The B2B Digital Experience: How do you rank?
Every brand or enterprise is crafting and refining their digital strategy every day.
“44 percent of B2B buyers expect to do more than half of their work-related purchasing online in the next three years…creating engagement with digital content is crucial.”
— ForresterEven with the flood of target audience research and data marketers have at their fingertips, there are still far too many traps and pitfalls B2B marketing teams fall victim to:
Product-first vs. customer-first approach
Industry-speak vs. your customer’s natural language
Flooding channels with content vs. helpful navigation
Overloading one area of the buyer's journey
Could the current business climate be the opportunity you didn’t know you needed to take stock of your digital marketing strategy?
The experts at Centerline can provide one or all of the following assessments:
Content
Website
Channel
Message
Event
Ready to get started?
Contact the experts at Centerline.
