When it comes to agencies, businesses today are striving more than ever to strike the right mix of creative partners.
Our CEO, Charles Long, spoke to Adweek on how to achieve that balance without sacrificing quality in their article entitled “Everything brands need to know about bringing their marketing in-house.”
“New technologies and methodologies pop up seemingly every week. If you don’t have an outside perspective and someone feeding you what might be better or might be an improvement, you get so stuck in the volume and activity that it doesn’t take very long to get left behind.”
Charles Long, CEO Centerline Digital