Blog | 02/13/2014

Your Content Is Your Product

by John Lane

Your Content Is Your Product

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Project Spotlight

Lowe's Product Innovation Videos

Twitter | 06/12/2014

@stevenkeith

@stevenkeith

Question for product marketers and salespeople: Does this type of animation help you illustrate solutions? http://t.co/hSlzj9wdOz

Twitter | 06/05/2014

@johnvlane

@johnvlane

Now... is this marketing? product design? service design? experience design? http://t.co/gPRo6eFfNb - do semantics matter?

Twitter | 06/02/2014

@johnvlane

@johnvlane

a promotional video is not the same thing as a product demo. telling me i'll see a demo and then giving me a sales job isn't gonna work.