Posts by: Cait Smith

05.31.16

Value Propositions vs. Positioning vs. Messaging

Insights

I confuse the terms value proposition, positioning and messaging very...

> Read more

03.05.15

Building a Customer Experience Framework

Insights

At last week’s High Five Conference, Kate Williamson, John Lane,...

> Read more

02.20.13

Doubt is Better Than Certainty

Insights

One of my heroes in life and art is Milton...

> Read more

11.27.12

Why “Overthinking” is a Commodity for Designers

Insights

Maybe you, too, have been told to “stop overthinking it"...

> Read more