EATON Professor Wattson Animation Series
A character-driven animation that creates a unique speaker to translate complex concepts into an informed but entertaining presentation.
A unique and engaging story begins with the storyteller. To really grab the viewer’s attention, you have to choose the right narrative voice… and shape… and attire. Oh, and a mustache doesn’t hurt.
When Eaton Power asked Centerline to develop a quirky but knowledgeable character to present their energy solutions, we began by deciding his key characteristics. Since he was teaching detailed energy concepts to potential Eaton customers, he had to be smart and trustworthy – like a professor. Centerline went through several visual concepts, voices, and even accents to find the right look for Eaton’s new power expert, balancing intelligence with approachability.
At the same time, Eaton wanted a character that would captivate the audience and engage them on a fun, lighthearted level. Centerline combined motion capture technology and 3D animation to find the right physicality and mannerisms for the professor. Next, a scriptwriter found the Professor’s speaking style: lightly British, eloquent, and precise, with a weakness for funny voices and corny jokes. Finally we combined the creativity of an expert voice actor to bring to life a multifaceted character we knew viewers would not soon forget. So Professor Wattson was born – Eaton’s witty and approachable expert on all things electric and IT.
By knitting together character design with an informed narrative, Centerline can add a storyteller’s finesse to your content for an unforgettable result.