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919.821.2921 509 W. North Street, Raleigh, NC 27603

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Guaranteed-Life Plus Landing Page

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Guaranteed-Life Plus Landing Page

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BMO Insurance Targeted Acquisition Landing Page

This landing page educates Canadian consumers about the various aspects of insurance policies — eliminating all guesswork — and encourages the purchase of life insurance through an engaging online experience.

An engaging brand story with a relatable persona was crucial for online success. So we created a character to represent the company’s key values, capture consumer attention, and increase brand awareness across multiple channels.

The owl was chosen for its commonly perceived attributes of wisdom and perception, which speaks to the in-depth knowledge and diligence BMO Insurance stands behind. The owl was hand-drawn and then transformed into a 3d character.

BMO Insurance Targeted Acquisition Landing Page

This landing page educates Canadian consumers about the various aspects of insurance policies — eliminating all guesswork — and encourages the purchase of life insurance through an engaging online experience.

Insurance companies in Canada traditionally rely on direct mail marketing, cold calling, or media ads to promote and sell their insurance policies. BMO Insurance wanted to establish a market presence for selling insurance directly to consumers online, so they partnered with Centerline to build a series of attractive, informative, and user-friendly landing pages focused on five specific insurance offerings

By using a clean, simple layout to walk-through the various insurance steps — emphasizing high-level benefits and portraying to customers each plan’s real world value — the landing page educates customers and facilitates an easier purchasing process.

This landing page embodies the idea of “insurance made easy” and serves as an effective channel to reach customers. It is intuitive and engaging, creates transparency for policies, and makes purchasing convenient. Customers leave informed and satisfied, which generates more sales and increases brand loyalty for BMO Insurance.

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509 W. North Street
Raleigh, NC 27603


919.821.2921

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