Assurant
Digital CX Transformation
The Ask
Ensuring that you have a consistent global digital experience is a non-negotiable for businesses. Assurant needed to consolidate and transform their web presence to clearly communicate to key target audiences who they are, what they do and how to engage with them, while also demonstrating their differentiation in the marketplace.
Left: Centerline focused on CX strategy to create landing pages for Assurant, like this one, rooted in usability and customer experience.
Right: Centerline’s wireframes show the thoughtful strategy behind page design.
The Solution
Centerline partnered with Assurant to create a CX strategy rooted in interviews and research. These insights were woven into an audience-focused user journey, information architecture, and implementation plan. The resulting CX-centric site positions Assurant as a global industry leader and has provided them with increased cross-selling opportunities across all lines of business.
50
consolidated web properties
20
geo-markets into one architecture
13
business units with increase in cross-sell opportunities
