IBM Smarter Computing Workload Simulator
This 3D interactive tool exceeds the average ROI calculator by allowing people to compare the performance of their current IT environment to IBM Smarter Computing solutions. IBM generates sales leads, while consumers receive something far more powerful than a product overview — they are given a test drive.
IBM created a formula comprised of industry specific data that proves the real-world cost-savings companies can achieve using IBM Smarter Computing solutions. To effectively reach their target market, IBM partnered with Centerline to convert the formula into an interactive online tool that illustrates the value and innovation within their products.
Centerline built a cutting-edge, 3D workload environment, with an intuitive interface that poses simple questions about their current business and IT infrastructure. The tool creates an image of the user’s IT infrastructure and compares it to an IBM optimized infrastructure, illustrating the lower costs and increased scalability that can be realized through consolidation.
The power in this tool is its ability to immediately render a simulated workload environment that engages customers, and clearly demonstrates the stronger performance and improved economics available through IBM. Users are able to print their results by providing their general information, which places cost-savings in the hands of the buyer and generates leads for IBM.