Website