Protegrity
Account-Based Marketing Campaign for North America
The Ask
Today’s consumers expect personalized marketing, and brands that use data-driven campaigns are seeing results. Protegrity needed to generate interest from existing and new clients in order to drive high quality conversations and direct interactions with its sellers.
To do that, they began planning an Account-Based Marketing campaign to target 20+ high opportunity accounts in North America.
The Solution
Centerline partnered with Protegrity to create a narrative that could be customized to both the industry and pain-point level for accounts. A variety of social and display ads were created and rolled out across LinkedIn.
Once users were hooked with the social/display ads or emails that they received, they were driven to an industry-specific landing page with deeper level content. A desk drop play was included for account contacts who were key decision-makers for the purchase of Protegrity.
Two separate email plays were created for the Protegrity Prime Account-Based Marketing campaign. All emails were personalized on an individual and industry level and were sent by each account’s sales representative.
6
industry specific digital campaigns
20
targeted accounts
