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IBM Smart Work 3D Interactive

C-level leadership is notoriously busy, but they're willing to dig into content if it's compelling. So what's our tactic? Give them real-life scenarios in an immersive environment.

To get executive-level management engaged with IBM solutions, we created a simulated online world where they could quickly select their industry - from banking to energy to supply chain management - and see real-world impact.

It was important to keep the scenarios rooted in reality because executives need to easily imagine their companies in those situations. In the end, C-level leaders are able to relate to problems and, with the push of a button, see the IBM solution.

The Smart Work 3D interactive quickly immerses visitors in visuals and messaging to illustrate how IBM is using technology to make a world that works smarter.

The interactive is now featured in the IBM Smarter Planet Exhibit at Epcot Theme Park of Walt Disney World, and in IBM Briefing Centers and Corporate Headquarters.