Producing an immersive virtual experience

The Ask

Creating an immersive virtual experience that resonates beyond the screen

Cloudera, a hybrid data company, empowers people to transform complex data anywhere into actionable insights faster and easier. They are the only hybrid and multi-cloud enabled data platform for all data everywhere–including the security and tools geographically distributed enterprises need to move their businesses forward confidently.

Cloudera Now is a virtual event designed for IT and data practitioners who want to hear the latest and greatest on Cloudera products. For Cloudera Now 2022, the goal was to create a value-driven, impactful, cohesive and engaging experience. Cloudera partnered with Centerline to produce the event and provide creative assets required to meet the goal, all on a tight timeline.

Building the solution

Driving the production of a high-value virtual event with quality and connectivity

Centerline leaned on time-management, communication, production, and creative skills to deliver the kind of event Cloudera set out to achieve. Tasked with pre-production, production and post-production of a two-hour semi-live virtual conference, Centerline managed the location scouting, vendor selection, set design and editing for the entire event. In addition, the Centerline team created a graphics package, video kits for overseas speakers, intro video and even drone footage to help the event look, sound and feel cohesive and seamless. Because of the short timeline, Centerline looped Cloudera in on weekly status calls, sharing details and assets in real time to leverage the benefits of a rolling schedule. Projects that move at this kind of speed are not without hurdles—it’s sort of the nature of the beast. What Centerline was able to prove was the capacity to not only take those hurdles in stride, but to produce high-quality work regardless of the time frame.


Offering engaging content is just as achievable online as it is in person

Cloudera Now 2022 was a successful event with high-quality production and an engaged audience. Overall, the CL team proved that creating engaging event content is just as achievable online as it is in person.

By maintaining flexibility and an open line of communication with the client, our team was able to make Cloudera Now 2022 a success, receiving gratitude and glowing reviews from the client.”

Libby Malinowski, account manager, Centerline Digital

Producing an immersive virtual experience