The secret to a winning product demo? Make it personal

When most people think about product demos, the first words that come to mind are usually terms like “informative,” “how-to,” […]

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Lighten up: why B2B marketers shouldn’t shy away from humor

Today, there’s simply no reason to watch commercials anymore. It’s a trend that started back in the VHS era, and […]

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5 tips for launching a B2B ABM pilot program

Few marketing segments in recent years have experienced as much growth as Account-Based Marketing (ABM). According to an Information Technology […]

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What’s the difference between UX and CX?

Customer experience (CX) is fast emerging as one of the core business elements every enterprise must master in the digital […]

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Consider your sources: What’s missing from your marketing strategy?

Danish poker player Gus Hansen has won and lost his share of major high-stakes tournaments on the pro circuit. While […]

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Lights, camera…masks! Live video production in the new normal

At our core, we at Centerline are storytellers. And while there are a variety of alternative formats to telling our […]

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Don’t wait for dumb luck: Create more defining moments by doing this

Imagine you’re a 20-something sales rep for a tech company. You sell disaster recovery software and make good coin doing […]

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The soundtrack of story: what it takes to strike the right chord

A herd of African rhinos on the move is a powerful sight to behold. But it’s the thunderous sound that […]

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Are you really putting your customers first?

Every business, no matter the industry, will tell you that their customers come first. But when you browse a website […]

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The 5 most important metrics we use to guide digital campaigns

When you’re looking for metrics to evaluate the success of a digital campaign, there’s a vast sea of information available, […]

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Adjusting your customer experience strategy in times of uncertainty

During the COVID-19 global pandemic, many industries have experienced enormous disruption and even complete shutdown. As a result, it’s becoming […]

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Connecting with empathy and poise: A guide to being behind the webcam

We’re entering week four of working remotely as a company. Our normally bustling office is empty, and we’re all learning […]

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The key to ‘Human Experience’ is great storytelling

Human experience (HX) has recently emerged as a concept that leading brands and consultancies say must be prioritized to remain […]

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