IBM INN0V8 2.0
People learn best when they learn for themselves. When it came time to educating IT pros on the front lines, INNOV8 2.0 puts them in the driver’s seat.
IBM partnered with Centerline to give consumers a chance to experience a discovery instead of just being handed knowledge — making it their own instead of simply memorizing information. By giving them the keys to a real-world experience, INNOV8 2.0 empowers players to identify and create possibilities.
This active learning game immerses professionals into real-life situations to experience IBM software in action. INNOV8 2.0 puts players behind the wheel of simulations ranging from infrastructure, to supply chain management and customer relations, so they can see their unique impact on the company and how IBM solutions can help them succeed.
Placing everyday practitioners into scenarios where they’re able to see an enterprise-level view serves as the perfect opportunity for IBM to educate consumers and generate leads.