Generation “T” Social Campaign

The Ask

Stigma and social norms have led many to believe that success can only be reached by way of a four-year college degree. Lowe’s was on a mission to change those norms and perception by focusing on the trades.

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The Solution

Centerline partnered with Lowe’s to create a social campaign to engage audiences and increase awareness about the skilled trades shortage in America. Centerline began by designing a social media content plan, followed by creating assets, buying media, managing the communities, and reporting weekly on the effectiveness and KPI’s of the campaign.

5.4 million

impressions across social channels


new followers across social channels


site visits

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