Project Spotlight

IBM Smarter Computing Workload Simulator

Industry Insights | 04/05/2011

From IBM Leadership About CityOne

IBM's CityOne paved a new road in the serious game landscape. This video features IBM leadership as they discuss the development of the game and their strategy for helping to solve complex business problems.

Read Article

Project Spotlight

Lowe's "3 Quick Tips" Series

Project Spotlight

Lowe's Shop Class Video Series

Project Spotlight

EATON Professor Wattson Animation Series

Twitter | 11/17/2014

@johnvlane

@johnvlane

Be smarter about how you measure your content's success! http://t.co/1gwZKfSaZQ #contentmarketing

Industry Insights | 04/07/2011

On Games & Thought Leadership Marketing

Games take complex messages, break them into digestible chunks and then drop them into the center of user experience. Serious games can make seemingly complex B2B services explainable through a visual, visceral demonstration.

Read Article

Twitter | 11/14/2014

@johnvlane

@johnvlane

RT @IBM_System_z: SO PROUD OF OUR TEAM! IBM WINS @TheStevieAwards Best Online Marking Campaign #mainframe50! #StevieAwards #WIB http://t.c

Twitter | 11/14/2014

@kateawilliamson

@kateawilliamson

Tour of the IBM Design Lab...begin! @ IBM Design Lab http://t.co/Nh0bfS38Ik

Blog | 01/23/2009

IBM Gets Twitter

by John Lane

IBM Gets Twitter

Read Post