Twitter | 08/01/2014

@stevenkeith

@stevenkeith

cliche mash-up: Product value is built in R&D & stored in the product, brand value is built in experiences & stored in your customers minds

Blog | 02/13/2014

Your Content Is Your Product

by John Lane

Your Content Is Your Product

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Project Spotlight

Lowe's Product Innovation Videos

Twitter | 08/06/2014

@stevenkeith

@stevenkeith

Every day, to every customer, of every product, by every employee, through every channel at every interaction in every community.

Twitter | 08/07/2014

@stevenkeith

@stevenkeith

Modernizing/transforming your marketing organization toward customer experiences lays the groundwork to command a premium for your product.