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BMO Insurance Targeted Acquisition Landing Page

This landing page educates Canadian consumers about the various aspects of insurance policies — eliminating all guesswork — and encourages the purchase of life insurance through an engaging online experience.

Insurance companies in Canada traditionally rely on direct mail marketing, cold calling, or media ads to promote and sell their insurance policies. BMO Insurance wanted to establish a market presence for selling insurance directly to consumers online, so they partnered with Centerline to build a series of attractive, informative, and user-friendly landing pages focused on five specific insurance offerings

By using a clean, simple layout to walk-through the various insurance steps — emphasizing high-level benefits and portraying to customers each plan’s real world value — the landing page educates customers and facilitates an easier purchasing process.

This landing page embodies the idea of “insurance made easy” and serves as an effective channel to reach customers. It is intuitive and engaging, creates transparency for policies, and makes purchasing convenient. Customers leave informed and satisfied, which generates more sales and increases brand loyalty for BMO Insurance.