Why is there a deluge of headlines urging B2B marketers to think more like B2C brands? Comparing B2B and B2C marketing is like comparing apples to oranges. Our CEO, Charles Long, discusses why we need to stop oversimplifying B2B marketing and focus on the unique customer experience.
“As B2B buyers do their homework, they have probably researched competitors. Marketers need to understand what differentiates their offering. They need content of substance and a plan for multiple touchpoints, as it will take a logical progression of interactions to move prospects down the funnel.”
Charles Long, CEO, Centerline Digital