IBM Rational Customer References
One of the most compelling ways to tell your story is through the voice of advocates and experts. So we partner with IBM to help them capture customer stories from around the world that provide testament to IBM Rational solutions.
When Centerline partnered with IBM and General Motors to promote the innovative technologies of the Chevrolet Volt, we kept the fact that customers rely heavily on the opinions of others at the core of our strategy.
Told through the voices of those involved in the car’s development, this video combines the polished aesthetic of a broadcast commercial with expert insights from industry thought-leaders, bolstering credibility across all fronts. Reflective of the collaborative product itself, Centerline seamlessly integrates the value propositions of two Goliath brands into one cohesive message.
Invensys Rail Dimetronic
A good story has many moving parts and players. And if you can draw the right connections between the two, the narrative becomes that much richer. IBM Rational is the solution that enables the many components of Invenys Rail Dimetronic to seamlessly work together.
So for this IBM Customer Reference, Centerline traveled to Madrid to capture a multifaceted story: How innovative signaling technology powered by IBM Rational connected disparate data into a smarter high-speed rail system.
The IBM Rational Customer References prove that your clients can become some of your strongest brand advocates. Expert testimonials and shared experiences influence future clients by demonstrating what IBM Rational solutions accomplish in real-world scenarios.