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Wake County Defense Industry Microsite

With less than a minute to engage visitors, a well-done landing page captures their curiosity first. Pave the way with video interviews and sleek design, and you can lead customers to a site leveraging focused content and rigorous infographics to illustrate the scope of your business potential.

As shrinking US defense funding led to a national shift toward a smaller, more agile defense and intelligence sector, Wake County saw an opportunity. Wanting to highlight the Research Triangle’s advantages for medium to small defense companies and contractors, Wake engaged Centerline to create a compact and compelling microsite to draw in these businesses.

We began by interviewing CEOs and other leaders in Wake’s thriving defense and intelligence community. Using this footage, we put together videos of expert voices detailing the reasons that defense contractors should consider moving to Wake County. With this video opening the landing page, we brought the rest of the site to life with compelling content and infographics driven by extensive research.

The result was a focused web experience that appealed to the eyes, ears, and minds of visitors for a unique exploration of all that Wake County has to offer.

Project Spotlight

IBM System z Customer Reference - City and County of Honolulu

Industry Insights | 04/07/2011

On Marketing With A Microsite

Microsites are great for targeting a specific audience. They also make tracking conversions easier since statistics can be gathered separately or tracked through links on a site's main site. Check out this article to learn more about the basics and benefits of a microsite.

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