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Centerline VP of Content and Creative byline featured in Marketing Land

Erin Craft, Centerline’s VP of Content and Creative, penned a byline for Marketing Land titled “Here’s why B2B should get better at episodic storytelling”.

Streaming services and premium television publishers are purposefully presenting stories as episodes to keep audiences coming back for more. It works for Disney+. It works for B2C brands. And, as more marketers are beginning to realize, it works for B2B brands.”

-Erin Craft, VP of Content and Creative

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